I hope you can write your planning book ~ ~ ~ ~
Outline of marketing plan: (nutrition and health products)
1 executive summary and key points:
Adopt "xxx oral liquid" as the trademark and product name, and the factory name is "AAA Food Factory"; The price of each course of treatment is 300 yuan (gross profit margin of products is 200%); Adopt carpet bombing all-round promotion means; "xxx oral liquid" will be listed before June 65438+1 October12004, and the target market is Wuhan.
2 Current marketing situation:
(1) Market situation: The health care product market is developing rapidly and has a large scale, but the competition is fierce and fluctuates greatly; "advertising opens the way" is an important feature of nutrition and health care products marketing; The market price is generally high, and the profits of circulation enterprises are large; In the past two years, there has been a great decline in the health care product market.
(2) Product status: There are hundreds of nutritional and health products, including nourishing and health care, human body balance, garbage removal, flora balance, etc. The price of slightly better-selling varieties is 30-40 yuan per box, and the difference between retail price and ex-factory price is generally 30%; ; Packaging is mostly glass bottles or PVC. (3) Competition: The competition is fierce, with great ups and downs, and it often happens that "every leader has won for two or three years".
(4) Distribution status: the sales channels are mainly shops and pharmacies (in hospitals, only those who have obtained the drug license number can enter).
(5) Macro-environmental conditions: With the improvement of consumers' income level, the work pressure is greater and the demand for health care products is greater.
3.SWOT and problem analysis
Advantages: the group has strong economic strength; Strong technical force; The top management of the group attached great importance to it and determined extremely favorable policies. Disadvantages: this product is a "food number" health care product, which can only be sold in shops and pharmacies and cannot enter hospitals; The production license has not been completed; The traditional products of the Group are veterinary drugs.
Opportunity: The health care products market is developing rapidly and the market capacity is large. I am familiar with Nanchang area.
Threat: The health care products market is highly competitive and volatile.
To sum up, first of all, we should do a good job in production license, take advantage of the group's capital and technology, adopt all-round promotion and distribution means in Nanchang, which we are familiar with, determine the trademark/product name/factory name that is different from traditional products, and quickly occupy as much local market share as possible with the strongest competitiveness. Highlight the characteristics of pure natural green food and occupy as much market share as possible.
Four goals:
Financial Target: Omission
Marketing target: the gross profit margin of cost reaches 200%.
5 marketing strategy:
Target market: Wuhan positioning: "Cross Good" pure natural green health care product line: "xxx oral liquid" (later copied "yy capsule" and "zz buccal tablet") Price: slightly higher than that of competitive brands (partly used in Hope Project) Distribution: shops and pharmacies.
Sales team: set up "xxx Wuhan Sales Center" (run before September 10) Service: set up user tracking card.
Advertising: radio, television, newspapers, billboards and other promotional methods: thousands of people give away.
R & ampd: Development of new products and market research: Know yourself and know yourself, and win every battle.
6 action plan
In August, we obtained the production license and started the pre-advertising operation. Thousands of people watched the trial production of the product.
Before September 10, "xxx Wuhan Sales Center" was established.
In September, the all-round promotion method of carpet bombing was launched, and the user feedback report of "Gifts for Thousands of People" was released and mass-produced.
10 10 month 1 day, the product was put on the market and the "Hope Project" public welfare activity was held at the same time.
7. Estimated income statement
8. Control: First, a production license must be obtained.
Almost. I hope it will help you get started ~ ~ ~ ~ ~
Question 2: How to write an example of project introduction? Brief introduction of XX (county, city, district) XXX project.
(format)
1, company profile
The project is invested and constructed by-Co., Ltd., which is a wholly-owned subsidiary of-and a joint-stock enterprise with-as the main body. The registered capital is-ten thousand yuan, mainly engaged in-and other businesses.
2. Project overview
The total investment of the project is-10000 yuan, covering an area of-10000 square meters and building area of-10000 square meters. Facilities, such as-mainly construction, purchase and installation. After the completion of the project, the annual production capacity can be formed, with annual sales income of-10000 yuan and taxes of-10000 yuan.
