Knowledge payment has developed for three or four years, and the categories are constantly enriched. However, there are more or less contents in various categories, some of which are "a dime a dozen" and some are a dime a dozen. Want to make a knowledge-paid content, is your content category suitable? Today we will talk about this topic.
First of all, you should understand that not all content is suitable for knowledge payment, such as travel content. More free content, less paid content. Even if it is a few files, the sales volume is average.
What content is more suitable for knowledge payment? I gave you an inventory of the top ten most popular categories in the knowledge payment industry at present. You can refer to them when choosing content.
The first category: self-improvement
Nowadays, many people say that behind the payment of knowledge is selling anxiety, but in fact it mainly refers to this kind of content. People who think that they are better than you work harder than you. If you don't want to be abandoned by your peers, you have only one choice-try to improve yourself.
Examples of related courses:
Wall. E-Road has school classes, Ye Wubin Time Management 10 classes and Wan Weigang Elite Day classes.
The second category: historical humanities
Historical humanism is different from self-improvement. This kind of content obviously does not belong to the content of knowledge anxiety, but is more conducive to the improvement of personal cultural literacy. It can't be said that everyone needs it, but everyone can learn, and the audience is very wide.
Examples of related courses:
Meng Manpin is the most beautiful Tang poem, Bao Pengshan talks about the Water Margin, and Du Yinshan talks about Yangming's mind.
The third category: commerce
People who are interested in business are mainly entrepreneurs, entrepreneurs and company executives. They are high-net-worth people with high requirements for knowledge and quality and strong ability to pay.
Examples of related courses:
30 lectures on Liang Ning's growth thinking, 5 minutes in business school, and listening to Wu Xiaobo every day.
The fourth category: finance and economics
Financial management is definitely a popular track for knowledge payment. All major platforms have related courses, and the overall number is quite large. There are also some explosive courses.
Examples of related courses:
Achieve the small goal of 1 1,000,000 yuan, 0 basic financial management practical course, Hong Rong stock market practical course, and chief economist Yu Shao Investment 10 course.
The fifth category: the workplace
Work is the main source of income for most people, and everyone's attention is self-evident. But the workplace is complex, and newcomers will encounter many problems. If they can't solve it well, they may fall into the pit and can't get up, so this kind of content also has a wide demand.
Examples of related courses:
Liu Huipu, colleagues are afraid of the workplace classes you are taking, The First Five Years of the Workplace: Career Planning 12 Lecture, Career Development: Doubling Wages.
The sixth category: emotion
Emotional problems are problems that everyone will encounter. From divorce to love, from marriage to the relationship between mother-in-law and daughter-in-law after marriage, different problems will appear at each stage, and each problem is very difficult. If it is not handled well, there will be great trouble. It is also an emotional problem, and women are more willing to pay, so the emotional content now is mainly designed for female users.
Examples of related courses:
20 psychological dry goods that will always win men's hearts, intimate relationship methodology, perfect relationship lecture class, secret weapon of high emotional intelligence women.
Category VII: Parent-child
Children have always been the focus of China families' attention, and parents' investment in children can be said to spare no effort. But after all, the children who are obedient and sensible and excellent are a minority, and they are all children of other people's families. It is the expectation of all parents to wish their children success and their daughters success. Coupled with the comparison between parents, anxiety is inevitable.
Examples of related courses:
How to be an anxious parent, Children's Philosophy 90 asks 18 tips to solve children's "bad habits"
Category 8: Art
Art is human nature, and everyone has the pursuit of beauty. All platforms have online art-related content, mainly focusing on art, architecture and music.
Examples of related courses:
Yan Bojun's western art class, Sun: playing jazz, masterpiece of famous music: life must listen to master piano music.
Category 9: Health
Health is the first wealth in life, and a healthy body is the foundation of everything. Modern people are mostly in sub-health state for various reasons, so it is a universal demand to learn health knowledge and improve health level.
Examples of related courses:
2 1 day to eat a healthy figure, how to get high-quality sleep, Li Kaifu recommended decompression regimen for busy people.
Category 10: Fashion becomes beautiful
Beauty is a means for women to compete. Women want to have both money and beautiful flowers. Even in the era when medical beauty is so developed, beauty is still a scarce resource.
So the above are some projects about knowledge payment that I mentioned. This is very profitable. I hope you can get to know me through what I said.