Once the customer complains about the extreme terms and successfully defends the rights, the compensation amount will be fully borne by the merchant.
Punish the crime of false advertising
1. A natural person who commits this crime shall be sentenced to fixed-term imprisonment of not more than two years or criminal detention, and shall also or only be fined.
2. If a unit commits this crime, it shall be fined, and the directly responsible person in charge and other directly responsible personnel shall be investigated for criminal responsibility in accordance with the above provisions.
The advertisements published by advertisers are very false, and the products on the advertisements are different from the reality, which belongs to false advertisements. The crime of false advertising refers to the serious behavior of advertisers, advertising agents and publishers who use advertisements to make false propaganda of goods or services in violation of state regulations.
If the circumstances are minor, the guilty attitude is good, and the infringement is quickly withdrawn, the punishment can generally be mitigated or exempted.
Where advertisements are used to make false propaganda of goods or services, the relevant administrative departments shall order them to stop the illegal acts, confiscate the advertising expenses and impose a fine of more than one time but less than five times the advertising expenses. If the circumstances are serious, the advertising business shall be stopped according to law.
In violation of the provisions of this law, publishing false advertisements shall be ordered by the administrative department for industry and commerce to stop publishing advertisements, and advertisers shall be ordered to eliminate the influence within the corresponding scope, and a fine of not less than three times but not more than five times the advertising expenses shall be imposed.
Where a radio station, television station, audio-visual publishing unit of newspapers and periodicals publishes illegal advertisements, or publishes advertisements in disguised form in the form of news reports, or publishes advertisements in disguised form in the form of introducing health and wellness knowledge, the administrative department for industry and commerce shall notify the press and publication, radio, film and television and other relevant departments to be punished in accordance with this Law. Press and publication, radio, film and television departments and other relevant departments shall punish the responsible persons in charge and the persons directly responsible according to law; If the circumstances are serious, the advertising business of the media may be suspended. If the press and publication, radio, film and television and other relevant departments fail to deal with radio stations, television stations, audio-visual publishing units of newspapers and periodicals in accordance with the provisions of the preceding paragraph, the responsible person in charge and the person directly responsible shall be punished according to law.
Legal basis:
Administrative Punishment Law of the People's Republic of China
Article 52 If a party really has financial difficulties and needs to postpone or pay the fine by installments, it may postpone or pay the fine by installments upon the application of the party and the approval of the administrative organ.
People's Republic of China (PRC) advertising law
Article 55 Whoever, in violation of the provisions of this Law, publishes false advertisements shall be ordered by the administrative department for industry and commerce to stop publishing advertisements, and the advertisers shall be ordered to eliminate the influence within the corresponding scope, and a fine of not less than three times but not more than five times the advertising expenses shall be imposed; If the advertising expenses cannot be calculated or are obviously low, a fine of more than 200,000 yuan/kloc-0,000 yuan shall be imposed; If there are more than three illegal acts or other serious circumstances within two years, a fine of five to ten times the advertising expenses shall be imposed. If the advertising expenses cannot be calculated or are obviously low, a fine of not less than 1 million yuan but not more than 2 million yuan may be imposed, the business license may be revoked, and the advertising examination authority shall revoke the approval document for advertising examination, and its application for advertising examination shall not be accepted within one year.