The economic benefits achieved. Because of the epidemic situation, the catering industry is under great pressure, so the purpose of doing a good job in marketing planning is to achieve economic benefits with the least human consumption. The so-called marketing, Gu Ming thinks righteousness refers to the promotion through meetings, so as to achieve the purpose of transformation; This paper will share the planning ideas and core processes of marketing around offline marketing cases, hoping to bring dry goods to everyone! First, the theme is indeed customized to sell, first of all, we must locate the purpose of selling.