Question 2: How should the graphic creative design instructions be written and what should be paid attention to? It's simple.
In fact, just like exchanging ideas with customers, you should explain what colors, patterns, styles, design concepts and rationalization of each place one by one, and the charts you make should be described in language, so that people who don't understand or understand can know what you want to explain at a glance.
For example, the simplest explanation of simple decoration in modern style:
My design concept: (my own evaluation) simple and generous, fashionable and beautiful, expressing the most beautiful effect with the simplest shape, and practical.
First of all-the living room:
(The living room needs to be further described) White is the main color with orange painted glass as the background, giving people a warm and comfortable feeling. In winter, orange is one of the warm colors. When using dark gray as wall wallpaper, it gives people a very soft and comfortable space, and gray gives people a stable and quiet feeling, so that you can't feel the dynamic space of special jumping.
Mainly divided into orange, dark gray and white.
Add a simple furniture, mainly fabric sofa. Velvet carpet is the best because it is soft and upscale.
This design is suitable for the home style of fashionable white-collar workers ......
Do you understand what I mean? Mainly use professional and non-professional language to express and describe your design, so that people can understand why you want this design, and you will know how to write it according to the idea I told you. It's simple. After you have worked for a few years, these questions will be too simple. )
Question 3: How to write the logo design specification? First, design orientation 1, visual effect; Technology, environmental protection, pursuit, stability, image. 2. Design vocabulary: technology, internationalization, graphic culture and decoration. Second, the design theme is high-tech, green and natural. Write out your ideas first, such as using Chinese characters or English letters, images and so on. Finally, summarize the general idea of logo. Let's analyze the design of Li Ning's new logo first. The new logo of Li Ning brand not only inherits the visual assets of classic LN, but also abstracts Li Ning's original Li Ning cross action, which interprets sports values with herringbone patterns. The person in charge of the brand of Li Ning Company explained that everyone is encouraged to express themselves and realize themselves through exercise. The new logo has cleaner lines, tougher contours, more vitality and strength. Logo design principle 1, creativity Excellence 2, modeling training, outstanding personality, paying attention to form and emphasizing modeling, which plays an irreplaceable role in logo design. Concise graphics can highlight its simple visual personality under the impact of complicated information, strengthen the visual effect of graphics, and make the logo play its unique artistic role to the maximum. 3, easy to identify and convenient to use. The key point is to facilitate the repeated scrutiny of logo and correctly reflect the creative ideas of logo. Its simple and unique shape can leave a clear impression on the viewer, so it is easy to identify and remember, and people will never forget it. At the same time, because of its rationality and standardization, it is convenient to enlarge it into a giant billboard or shrink it into a business card and envelope. Conceptual technology of logo design 1. Pictographic techniques, that is, the use of highly summarized and refined hieroglyphs for design, have distinctive image characteristics and can be divided into expressive and symbolic. A. Figurative classes have distinct and concrete perceptual images to reflect directly, so they are easy to identify. B. Images use metaphors to express the design ideas to be expressed by logo graphics and create symbolic artistic images. Second, the font design method takes Latin letters and Chinese fonts as the main body of design performance. Because Latin letters have unique and diverse symbol forms, they are usually only combined with one or two letters or a Chinese character. For example, the hyphens of Bank of China, Coca Cola and McDonald's are all expressed in words. The focus of this logo design is mainly on the design of glyphs, so designers need to use vivid and flexible word-formation forms to shape the unique personality of glyphs, thus giving people a different general visual experience. In order to strengthen personality, pictograms or abstract graphics can be used in front of or in the middle of fonts. 3. Geometric Techniques In the expressive techniques of logo design, concrete expression has many advantages, but it cannot express some abstract thoughts and feelings, especially in the square space of the logo. At this time, only with the help of geometric techniques. When designing and creating, designers abstract the characteristic feelings of the object, and then use purely rational points, lines, surfaces and bodies to form an abstract aesthetic feeling, which often has a stronger sense of modernity and symbols and high memory value. Geometric symbols have the disadvantage that they are not easy to understand. A. Inorganic graphics are all composed of linear shapes with directionality and strength, such as straight lines and diagonal lines. They have formal psychological characteristics such as solemnity, straightness, toughness and strength, which can give people a strong rational and calm visual feeling and are suitable for expressing a specific design theme. B. Compared with inorganic graphics, the linear structure of organic graphics is mainly a changeable curve, which helps to have scary psychological characteristics such as lightness, liveliness, vividness and fluency, and gives people a strong sensibility and a warm visual experience. Compared with inorganic graphics, it has greater flexibility and adaptability in composition and a wider range of performance fields.
