How to choose the location of takeaway shop

Abstract: Different from traditional in-store restaurants, take-away restaurants no longer have strict requirements on location, store area and decoration. As a result, restaurants that focus on take-out have appeared one after another, and it is possible to seize traditional restaurants. But this does not mean that take-away restaurants can be opened anywhere. Choose a site at will, and you may still lose the game. So, how to choose a takeaway shop? It is necessary to follow the principle that "government institutions and schools are gold and residential areas are silver". What exactly should I do? Look down there! Location principle of takeaway shop

Due to consumption habits and consumer restrictions, there are certain differences in the location of take-away shops and restaurants. Generally, take-away orders are the highest on weekdays, and most of the ordering people are concentrated in office buildings and schools. Therefore, the site selection needs to follow such a principle: "office buildings and schools are gold, and residential areas are silver."

1, the higher the user density, the better.

Although take-out has got rid of the dependence on passenger flow, it is still necessary to choose the place where office buildings and residential buildings get together. The first is that there will be enough take-away users because the traffic is large enough; Secondly, because the distance is close, it is convenient to deliver and shorten the delivery time, which is also very important for the user experience.

2. Investigate the age level and consumption power of the target users.

It is complicated to analyze the user groups of restaurants, because it needs to be classified from multiple dimensions. Even the same office building may face different users.

There is no doubt that young people are the main consumers of take-away, so places where young people gather, such as universities and high-end office buildings, are very suitable for opening take-away restaurants. Residential areas should be considered according to the situation: there are more young people in the prosperous residential areas of second-hand houses and rental houses, while newer buildings are more people with stable family life, and the demand for external sales is relatively small.

3. Use the platform data skillfully to calculate the cost

Because it doesn't need too many dining places, take-away restaurants can minimize the storefront area to save rent and reduce staff to save labor costs. However, this is only a rough policy, and the rent of take-away restaurants is still a big expense.

With the help of Internet data, we can understand the current market space and market capacity of take-away, the scale of consumers and competitors, and we can target the target population by comparing the characteristics, consumption power and consumption frequency of consumers, and then make a preliminary judgment on the location of stores.

4. Take-out depends on intensive distribution.

The expansion mode of "intensive distribution" can make take-away brands meet users' expectations of "effectiveness" with the lowest cost and maximum efficiency.

In the same area, restaurants can be opened along the four directions of "east-north-west-south", or the business districts to be covered can be connected and divided according to the conditions of "shortest distance", "most convenient transportation" and "lowest delivery cost" and gradually opened.

Focusing take-away stores in a certain range can shorten the distance between stores and improve the efficiency of logistics distribution. The increase in the number of stores and orders can realize the benefit of "large-scale centralized purchasing", effectively reduce the supply price and obtain the chain price difference, and increase the profit point.

5. Determine the store location according to the product audience.

Before choosing a place, you must first know who the audience of your products are and where they often appear, so choose a place. The best-selling products in the same area always have the most market.

Then, according to this, we will conduct corresponding field visits, deeply understand the business circle and audience, understand the living conditions here, what sells best, which businesses survive best, and how the consumption level of the audience is.

Want to make pancake fruit or health porridge, the location is nutritious, healthy, convenient and fast, suitable for people who pay attention to health and wellness, and the location can be selected in residential areas or around hospitals.

If you want to make pickled fish noodles or pickled fish rice, the price is relatively high, suitable for high-end people to consume, so the store location can be chosen around the office building or near the commercial street.

If you want to open a new milk tea shop, the consumers are mainly young people who pursue fashion, and the store location can be selected in shopping centers, schools and other areas where young people are concentrated.

After the location is selected, it is necessary to screen the products again according to people's economic conditions, tastes and other habits in this area.

6. Look for business districts with high sales volume in the same category.

Take the yellow chicken as an example, search on the take-away platform how many yellow chickens there are in this area and what is the average daily sales.

The more orders, the greater the demand for braised chicken in this area, and the more suitable for businesses to settle in. At the same time, pay attention to analyze the advantages and disadvantages of competing products, compare their own products, and make differentiation, so as to get a slice of the take-away market in this business circle.