(1) Appropriate light location factors:
Mature community (or business circle), street shops (or second floor), convenient transportation, convenient parking, middle and high-end groups, number of surrounding pharmacies, number of medical institutions, educational institutions, shopping malls and supermarkets, and passenger flow.
(2) Yi Guang scale configuration:
According to the surrounding shops and survey information.
(3) The position of Yiguang:
The main pedestrian entrance or exit of the community or the surrounding low-point crowd gathering area, to avoid too remote dead ends; In addition, try not to be located at the entrance and exit of the underground parking lot.
The considerations are as follows:
1. Shop type: high-end community shops. Floor requirements: shops on the first floor are the main ones, and attic is the priority. Independent stairs on the second floor facing the street can also be considered.
2. Requirements of surrounding business districts: It is best to locate the store in a concentrated area of large and medium-sized high-end communities, with a radiation area of not less than 5,000 households and about 20,000 people. It has a good cultural atmosphere.
3. Requirements for the opening place: According to the particularity of the Chinese Medicine Museum industry, the opening place does not need a particularly crowded area, but it must have a relatively quiet environment, an independent and eye-catching display surface and convenient parking. On the one hand, it ensures that community residents can find it conveniently and quickly, on the other hand, they can't get close to noisy and unsanitary formats such as food stalls and markets. It is recommended to refer to the surrounding banks, schools, kindergartens, beauty clubs or cafes.
4. Facing a relatively quiet environment. The population mobility is large and the brand promotion effect is good. It can save a lot of publicity expenses, reach a higher number of patients in the shortest time, shorten the return on investment time and improve the utilization rate of funds.
5. Go back to the residential area. As far as possible, the community should be a community that has been built for 5-8 years, because the occupancy rate of such a community is above 90%, the population income is high, and the education level is high. The old community has poor health awareness, poor consumption concept, the occupancy rate of the new community can not reach, and the habit of nearby consumption has not yet formed, especially the habit of going to the previous hospital for medical treatment.
6. The line of sight in front of the door is clear. Trees, telephone poles, overpasses and other obstacles are prohibited in front of the Chinese medicine museum. The publicity plaque of the shop must be clear at a glance. On the one hand, it should not be close to noisy and unsanitary formats such as food stalls and markets.
7. The ground at the entrance should not be too high. Many businesses choose a good location, but they don't care about the high steps at the door. The high terrace at the door gives patients a psychological pressure and another reason not to go in. Many patients are not targeted consumption, but go to the door and have the psychology to go in and have a look and consult. However, the high steps caused them to leave naturally without entering the door, thus losing many potential patients.
8. 5-20 meters away from the road. The distance is too close, passers-by can't see the plaque clearly, and it is very stressful to pass by the door. If the distance is too far, it is better to enter the lost potential crowd.
9. There is a parking space.
10, there is a bus stop within 20 meters of the door; Convenient transportation.
1 1, the house should have large glass windows facing the door; The width of the gate should not be less than 2.5 meters.
12, preferably small single-family. If it is not a single-family building, it should also be a ground floor building with a separate entrance.
13, the location is familiar to the whole city and easy to remember.
14. The house is company property and personal property as far as possible. Chinese medicine museum requires at least 10- 12 years of lease and legal property rights.
area _:80- 150 _； Rent Shenzhen: 290 yuan/_ or less; Guangzhou urban area: 300 yuan/_ (above this price, depending on the location, special approval is required); Other regions: 260 yuan/_ below; Rent-free period for renovation: February-March; Annual increase: 3%-5% from the third year; Story height: 150 square meters, the story height is preferably above 5m; 150 square meters is not needed in principle. Transfer fee: depending on the rental conditions and whether there is an attic on the second floor. (In principle, payment of transfer fee is not encouraged)
15, the house needs a frame structure. The transformation of the frame structure house is simple, and the transformation of the chain Chinese medicine museum needs large-scale transformation, and the chain unified decoration style.
16, the government requires to be more than 500 meters away from other medical institutions. (This regulation has been abolished in some areas. )
17, next door is preferably a beauty salon, a women's salon, a medical plastic surgery, a bank, a star-rated hotel, etc. , similar types, service agencies are relatively clean and tidy. It is best not to do catering, market, car service, etc.
18, preferably at the corner of the intersection. Broad vision, good publicity effect and eye-catching visual effect.
19, the building height is not less than 3 meters, and the Chinese medicine museum should take water and gas routes. And the pure height behind the ceiling is not less than 2 or 3 meters, otherwise it will feel depressed and the patient will feel uncomfortable.
Second, the Chinese medicine health pavilion shop location considerations
1, don't blindly pursue passenger flow.
Passenger flow refers to the number of people entering a place in a unit time, which is an important indicator reflecting the popularity and value of the place. Of course, there are advantages in opening a store in a place with large passenger flow, but the rent in such a lot is generally not cheap, and the health center of the Chinese medicine museum needs to choose a store according to the customer portrait of the brand itself, rather than blindly pursuing passenger flow. It is necessary to conduct on-the-spot investigation in the target area and monitor the actual flow of people.
2. Community choice
The basic location of the health pavilion of the Chinese Medicine Museum is in the community. The characteristics of the community are: there is a certain geographical area; There are a certain number of people; Residents have the same consciousness and interests; Have close social contacts. Therefore, the community is a routine business, so the community can be divided into high-end communities and large communities. Chinese medicine health centers should choose communities according to their own brand positioning, product and service pricing, and their own consumption portraits. For example, the core of the assessment is the resident structure and consumption capacity of the community.
3. Details of berths
Small details, such as the moving line of the berth, the parking lot, whether it is in the community or on the street, etc. , will affect the customer's experience of coming to the store, so these details also need to be considered when choosing a berth.
4. Berth Hardware-Engineering Details
The engineering conditions of the health center of the Chinese Medicine Museum are also important factors in site selection, such as the advertising space of the store, water, electricity, smoke exhaust system and other details will affect the operation of the store, and these factors need to be clearly understood with the property owner before taking the shop.
Before choosing, you can list these factors and make a checklist. Only by making full preparations can we quickly judge whether the berth is the most suitable berth.