"Since the first can of red bull drinks rolled off the assembly line in July last year, more than a dozen trucks loaded with red bull drinks have set off from the park every day and headed for the national market." Tan Yong, deputy general manager of Ningxia Houshengji Lycium barbarum Beverage Co., Ltd. said that Red Bull Beverage is a household name in China, but it has been labeled as Ningxia.
(Bai Ru/Talia Liu Video/Production)
In order to actively participate in the "Belt and Road" international cooperation and enhance the visibility and reputation of Ningxia's industrial brands, in 2020, Ningxia Houshengji Lycium Beverage Co., Ltd. and Thailand Tencel Group jointly established the China Northwest Red Bull Production Base in Helan County. The base uses imported production lines to produce new production capacity in strict accordance with relevant standards and processes to ensure that it can meet the growing demand of consumers for new products of Red Bull. The first phase of the project processed 240 million cans of red bull drinks annually, which attracted more than 200 people to work and promoted the development of local carton packaging, logistics and distribution and other related industries.
"Red Bull values Yinchuan's geographical advantages and good business environment. This year, the company continued to invest 2,654.38+0 million yuan to introduce advanced beverage production lines from Germany, which can produce 36,000 cans of red bull drinks per hour. " Tan Yong introduced that the company is currently renovating the standardized workshop and supporting buildings, with an area of about 1 1,000 square meters. The project is scheduled to be completed and put into production in February this year. After the project is put into production, the annual output of red bull beverage in China Northwest Red Bull Production Base can reach 65.438+0.2 million tons, with an output value of 65.438+0.5 billion yuan, and 200 new jobs will be created. After the intelligent equipment is put into production, it will further meet the production demand of Red Bull Beverage to expand the northwest market of China. At present, the Red Bull Northwest Base project has attracted large-scale can-making enterprises outside the region to invest and set up factories in Yinchuan, which has become the supporting equipment of the project and realized chain extension and chain repair.
"With Tencel Group's China Northwest Red Bull Production Base officially put into production, the project can stimulate hundreds of local employment opportunities and promote the development of local carton packaging, logistics and other related industries." The relevant person in charge of the Helan County Committee said that the Helan County Government will carry forward the spirit of "store two", be a caring person of the enterprise, and promote the continuous development of the northwest production base of Red Bull. (Ningxia Daily reporter Zhang Xiaohui Intern Ma Lei)