1. Market status of similar products, including brand, quality, price and added value.
2. Market competition analysis, mainly evaluating the current competition level and market space.
3. Comparison of cost performance, marketing means and comprehensive advantages between products and similar products in the market.
4. Two conclusions are drawn from the above three evaluations: First, the living space of our products in the current market competition environment; Second, through what marketing methods can our products increase their market share?
Extended data:
1. Market analysis includes industry analysis, market analysis and competition analysis. Systematically analyze and evaluate the relevant product market and market environment. Mainly includes: market segmentation, consumer behavior research, competitiveness analysis, competitive products and sales strategy research, as well as their interdependence, product life cycle analysis, and related social, ecological and economic factors.
2. Industry analysis includes an overview of the industry where the enterprise is located, a forecast of the development direction of the industry, and an analysis of the driving factors. The core of market analysis is to determine the target market on the basis of market segmentation.
3. In the competition analysis, all competing products and manufacturers should be described and analyzed. In particular, it is necessary to analyze the market share, annual sales volume and sales revenue, and financial strength of these competitors. In addition, we should also analyze the advantages of our products and predict the future market trends.
4. For production projects, the main purpose of market analysis is to find and seek new products needed by the market, explore new uses of new products and existing products, explore potential markets, study the trends of consumers and competitors, analyze market capacity and predict market growth rate, and study the marketing and promotion strategies of the company.