Enhance brand awareness and establish the importance of brand promotion in concept. Brand promotion is not only important for large beauty salons, but also can produce good benefits for small beauty salons. Give you a summary in this small series: 1. Increase investment, make proper use of newspapers, radio and television outdoor media or print some promotional materials, and timely deliver some promotional information, product information and special service information, especially when the sales season comes, to attract consumers widely. 2. Pay attention to the design of the store name, strive to be elegant, popular, friendly and attractive from the store name. For example, the same is a beauty salon, and some are destined to keep in good health for a SPA or a health center, which will raise the understanding of the problem to a higher level. 3, pay attention to storefront decoration storefront is the image of a storefront, the neat and beautiful design will leave a deep impression on people, people are willing to linger among them, and become an indispensable attraction. Put up more product posters in the store, decorate a happy atmosphere, write welcome words, etc. And customers can have a good mood without a lot of investment. A complete plaque design should include: store name, attributes, business scope, number position, contact number, advertising language, reflecting business philosophy and style. Of course, the size of the text can be adjusted according to the design requirements. 4. Appropriately increase the cultural atmosphere, such as putting some newly published fashion publications in books and newspapers, and writing some Spring Festival couplets during the Spring Festival. , which can expand the customer experience. There are often banners, billboards and other publicity slogans to set off the atmosphere. 5, often carry out some promotional activities to attract new customers.