Because Apple has done a good job in all aspects, it can be said that it can attract most users, including women. This is an indisputable fact. For example, if you want to buy a high-end mobile phone, Apple will become the primary comparison object, and the content related to Apple is very hot, and Apple's sales are also very impressive.
Boys are rational and girls are emotional. Girls love beauty and romance. Their understanding of mobile digital products is weaker than that of boys. They are not sensitive to these technical performance parameters, but are more attracted by mobile phones with higher face value and more delicate feel. This is not limited to mobile phones. The face value of other digital products or daily necessities such as cars is their first concern, not their real practicality. Just like women love beautiful clothes, they want to wear them first even if they can't.
The second is to save face, not vanity. Girls naturally like to keep up with the joneses. If compared with others, they will feel inferior and lose face. Therefore, regardless of their financial conditions, even if they reduce their living expenses, they should save money to buy a high-end mobile phone that they hold in their hands every day. On the one hand, the performance is really good, on the other hand, it will not lose the strong self-esteem of girls. In their view, Apple's mobile phone is not only used to call the Internet, but also a manifestation of self-esteem and nobility, which has exerted a subtle influence.
In the hands of girls, mobile phones are mostly used for communication, taking photos and shopping, so the requirements for mobile phones are: simple operation, high pixel and beautiful appearance, which can all be met, especially the camera function. Apple mobile phones have always been the best; In the hands of boys, mobile phones are mostly used for communication, games and videos, so they will pay attention to the running speed, memory, parameters and even components of mobile phones. Boys are the main group interested in science and technology. They are much more sensitive to terms such as processor and system than others, and the thousand yuan machine is a product that emphasizes parameters very much.
Why do boys use thousand yuan machines? Some boys don't care about the requirements of mobile phones. Domestic thousand yuan machine is also very cost-effective, with good performance and smooth use. Because of the salary, thousands of dollars a month, but also to support the family. It is impossible to spend all on buying a mobile phone. Buy a good mobile phone for your wife and girlfriend, and you can't wronged the person you like. For example, I don't have any requirements for mobile phones. I have been using thousands of mobile phones, and I feel very good.