Platinum liquor, namely Maotai Platinum Liquor, is the general name of "Platinum" brand series liquor of Maotai Group. Platinum wine is the core brand of Maotai Group, which is positioned as Chinese ceremonial wine, cultural wine and artistic wine, including platinum liquor series, platinum health wine series, platinum red wine series and platinum cultural and artistic wine series.

Platinum wine has successively won many honors such as "Top Ten Potential New Products of China Wine Industry", "Innovative Competitive Brand of China Wine Industry", "National New High-end Brand of China Wine Industry", "Stable Qualified Product of National Quality Inspection", "Top Ten New High-end Brands of China Wine Industry" and "Top Ten High-quality Brands of China Wine Industry", and was selected as the licensed product of China 20 10 Shanghai World Expo.

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Brand Development of Maotai Platinum Liquor

In June 2009, the health wine industry of Kweichow Moutai Group launched "Platinum Wine". On August 9, the press conference on the listing of platinum wine was held in the Great Hall of the People in Beijing.

On June 6th165438+1October 65438, platinum wine (liquor series and health wine series) passed the sampling inspection by China Quality Inspection Association, and all the products met the national supervision sampling inspection, local supervision sampling inspection and related standards, and won the award certificate of "National Quality Inspection Stable Qualified Products" issued by China Quality Inspection Association.

20 12 10 10/2 1 day, the 87th national sugar and liquor fair came to an end in Fuzhou Strait International Convention and Exhibition Center. According to statistics, during the sugar and wine party, platinum wine attracted much attention and achieved remarkable results. The contracted amount exceeds 50 million yuan, and it has established intentional cooperation with super distributors in many provinces and cities, further improving the layout of blank markets such as southeast and southwest.

20 13 12 16 The 7th Annual Meeting of China Institutional Investors and Golden Cicada Award Ceremony jointly sponsored by China Times and China Fortune was held in Beijing on 20 13, and Maotai Platinum Liquor won the Golden Cicada Award 20 13, the top liquor brand highly respected by the rich.

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