Question 4: What is the design concept of this pattern? Shake hands, dear.
Question 5: How to write the design description of a square with this pattern? Well, it's a peer blow. The design shows that the theme of this case is "Energy Square", the layout is symmetrical around the central part to pursue the rational use of space, the theme sculpture is used to highlight the theme of "Energy Square" in the design concept, the planting is used in the greening, the aesthetic feeling and natural beauty of different levels are pursued through the mix and match of plants, trees and shrubs, and the yellow and gray square bricks are used on the ground to enhance the modern aesthetic feeling.
Question 6: What are the design instructions and pictures? A document with at least 30 lines per page refers to the number of lines in the document.
(Not needed if there are pictures), that is to say, if there are pictures in the document of this page, there is no need to meet the requirement of 30 lines of text.
For example:
Some pictures are relatively large, and some documents have only one picture on one page, but they meet the requirements.
According to the usual document standards, there is almost no need to adjust the text or pictures to be particularly large or small, and there is no need for a document with only half a page. This explanation mainly reflects this meaning.
Question 7: How to describe logo design and reward in language? . It is to use language to describe what logo graphics are made of, what they are made of, what a graphic symbolizes and what it means. A line is like a thing, which means xxxx. Finally, I always say what this pattern stands for.
Common words in logo design instructions:
1. Trademarks, logos, badges, factory logos, company logos and logos 2. Idea, thought, philosophy, spirit, belief, creed, goal, purpose, policy, nature, mission and declaration. Meaning, meaning, meaning, artistic conception, meaning, meaning, meaning, meaning, meaning, meaning, meaning, meaning, image. Hint, revelation, impression, instruction, embodiment, communication, presentation and significance. Design, art, technology, positioning, freeze-frame, creativity, conception, composition, shaping, modeling, image, form, structure, characteristics, situation, evolution, principle, element, unit, conjunction, word combination, abstraction and concreteness. Symbol combination, image, shape, circle, square, triangle, straight line, diagonal line, curve, arc, geometric shape, orthomorphic shape, negative shape, conformal shape, shared shape, whole, part, entity, imaginary body, yin and yang, point, line, surface, black, white, repetition, contrast, harmony, rhythm, etc. Overlap, rotate, cross, give way, oppose, face, separate, integrate, unite, cohesion, extroversion, echo, blank, color, standard color, auxiliary color, warm color, cool color, hue, chroma, lightness, contrast color, adjacent color, standard word, basic shape five, aesthetic feeling, beauty, and so on. Elegance, philosophy, style, appearance, value, emotion, theme, main melody, psychology, association, resonance, harmony, appropriateness, subjectivity, conciseness, delicacy, roughness, nobility, taste, strength, magnificence, beauty, solidity, strength, intuition, effect, exaggeration, point and borrowing. Humanity, individuality, generality, originality, logic, organization, intuition, authority, typicality, simplicity, distinctiveness, artistry, decoration, identification, standardization, accuracy, applicability and practicality. Corporate image, corporate identity, CI strategy, CI system, mental recognition, behavioral recognition, visual recognition, culture, products and practicality. First-class, goodwill, trust, loyalty, honesty, unity, cooperation, communication, development, pioneering, innovation, dedication, contribution, expansion, scale, stability, openness, upward, leap forward, high efficiency, high quality, high yield, cooperation, entrepreneurship, efficiency, pragmatism, honor, credit, safety, struggle and progress. Research power, creativity, affinity, group power, multi-strength, multi-wrestling, diversification, specialization, marketization, humanization, leisure, urbanization, rural type, commercialization, serialization and popularization. Seven. Modernity, tradition, charm, intimacy, trust, intimacy, expectation, justice, peace of mind, stability, warmth, strength, solidity, responsibility, clarity, liveliness, fluidity, rhythm, lightness, rhythm, freshness, uniqueness and exquisiteness. Eight, international, regional, social, national, popular, contemporary, modern, traditional, urban, advanced, future, progressive, excellent, enterprising, creative, outstanding, powerful, clear, lively, sensitive, cheerful, gentle, friendly, healthy, dynamic and modern.
Question 8: Mo Mo's personal explanation pattern design mainly depends on your personal character. In fact, you can write your true thoughts.
Example: I went into the jungle because I wanted to live a meaningful life. I wanted to live a profound life, absorb all the essence of life and crush everything that was not life, so as not to find that I had never lived at the end of my life.