3. Project progress
In 20 13 years, the project plans to invest10,000.00 yuan, and plans to complete civil construction, equipment procurement and installation. At present, at present, it is under construction.
Question 3: What should be written, what technology and principle should be adopted, what new progress or contribution has been made in what field, what characteristics are there with similar products, what benefits can be obtained, etc., and what benefits can be produced.
Question 4: How to write a brief introduction of architecture projects? I have an example of architectural design.
Project background
Town construction in Daxi Town, Wenling City, Zhejiang Province is advancing by leaps and bounds. It began to expand in the 1980s, and has continued to expand the urban framework in recent years, further enriching the image of the city. In 2005, * * * invested more than 30 million yuan in urban infrastructure construction, implemented the strategy of "expanding eastward and expanding northward and reforming westward" in the central city, and established a "four vertical and four horizontal" road skeleton. Daxi Middle School, New World International Hotel and 16-storey credit union building have been completed. At present, the Royal Garden with 365 and 438+0 floors and the Dutch Garden with 25 floors are under construction. This year, we will increase investment, and implement lighting, greening and beautification projects on both sides of town squares, riverside parks and urban main roads, so that Daxi can show the charm of small cities.
As the construction of Wenling Railway Station involves the whole village demolition in Xiayang Zhang Cun, the solution of this project is formulated with reference to the resettlement method of villagers' apartment building in Xiayang Zhang Cun, Daxi Town.
I. Overview of the Project
1. Geographical location
Daxi is located at the northwest end of Wenling City, Zhejiang Province. Zeguo in the east, Wenqiao in the south, Dajing in Yueqing in the west, Huangyan and Luqiao in the north. It is the junction of Taizhou and Wenzhou, and it is 4.5 km away from Wenling City/KLOC-0. The township covers an area of 1.29 square kilometers, and governs 5 administrative districts, 1.654, and 38+00 villages (residences). Permanent population 12 1 ten thousand. In 2005, the total agricultural output value was 2 1 10,000 yuan, and the per capita net income of farmers was 77 1.6 yuan. The total industrial output value is 654.38+05.42 billion yuan, and the budgeted fiscal revenue is 222 million yuan. Daxi Town is a pilot unit of sustainable development of small towns in China of the United Nations Development Programme, a national pilot town for comprehensive reform of small towns, a national key town and a central town in Zhejiang Province. And won the titles of "World Geopark", "National Key Scenic Area", "National Forest Park" and "Hometown of Pumps in China".
2. Location of the base
This project is located in the east of the West Ring Road in Daxi Town, Wenling City, south of Wen 'ao River, and in Block B of Xiayang Zhang Cun, with a total land area of 4. 1 1 hectare. -Total construction area101200m2, including 80,864m2 residential area and 20,336m2 supporting public building area. The building height is 17+ 1, which is a second-class high-rise building.
Two. general layout
1. Traffic organization
According to the planning conditions, the planned road in the middle of the buildings on both sides retreats by 32 meters and 6.5 meters, so the planned land is divided into two blocks. The main entrance is set at the junction of the planned road and the south side of the red line of the planned land, and a main road (temporarily named Tongfu Road) with a width of 12 meters is set along the south side of the red line of the planned land, which extends to the north side of the plot along Fox Corner and eastward to the east plot, becoming the main access road of the plot. Along this road, there are underground garage entrances and exits on the east and west sides, a secondary trunk road in the middle section (temporarily named Feng Ming Road) runs through the north and south, and an underground garage entrance and exit is set on Feng Ming Road to effectively divert people and vehicles. A 4.5-meter-wide motor vehicle one-way street (tentatively named Yinping Lane) is set on the west side of the planning land red line, and a 6-meter-wide two-way street (tentatively named Waterfront Lane) is set on the north side, so that the buildings in the whole community can be connected through motor vehicle roads to facilitate people's travel. In addition, a number of winding trails have been set up above the central green space to match the landscape along the road and make the community feel more quality.
According to the traffic organization, the community is divided into four groups from west to east, temporarily named Tianshui Garden, Diecui Garden, Shanglin Garden and Yunxi Garden.
