Sanjiang Shuimo Tourist Area in Wenchuan County is a traditional "holy land for the aged" and the south gate of Aba Tibetan and Qiang Autonomous Prefecture (hereinafter referred to as Aba Prefecture) entering Chengdu Plain, with outstanding geographical advantages. Although the 5 12 Wenchuan earthquake caused heavy losses to the "health paradise", the reconstruction of "painting mountains and rivers" brought new life to the Millennium ancient town and was rated as a national 4A-level tourist attraction [1]. 2. SWOT analysis of developing traditional health tourism in Sanjiang Shuimo area (1) Advantages 1. The natural environment suitable for health tourism The vegetation and forest coverage rate in Sanjiang Shuimo area are as high as 95% and 60% respectively, and there are many kinds of animals and plants. The air rich in negative oxygen ions is fresh and comfortable, and it is a veritable "natural oxygen bar" around Chengdu, suitable for "forest bath". The research shows that when the temperature is 18-20℃ and the altitude is 500 ~ 2000 m, the human body's adjustment to the external temperature and pressure is stable and adaptable. The local area belongs to subtropical humid monsoon climate, with an altitude of 900 ~ 1200m. The temperature is pleasant throughout the year, the air pressure is appropriate, and breathing is smooth. The mountains known as "hydrophilic resorts" surround lakes, streams, canyons and waterfalls, and the nearby Zipingpu Power Station Reservoir constitutes its unique water health tourism resources. In spring, you can see flowers in summer and enjoy snow in autumn. 2. Rich natural health products. There are abundant Chinese herbal medicines, such as Miki, Chuanxiong, Gastrodia elata, Alisma orientalis, Ginkgo biloba, Ganoderma lucidum and ferns, which can be used as dishes. Among them are Hedyotis diffusa, Pteris orientalis, Pteris japonica, Pteris palmatum and so on. It is rare in other places, and its medicinal food value has been recognized by the medical community. Due to the unique climate and soil conditions, local tea leaves contain amino acids, excessive tea leaves, caffeine and trace elements, and are made into first-class tea through various traditional processes. In addition, the water quality in this area is good, most of the food is produced locally, which is green and pollution-free, and bacon, earth eggs and kiwifruit are slightly famous. 3. Taoism has a profound historical and cultural background of health preservation, and there is a strong health preservation culture here. The local Huanglong Taoist Temple was built in the Zhenguan period of the Tang Dynasty and is known as one of the "Eighteen Scenes of Qingcheng" in the Qing Dynasty [2]. Taoism's thought of saving the world and living forever has a far-reaching influence on the beliefs of local people. The concept of rebirth and evil death has created the tradition of local doctors. Taoist practitioners also educate people to pursue longevity and longevity through Taoist cultivation methods such as diet, fitness, clothing, room art, breathing, thinking, meditation and forgetting. The history of Shuimo ancient town recorded in the inscription can be traced back to Shang Dynasty, and there was an old people's village in Han Dynasty, which is recognized as the hometown of longevity. Su Shi, a great writer in the Northern Song Dynasty, wrote in "Preface to Peach Blossom Garden Poetry": "There are more things handed down in Taoyuan than the old people's village in Qingchengshan, Sichuan, and five grandchildren died after drinking its water." The local average life expectancy is high, which has established a good image for the development of healthy tourism. Source: Shang