With a complete storyline, excellent movie pictures, vivid characters and wonderful dialogue music, combined with the characteristics of network communication, the original works with strong interaction and appeal are produced. Under the current situation of attention fragmentation, the remarkable feature of this kind of micro-movies is that they can concentrate the attention of netizens and increase the viewing time, playability and repeated viewing/use times, so the exposure of products embedded in plots or scenes is 100 times or even more than that of traditional models.
Masterpiece: Upper position
On February 28, it was launched in the paid viewing mode, which was sought after and shared by many netizens. In the film, the play was successfully advertised in the play. Since its release, it has been occupying the top three in the list of micro-movies. At the same time, it boarded major video websites such as LeTV, 56, Popcorn, PPS, Thunder and Storm Video, with more than 654.38+billion hits.
2. Brand concept appeal type
Advocating the brand concept is the core, creativity is the appeal, and a story with complete plot and beautiful picture is told by metaphor or analogy, and the theme fully embodies the brand concept. For example, Red Star Macalline adheres to the principle of "family-oriented", and its brand microfilm "Time Gate" is a work that reveals the meaning of "loving home with time", telling a nervous, suspenseful, warm and touching story by surreal means. There is no obvious LOGO in the whole process, but a touching story is enough to impress the audience to understand the brand spirit.
Masterpiece: Love and Achievement of Huamaocheng Microfilm.
ODMC has created two sets of stories for China Trade City, one romantic and the other warm. Abandoning the rigidity of traditional corporate brand films, it reveals the characteristics of Hua Mao as an urban complex with exquisite and elegant plots and scenes. The overall style and brand tonality are completely unified, fashionable, elegant and high-end, and the audience is highly accepted.
3. The plot microfilm:
Social topics of general concern, empathetic lens language, touching lines and scripts, interactive plots, and even wonderful original music are all indispensable factors for an excellent plot microfilm. Old boys, which is popular on the Internet, is the representative of this kind of drama. Do not take any marketing as the main purpose, but focus on creating an impressive online video work.
Masterpiece: migratory birds
"Migratory Birds" also selects a realistic topic, a general living condition of the post-80s as the starting point: 20 1 1 year, nearly 600,000 people leave Beijing and return home for development; In 20 12, the rent in Beijing increased by nearly 20% in the same period. Pressure fills everyone's heart. For example, it is popular in Tianya: monthly income 10000, and I still feel poor in Beijing. So, what are you and I waiting for in Beijing? Opportunities for promotion in big cities? The vanity of living in a big city? Migratory Birds only hopes to touch our hearts. Since the release of the full version of the network, it has been widely recommended by Tudou, iQiyi, six original portal video channels, 14 Sina Weibo and celebrities. In three months, the click rate of the whole network was nearly one million.