2. Functional layout
According to the planning requirements, the buildings in this project are divided into residential buildings and supporting public buildings, among which supporting public buildings are divided into commercial and other related management buildings. In order to fully meet the requirements of sunshine, the residential buildings in this case are mainly high-rise slab buildings, with two point-type residential buildings on the west side, commercial and other related management rooms on the ground 1-2 floor, large-scale businesses on both sides of the north-south road, small shops along the street on the roads around the community, and a large public green park in the center of the central group, thus forming an obvious dynamic and static division in the whole community, and organically combining residence and commerce.
3. Space and landscape
In order to fully tap the commercial value around the planned road, this case will design the planned road as a large-scale commercial landscape belt to deepen the impression of passers-by and achieve the purpose of urban landmark area. In the overall spatial layout, the East Group is arranged in the form of semi-opening, the West Point commercial and residential building is arranged in an open attitude, with some green landscapes, so that the residential and commercial development is balanced, and the middle group is basically arranged in an encircling manner, paying attention to the creation of the central landscape, making it a very popular public activity place for the whole community, thus improving the overall quality of the community.
4. Layout
In order to meet the comfortable living requirements and give full consideration to the southward lighting of residents, the south side of the central group is arranged 1 19...> & gt
Question 5: How to write a brief introduction of college students' entrepreneurial projects and how to write a project plan? Let's see how to write a new project plan!
I. Background and Necessity of the Project
Including domestic and international status, intellectual property status and development trend; The significance and function of technological breakthrough in industrial technological progress; Possible industrial scale and market prospect of the project.
Second, the domestic and international market analysis
Including the international market situation and future growth trend of products, international market competitiveness and the possibility of replacing imports or exports; Domestic market demand scale, product development prospect, competitive advantage and market share in the domestic market.
Three. Main development and construction contents of the project
Including the main scientific and technological research contents, project objectives and development tasks of the project.
Four. Technical scheme for project implementation
Including the technical route of the project, the rationality and maturity of the process, the advancement and innovation of key technologies; Comparison of product technical performance level with similar products at home and abroad; Advantages of the project undertaker in implementing this project.
Verb (abbreviation of verb) The existing basis of project implementation
Including the place of registration, ownership structure, assets and liabilities, personnel composition, main business and products, production scale, main equipment and technical level, operating conditions in recent years, etc.; The ability to digest, absorb and innovate imported technology; Enterprise qualification, credit and financing ability, etc.
Project organization and personnel arrangement of intransitive verbs
Including the organizational form of the project, the operation mechanism and division of labor of Industry-University-Research League; The implementation place of the project; The main information of the person in charge of the project undertaking unit and the person in charge of the project; Personnel arrangement for project development.
Seven. Project implementation schedule
Including project stage assessment indicators (including main technical and economic indicators, possible patents, especially invention patents and foreign patents) and time node arrangement; Project acceptance index.
8. The demand and source of project funds, including the total investment estimate, financing plan (including self-owned funds, bank loans, special funds for revitalizing the city through science and education, supporting funds from promotion departments, etc.) and investment plan.
Nine. Analysis of economic and social benefits of the project
Including the production cost, sales revenue and profit and tax estimation of the project in the next three or five years; Dynamic financial analysis of financial internal rate of return, investment payback period, investment profit rate, financial net present value and other indicators; Social benefit analysis.
X. Project risk analysis and countermeasures
Including project technology, market, capital and other risk analysis and countermeasures.
XI。 Other matters that need to be explained.
Twelve. Related accessories
1. Business license for industrial and commercial registration of the project undertaker (copy);
2, enterprise qualification certificate, patent certificate, special industry license and product award certificate (copy),
3. Balance sheet, income statement, cash flow statement and audit report of the previous year (copy);
4, the project bank loan commitment, proof of its own funds (original);
5. If the project has basic construction contents, it also needs opinions on project planning, land and environmental protection (copy);
6. Other supporting materials or documents related to the project.
Question 6: How to write the introduction of entrepreneurial projects? Different people face different contents. Let me give you an example first.
