Yuan. The China Market Society Health Industry Market Development Committee, which has just been established in Beijing, recently announced that it will do its best.
Vigorously promote the development of health industry in China. Our company will make great achievements in health, and it has already done so.
As a member of New Era Group, each of us will work hard for the health of China people.
The health industry involves medical supplies, health food, health products, green food, green environmental protection products and sports health.
Personal articles, sports and fitness places, medical rehabilitation institutions and various production and services closely related to people's physical and mental health.
Industry is an important pillar industry of our national economy.
Market Opportunity Analysis of Health Industry
The dilemma of health industry
We are limited by the single product.
We are also limited by the product life cycle.
In the product life cycle, we are limited by the total market.
We have to face fierce competition from many similar products.
Reputation crisis in the health care industry: "No matter how boastful you are, I just don't believe it."
Lack of technology and service: at present, health care products only stay in selling products, lacking service and supporting service technology.
Lack of successful business model: "good products can't be sold, and there is no money to do services."
The way out for health industry
Brand and trust
In modern economic society, no one will deny the value of brand. The other is the trust problem faced by the health industry. Which health industry enterprise has solved the trust problem? Not at present. Whoever solves the trust problem will become the golden signboard of this industry.
Technology and services
No matter what you sell, the key is: can you really make consumers healthy? What consumers really want is "health". If you have a set of methods and supporting services that really benefit consumers, then consumers will spend for a long time and bring you more and more customers with good reputation. Whoever owns such technology and services will have the core competitiveness.
production line
In order to make consumers really healthy, in addition to technology and services, we need targeted and good products.
Household medical equipment
With the development of China's health industry, various medical devices closely related to family health, such as small blood glucose meters, sphygmomanometers and other household medical devices, have attracted more and more attention and have a good sales momentum. Household medical devices are in the ascendant in China, and there is great room for development. According to the data of the World Health Organization, 40 million people in China suffered from diabetes in 2003, and the number is increasing by at least 3,000 people every day.
Health care products and the renewal of ideological and cultural concepts ........