Beauty chain stores have won the favor and trust of consumers to some extent because of their good store image, strong service ability and sound management system, which is different from ordinary stores. Stragglers? , and obtain certain economic and social benefits. When operating a beauty chain store, we should also pay attention to the following issues:
One: Don't bully customers.
There are two reasons for this phenomenon: first, new guests come to the door and don't want to spend money, so the beautician who receives them will treat customers with contempt and let them have? As soon as you enter the hospital, the door is as deep as the sea? what's up Trembling? Let more people be discouraged; Second, when there is a dispute with a guest or a customer complains, the chain stores either quibble in every way, or are rude or ignore it, leaving customers with no way to complain. As a result, they only complain to the management department or expose the media, and even go to court with the beauty chain stores.
As a service organization, beauty chain stores should let customers do beauty in their stores. Like the spring breeze? Feel at home in the beauty shop. When you encounter uncoordinated problems, you should also deal with them flexibly and effectively, and truly treat customers as gods.
Two: don't use people improperly.
The beautician is the image representative of the beauty salon and the only bridge between the beauty salon and customers. Their quality is related to the life and death of beauty salons. However, due to their own reasons, many beauty chain stores can't hire excellent beauticians, so they have to let several apprentices or domestic workers act as beauticians to serve customers. In this way, because beauticians lack professional knowledge and know little about products and treatment courses, they can't control the characteristics and side effects of products, and the operation methods are full of loopholes, which greatly damages the interests of customers.
Some beauticians just stare? Renminbi? Customers are in high spirits when they pay money, but they look at each other when they don't. I usually wander around the beauty salon, chatting around, making noise and arguing about the faults of customers and other employees. I am who am I afraid of? Gestures not only disgust customers, but also make colleagues jealous.
Therefore, chain stores must strictly check when recruiting personnel. The beautician is not only required to manipulate comprehensive professional skills, but also must have excellent character and quality, so as to create a good reputation in the beauty salon.
Three: Pay attention to hygiene
Customers spend money in beauty salons not only for the needs of maintenance and treatment, but also for a clean and comfortable environment to relax their skin and mood.
However, due to the limitation of environment and occasions, as well as operating together with hairdressing projects, the environmental sanitation of many chain stores is very despicable: the air is filled with unpleasant smells, the towels for dressing hair are still not cleaned after being used by many people, and the kitchen, bathroom and operating room are mixed together? Without a relaxed and clean rest environment, it is difficult to have loyal customers.
Beauty salons should not only create a good consumption environment, but also establish a sound health management system to ensure that the hardware environment of beauty salons and the personal hygiene of beauticians can be standardized, clean and maintained for a long time.
Four: can't there be? Law? inconformity
Because chain stores rely on chain headquarters, they often have relatively sound management systems, such as front desk management system, health management system, beautician management system, work system, reward and punishment system and so on. If beauty chain stores follow this system, they can deal with various problems in their operation. And some beauty chain stores often regard various systems as "because the manager's management level is low and the personnel relationship is complicated". Decoration? , is it? Law? Non-compliance leads to loose management, floating people's hearts and constant violation of discipline.
what's up Law? Non-compliance is also reflected in the choice of beauty projects: medical beauty? And then what? Life beauty? Now that there is a strict distinction, what should we do? Medical beauty? There must be professionals. Many beauty chain stores are lucky enough to think that they are at the chain headquarters and have not gone through the relevant procedures. Shade? What can you do next? Medical beauty? Projects that earn higher profits. Once an accident causes customer complaints and claims, it will face the double pressure of customers and management departments, and even be ordered to suspend business for rectification. The result is not worth the candle.
Five: don't stick to the routine.
Chain stores rely on it? Chain system? Management, which places expectations on chain headquarters, is extremely passive in both management and market development. And the chain headquarters is? Far from hydrolysis, near thirst? It is impossible to deeply understand the local consumption environment and level, and the marketing policy and promotion plan are also aimed at the comprehensive market. Beauty chain stores can not get any essential guidance and help, and their business activities are like a mess.
Some chain stores can combine the policies of the headquarters with the reality of their own stores, but they can't cope with the changes in the consumption environment and the situation of competitors in time. The same? Should? Changing? As a result, the fighter plane is delayed, the market is delayed, and it lags behind its competitors.
Six: Integrity management
When beauticians recommend products? Lotus with a bright tongue? Bragging about the efficiency of the product, customers feel cheated afterwards; There is no clear standard for nursing fees in beauty salons, and the fees vary from person to person; Try it for free to attract customers, then send a beautician to sell it hard, and customers will take it back without paying? Manual fee? Or? Information fee? ; Encourage customers to buy a course of treatment (mostly half a year or a year), suspend business for rectification halfway, reopen and change? Frontal? , the interests of customers are not guaranteed; Even increase the price of products and sell them to customers at a discount.
Seven: Don't develop blindly.
Some chain store operators have more avant-garde management consciousness and get more fashion information, hoping to improve the local competitiveness of beauty salons through several emerging projects. But the local consumption level is probably wrong, so? Drive the ducks to the shelves? Buy some high-end instruments and engage in some mass projects. As a result, consumers are not interested and can't afford the high cost of beauty salons. Losing a wife, losing a soldier? .
The management of beauty chain stores should make the management and development plan of beauty shops according to the local consumption environment, its own development scale and the development law of the industry, so as to achieve? Reasonable, beneficial and restrained? .
Eight: conservation-oriented
In the case of good management, chain stores are likely to be proud, so they are extravagant, do not cherish the resources of beauty salons, increase operating costs, and hinder the further development of beauty salons. One is to waste water, electricity and other resources. ? The water has been flowing? ,? The lights are bright tonight? As the saying goes, many a mickle makes a mickle. The second is the waste of office supplies. The third is the fuzzy management of gifts and gifts. Fourth, the waste of products, there is no prescribed dosage, and beauticians use as much as they dig. Fifth, the consumption of the instrument can be turned on at will without paying attention, which shortens the service life of the instrument.
In the course of operation, beauty salons should be open-minded and frugal, and appear in front of customers with a good image of stabilizing the boat and saving money.
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