* * * * Project Introduction
I. Overview of the Project
The * * * project consists of water diversion from the * * * reservoir, a main canal and a branch canal on both sides of the Yellow River and other field supporting projects, which mainly solve the problems of irrigation and drinking water for people and livestock on both sides of the Yellow River basin in this area. This project is the key water conservancy project in the tenth five-year plan of our province.
The project area is located in the downstream of Gongboxia Hydropower Station, the main stream of the Yellow River in Qinghai Province, and belongs to Xunhua Salar Autonomous County and Hualong Autonomous County. The precipitation in this area is 259.4mm, the evaporation is 2206.4mm, and the ditches and rivers are mostly seasonal rivers with dry climate, which is known as "dry cycle". The population of the project area is 83,000, and there are 70,300 livestock (only), including 210.80 million poor people, so it is difficult for people and livestock to drink water. Due to water shortage, the economic development in the project area is slow, people's lives are difficult, soil erosion is serious and the ecological environment is deteriorating. The lag of water conservancy infrastructure construction is the main factor restricting the economic and social development in this area for a long time. Therefore, the construction of this project is not only a prerequisite for the people in this area to improve their production and living conditions and get rid of poverty and become rich, but also an important infrastructure for the ecological environment construction on both sides of the Yellow River Basin, which is the hope for economic development, social stability and environmental improvement in this area.
Second, the main construction content, investment and benefit of the project
The main content of the project construction is that the north main canal is 26.36 kilometers long and the design flow is 3.4 m3/s; The total length of the south trunk line is 3 1.36km, and the design flow is 4.8m3/s; There are 66 branches, 126.7 km.
The total investment of the project is 354.99 million yuan, and the construction period is 3 years.
After the completion of the project, control the irrigation area 109300 mu, including 50400 mu on the north bank of the Yellow River and 58900 mu on the south bank. The project has no complicated technical problems and is technically feasible. The construction of the project will greatly improve the production and living conditions of Salar and * * * people, make 210.8 million people get rid of poverty and become rich, promote and develop the economy in ethnic areas and promote social progress. At the same time, it will make the banks of the Yellow River tree-lined, surrounded by clear water and have a beautiful ecological environment.
Third, the preliminary work
Our province attaches great importance to the * * * * project. In order to improve the design quality and save the upfront investment, on May 5438+0, 2006, our province carried out project planning and project proposal preparation in the form of internal and external bidding. This is the first time in our province to carry out the preliminary work in the form of public bidding inside and outside the province. Project planning and project proposal were won by Gansu Water Conservancy Design Institute and completed on 200 1 10.
Brief introduction of soil and water conservation projects in 2009
Author: Anonymous source: Office of Water and Electricity Bureau hits: 9 Update time: July 65438+May 2008
I. Project background
In * * * *, Comrade * *, then Vice Premier, instructed: "Water pollution prevention and control and soil and water conservation in Danjiang River Basin should be planned as early as possible and incorporated into the overall planning of the Middle Route of South-to-North Water Transfer Project". After two years' work, the Environmental Planning Institute of the State Environmental Protection Administration, the Water and Soil Conservation Monitoring Center Station of the Yangtze River Committee and the Yangtze River Water Resources Protection Science Research Institute cooperated to compile the Water Pollution Prevention and Soil Conservation Plan of Danjiangkou Reservoir Area and its Upper Reaches (hereinafter referred to as the Plan) in February 2004. In July 2005, the National Development and Reform Commission, the Ministry of Water Resources, the State Environmental Protection Administration and the South-to-North Water Transfer Office of the State Council signed an agreement and formally submitted the plan to the State Council. According to the planning, eight counties and cities in Shiyan, Hubei Province, including Danjiangkou, Yunxian, Yunxi, Zhushan, Zhuxi, Fangxian, zhangwan district and Maojian, are included in the planning scope, and 20 10 is the planning level year corresponding to the recent project. In February, 2006, the State Council approved the plan, and explicitly incorporated the planned near-term project into the master plan of the first phase of the Middle Route of South-to-North Water Transfer Project, and implemented it simultaneously with the master plan. According to the reply, our county will implement the 16 project area, including all the land areas of our county. The total investment is 308 billion yuan, of which the national investment is10.50 billion yuan. The implementation period is four years. Since 2007, our county has entered the implementation stage of this project.
