First of all, from the customer base,
1, women's beauty and weight loss can be seen everywhere, which is easy to understand.
2. Children's healthy weight loss, such a store, is the future development direction.
3, postpartum weight loss, this kind of shop is often seen in beauty weight loss, but later the market will gradually be subdivided into professional postpartum weight loss.
4. Weight loss for specific diseases, such as nephrotic syndrome, how to lose weight after hormone therapy is also a sub-link of chronic disease rehabilitation, which will be gradually subdivided in the future to form a professional market.
5. The elderly lose weight healthily, and there are more and more elderly people. Obesity has a great influence on the quality of life and self-care ability, so losing weight for the elderly is also one of the directions of future subdivision.
Secondly, it can also be divided into treatment methods.
1. Dieting, nutrition and weight loss are all common.
2. Exercise, yoga and weight loss are also common.
3, drug weight loss is also very common, but the market is very irregular. There are many fakes.
Acupuncture, massage and weight loss are very common, but the market is very irregular and there are many fakes.
5. Tourism plus psychological counseling to lose weight, which is a high-end weight loss, rare, but the future development direction.
Then, analyze it yourself.
What are my own advantages?
1, are there many customers who need to lose weight?
2. Also proficient in a weight loss method?
3. Still have strong capital strength?
4. There is still a storefront, and you don't have to pay the rental cost of the storefront, or the storefront location is very good, so you can make money lying down, but you don't want to rent it out and want to open your own store.
5. Have very good learning ability and innovation ability.
6. Others, others are enough to beat competitors.
Because the competition in this market is very fierce, there must be more prominent places to participate in the market competition.
1, touch the cards, screen the slimming stores in the whole city or the whole region, and make a detailed breakdown of the categories, what kind of customer groups to serve, what methods to use, and the approximate passenger flow.
2. choose. According to your own positioning, choose the one that suits you better.
3. Focus on the investigation, first pay attention to the location of the store.
4. Site selection is very important. A good address may save a lot of publicity expenses, so pay attention to the characteristics of site selection. For example, it is the entrance to Shang Chao, the first floor of the community, or next to a special place.