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How to optimize JD.COM with low conversion rate? What needs to be done?
As an enterprise, we need to retain customers. After all, the store conversion rate is too low, which will affect the overall weight and overall dynamic score. Imagine that the dynamic scores of other shops are all above 9.8 points, and they have also won a lot of praise. Your store has a low dynamic score and no evaluation. How can it be competitive? Let's share the skills of improving the conversion rate with the merchants, hoping to help everyone.

The style of the product is very important.

Many businesses know how to choose the right style when they run their stores. This is the basic work. Only by choosing a good style can we get the test preparation data and get twice the result with half the effort. If you want to analyze whether a product is liked by people, you can look at the time of collection purchase and consumer stay. The longer the stay, the more interested the buyer is in the product. If you can collect and buy, you have a chance to get the conversion rate.

As the purchase volume increases, buyers will empty their shopping carts before the big promotion comes. This reminds merchants to focus on guiding customers to collect and buy, otherwise there may be sales. It is suggested that merchants choose seasonal products, do a good job in market research and grasp the main direction that consumers like.

② Reasonable pricing. Many companies are struggling with how to price. Facing the same category, there are many similar products, but the prices are different. After all, each family uses different purchase channels and materials, and the pricing is also different. Customers may not like low-priced products, but they like products with higher cost performance. This requires businesses to highlight the selling points of products and give reasonable prices at the same time.

If the product price is too high before this, it is necessary to engage in promotional activities to reduce the product price. After all, price is the main factor that affects whether buyers buy or not. Only reasonable design can improve the conversion rate.

③ Design details page. Whether the buyer can buy after clicking on it depends on how the details page is designed. You can hold activities regularly and push them to the front page to create a relaxed atmosphere. Let the buyer see it and want to buy it immediately. You can also join in sales, and put the products of the same style together for indirect transformation.

④ Analyze all kinds of data in time. This is particularly important, and businesses need to analyze all kinds of data regularly to find out the problems. Find real solutions to different problems.

5 honor promises and give preferential treatment.

The so-called promise is that there is no reason to return the goods within seven days, the second refund and so on. Let buyers have no worries. These promises are very important, which can make buyers feel safe and more willing to trust merchants. In addition, giving a little discount, giving gifts and giving Beijing beans can all improve the conversion rate.

These methods, used properly, can effectively improve the conversion rate of shops and make them have a longer-term development.