Second, the construction content and scale
The six project areas involve 29 small watersheds 1 15438+078 people, with a total area of 1 174.438+0 km2. The preliminary control measures are: changing the grain ladder to 836.46hm2 fruit ladder103 > >
Question 7: How to write a project overview The following are some examples of engineering projects for reference only:
1. 1 project overview
Longgang District Veteran Cadres Activity Center Building is a large-scale public welfare building invested and built by Longgang District Committee and District Committee. It has been used for about 5 years since it was built.
There are all kinds of electrical equipment in the building, but some equipment and systems are too large to be used economically. At the same time, lack of core control equipment management. Although central air conditioning is adopted, the control system of central air conditioning is extremely simple. It can be said that there is basically no automatic control equipment, only manual management and control, which will definitely bring great energy waste to the operation of the system. This system does not meet the energy-saving requirements of modern buildings, and a set of tailor-made comprehensive energy-saving management scheme or system is urgently needed.
In fact, it is a brief introduction to the basic situation, characteristics, targeted program content, measures taken, necessity and basis of the project. . . Just make it clear.
Question 8: How to write a brief introduction of a project? It is not difficult to write a project plan. Just follow its format. The most important thing is your planning content. This is a simple plan. You can write in this format.
I hope you can write your planning book ~ ~ ~ ~
Outline of marketing plan: (nutrition and health products)
1 executive summary and key points:
Adopt "xxx oral liquid" as the trademark and product name, and the factory name is "AAA Food Factory"; The price of each course of treatment is 300 yuan (gross profit margin of products is 200%); Adopt carpet bombing all-round promotion means; "xxx oral liquid" will be listed before June 65438+1 October12004, and the target market is Wuhan.
2 Current marketing situation:
(1) Market situation: The health care product market is developing rapidly and has a large scale, but the competition is fierce and fluctuates greatly; "advertising opens the way" is an important feature of nutrition and health care products marketing; The market price is generally high, and the profits of circulation enterprises are large; In the past two years, there has been a great decline in the health care product market.
(2) Product status: There are hundreds of nutritional and health products, including nourishing and health care, human body balance, garbage removal, flora balance, etc. The price of slightly better-selling varieties is 30-40 yuan per box, and the difference between retail price and ex-factory price is generally 30%; ; Packaging is mostly glass bottles or PVC. (3) Competition: The competition is fierce, with great ups and downs, and it often happens that "every leader has won for two or three years".
(4) Distribution status: the sales channels are mainly shops and pharmacies (in hospitals, only those who have obtained the drug license number can enter).
(5) Macro-environmental conditions: With the improvement of consumers' income level, the work pressure is greater and the demand for health care products is greater.
3.SWOT and problem analysis
Advantages: the group has strong economic strength; Strong technical force; The top management of the group attached great importance to it and determined extremely favorable policies. Disadvantages: this product is a "food number" health care product, which can only be sold in shops and pharmacies and cannot enter hospitals; The production license has not been completed; The traditional products of the Group are veterinary drugs.
Opportunity: The health care products market is developing rapidly and the market capacity is large. I am familiar with Nanchang area.
Threat: The health care products market is highly competitive and volatile.
To sum up, first of all, we should do a good job in production license, take advantage of the group's capital and technology, adopt all-round promotion and distribution means in Nanchang, which we are familiar with, determine the trademark/product name/factory name that is different from traditional products, and quickly occupy as much local market share as possible with the strongest competitiveness. Highlight the characteristics of pure natural green food and occupy as much market share as possible.
Four goals:
Financial Target: Omission
Marketing target: the gross profit margin of cost reaches 200%.
5 marketing strategy:
Target market: Wuhan positioning: "Cross Good" pure natural green health care product line: "xxx oral liquid" (later copied "yy capsule" and "zz buccal tablet") Price: slightly higher than that of competitive brands (partly used in Hope Project) Distribution: shops and pharmacies.
