From 1994 to 1998, the sales volume of Asian beer products in Nanchang increased from 50,000 tons at the time of joint venture to 70,000 tons, occupying the dominant position in Nanchang beer market.
During 1997, Mr. Chen Yongcan, President of Asian Beer Group, reorganized the leadership of Nanchang Asian Beer Company for the first time.
1In May, 1998, Abbott Nanchang first developed two kinds of carton wines, green box and red box, to cope with the increasingly fierce competition in the beer market, and successfully listed them, ending the history of single product variety structure.
1At the beginning of 999, Abbott Nanchang established Nanchang Beer Distribution Association for better service channels and market management.
1September, 1999, Nanchang Asia beer production and sales exceeded 654.38+10,000 tons, prompting the company to accelerate the development of foreign markets.
In March 2000, Abbott Nanchang successfully planned and implemented a series of large-scale marketing activities, such as "Asian Beer Storm", and put more than 200 advertising transport vehicles in Nanchang's foreign market, comprehensively promoted B-type bottles in Nanchang's market and cancelled non-B-type bottles.
In April, 2003, Nanchang Abbott Draft Beer was successfully listed, which broke the monopoly of foreign products on Jiangxi high-grade beer market.
In 2003, the company passed the ISO900 1 quality system certification, and obtained the first food production license (QS certification) of Jiangxi beer enterprises in 2006.
In June, 2004, 65438+ 10, Nanchang Abbott draft beer and 10oP green treasure became famous innovative products of China beer respectively.
In July, 2005, Nanchang Abbott Bunsen Beer and Lubao Beer won the gold medal in product quality inspection and evaluation. In the same year, Nanchang brand 10 degree beer became the recommended brand of national product quality, safety and integrity.
In April, 2006, the annual promotion theme of "Natural Living Water Brewing Good Wine" was put forward, which cleared the source of the pure quality of Nanchang Beer for many years. Grand launch of the "first shot" beer, creating a new pattern of Nanchang beer products; At the same time, we changed the brand identity, unified the product image, and comprehensively updated the packaging of octave, green treasure, light cool and other varieties of beer in the same period to comprehensively enhance the corporate brand image.
In September, 2006, Abbott Nanchang Beer won the Jiangxi Famous Brand Product Certificate, and Nanchang became the best-selling real estate product in the same industry in the province.
On June 5438+February, 2006, Nanchang Asian Beer Nanchang Beer and First Gun Beer won the China Beer Famous Innovative Product Award.
In 2007, Nanchang Yapei Beer, Nanchang 8 Degrees, 10 Degrees Nanchang Beer, Lubao, Chaoku, Shangzun, Benson and many other varieties obtained green food certificates. In September of the same year, it was awarded the honorary titles of "Top 20 Taxpayers of Nanchang Industrial Enterprises in 2006" and "Advanced Enterprise of Energy Saving and Consumption Reduction of Nanchang Industrial Enterprises in 2006" by the Municipal Party Committee and the Municipal Government.
From June 5438 to February 2007, Nanchang Yapei Beer became the most satisfactory enterprise for users in Jiangxi Province, and Nanchang Yapei Beer became the most satisfactory product for users in Jiangxi Province. In the same year, Nanchang Abbott Beer became one of the top ten enterprises in Jiangxi food industry.
In 2007, the annual production capacity of Nanchang Abbott Beer reached 300,000 tons, and the company entered a new stage of rapid development, and successfully carried out a series of public welfare activities in the province, including singing the "China Red Song Festival" with Jiangxi characteristics. Nanchang Beer successfully developed the high-end vacant product "Shangzun" beer in the business market in the province.
In 2008, Abbott Nanchang launched draft beer and won the first prize of outstanding new products in Jiangxi Province. Nanchang beer has become the most satisfactory brand (product) for consumers.
In 2008, the "draft beer" was successfully developed, which met the beer demand of Nanchang high-end market and created the history of independent production of draft beer in Jiangxi.
In March 2008, Nanchang Yapi won the A-level certificate of enterprise food safety credit rating and the AAA-level certificate of enterprise credit rating. Nanchang Yapi was selected as "the advanced unit of endowment insurance in the city in 2007" by Nanchang Social Insurance Management Office.
In 2009, the first phase of the 600,000-ton beer production base in Xiaolan Industrial Park with a total investment of 600 million yuan started in August. Alcohol-free beer was introduced on 20 10, which filled the blank of alcohol-free beer production in Jiangxi province. With the continuous development of the enterprise and the continuous enhancement of market sales capacity, in order to meet the market demand, the company purchased 500 mu of industrial construction land in Xiaolan Economic Development Zone, Nanchang, and carried out 600,000 tons of new factory expansion project. On March 28th, 2009, the groundbreaking ceremony was successfully concluded. On June 9, 2009, ground was officially broken and the first pile foundation was laid. With the attention and support of Nanchang Municipal Government, the project was successfully completed on 201kloc-0/65438 10, and has been put into full operation.
The manufacturing execution system and the production monitoring system simultaneously introduced 600,000 new factories, and the monitoring data were synchronized with the production site in real time. Microcomputer has high efficiency analysis ability and provides guidance for production managers effectively.
The 600,000-ton new plant vigorously creates an ecological environment, innovatively adopts a circular economy, and comprehensively utilizes and treats the discharged harmful and non-toxic substances by using modern high technology, so as to turn harm into benefit and turn waste into treasure. Not only greatly reduced the cost of enterprises, increased income, but also made due contributions to the cause of ecological environmental protection.
The 600,000-ton new factory building mainly includes raw material storage silo, raw material processing system, saccharification room, fermentation room, packaging room, finished product warehouse, public works room (water, electricity, steam, gas and cold), sewage treatment, office building and staff shift building. The staff shift building is built according to the three-star design standard and humanized concept, and is equipped with facilities and services such as water heater, washing machine, air conditioner, TV and broadband network, badminton and basketball court. It is a comprehensive building integrating catering, entertainment, training, consumption and accommodation.
The concepts of energy saving, emission reduction, energy saving and consumption reduction, environmental protection and leading technology are always implemented in the construction of a 600,000-ton new plant from every process of planning and design, equipment prototype and engineering construction.
Raw material processing system: the pulverizer is a vertical hammer pulverizer with dustproof and explosion-proof functions and automatic operation control.
Saccharification system: the saccharification pot and gelatinization pot adopt external honeycomb integral heat exchange jacket, which has good heat exchange effect; Using filter press to filter, the wort yield is high, reaching 12 batches per day. The saccharification equipment system is also equipped with a low-pressure dynamic boiling heat energy recovery device and a vacuum evaporation "flash evaporation" device, which saves energy and has high wort quality. At the same time, the saccharification system realizes full automatic operation. The technical quality of saccharification system is leading in China.
Fermentation system: the raw materials of fermentation tank and sake tank are stainless steel tanks, which are cooled by advanced laser welding integral cooling jacket and ammonia refrigeration. The system is energy-saving and equipped with automatic control system.
Packaging system: A 40,000-bottle/hour beer packaging line is installed. The beer bottles are fully automated from bottle unloading, cleaning, filling, sterilization, labeling, inspection, transportation, packaging and palletizing, and equipped with world-leading automatic bottle inspection machines, automatic wine inspection machines and other beer quality control equipment.