Sales team: set up "xxx Wuhan Sales Center" (run before September 10) Service: set up user tracking card.
Advertising: radio, television, newspapers, billboards and other promotional methods: thousands of people give away.
R & ampd: Development of new products and market research: Know yourself and know yourself, and win every battle.
6 action plan
In August, we obtained the production license and started the pre-advertising operation. Thousands of people watched the trial production of the product.
Before September 10, "xxx Wuhan Sales Center" was established.
In September, the all-round promotion method of carpet bombing was launched, and the user feedback report of "Gifts for Thousands of People" was released and mass-produced.
10 10 month 1 day, the product was put on the market and the "Hope Project" public welfare activity was held at the same time.
7. Estimated income statement
8. Control: First, a production license must be obtained.
Almost. I hope it will help you get started ~ ~ ~ ~ ~
Question 9: How to write an example of project introduction? Brief introduction of XX (county, city, district) XXX project.
(format)
1, company profile
The project is invested and constructed by-Co., Ltd., which is a wholly-owned subsidiary of-and a joint-stock enterprise with-as the main body. The registered capital is-ten thousand yuan, mainly engaged in-and other businesses.
2. Project overview
The total investment of the project is-10000 yuan, covering an area of-10000 square meters and building area of-10000 square meters. Facilities, such as-mainly construction, purchase and installation. After the completion of the project, the annual production capacity can be formed, with annual sales income of-10000 yuan and taxes of-10000 yuan.
3. Project progress
In 20 13 years, the project plans to invest10,000.00 yuan, and plans to complete civil construction, equipment procurement and installation. At present, at present, it is under construction.
Question 10: How to write a 400-word project proposal (also called project application) is a proposal document for a specific project put forward by the project construction preparation unit or project legal person according to the national economic development, national and local medium-and long-term planning, industrial policy, productivity layout, domestic and foreign markets, local internal and external conditions, etc. This is the general idea of the framework of the proposed project. For large and medium-sized projects, some projects with complex technology, wide coverage and large coordination need to prepare a feasibility study report as one of the main annexes of the project proposal. Project proposal is the initial stage of the project development cycle, and it is the basis for the country to select projects and feasibility study. After the project proposal is approved, foreign work can be carried out.
First, the main contents of the project proposal should include:
(1) The necessity and basis of the project proposal;
(2) Preliminary ideas on product scheme, planned scale and construction site;
(3) A preliminary analysis of resources, construction conditions, cooperative relations, and countries and manufacturers importing equipment and technology;
(four) investment estimation, financing and loan repayment plan;
(five) the project schedule;
(6) Preliminary estimation of economic and social benefits, including preliminary financial evaluation and national economic evaluation;
(seven) preliminary environmental impact assessment, including three wastes control measures and ecological environment impact analysis;
(8) conclusion;
(9) Accessories.
Example:
Sino-foreign joint venture project proposal
1. Name of the project: joint venture production (operation) ×××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××
Two. Reasons for establishing a joint venture:
From the differences of technology and product quality at home and abroad, this paper explains the necessity and importance of establishing Sino-foreign joint ventures from the aspects of utilizing foreign capital, exporting products, cultivating talents and increasing income.
Three. Information about joint ventures in China:
This paper introduces the basic situation of Chinese joint ventures and the favorable conditions for the establishment of Sino-foreign joint ventures, including the nature of enterprises (state-owned or collective), personnel, technical strength, leading bodies, fixed assets, equipment, sites, output, output value, profits, export of original products, etc.
Four. Information of foreign joint venture:
Name, country, capital, business scope, scale, product reputation and sales volume of the Sino-foreign joint venture.
Verb (abbreviation for verb) The main contents of a joint venture:
(1) production (operation) scope and scale.
(2) Year of joint venture.
(3) Address, floor space and building area of the joint venture (new construction, expansion and reconstruction).
(4) The total number and composition of employees of the joint venture (workers, technicians and managers).
(five) the total investment, registered capital and the proportion of each party's contribution.