Students will raise more than 65,438+10,000,000 in three years, and will generate about12 million? Golden idea? Transformation? Sweetheart prince?
May 20 13, Liu Song, a graduate student, was faced with a second choice in life, whether to work directly or start his own business. After a long struggle, he decided to give up his job in Shanghai and embark on the road of independent entrepreneurship. Liu Song, from a rural family, set the goal of starting a business on ecological agriculture. ? Now people's living standards are high, and they pay more attention to the quality of life. However, the problem of nonstandard industrial production makes many foods unhealthy, and the eco-agricultural market is promising. ? After making up his mind, Liu Song tried many ideas, including selling earth eggs, tea and vegetable oil, and finally chose to make honey.
Liu Song said that he has always attached importance to healthy diet, never drinking carbonated drinks and rarely eating feed-fed pork. Because of hypoglycemia, he insisted on drinking honey at home for a long time. ? Later, I found that many female students have the habit of drinking honey, and sometimes they will give them some by themselves, and the response is very good. ?
After determining the entrepreneurial projects, Liu Song began to study how to promote products. ? At first, it was all half-selling and half-giving. ? From May, 20 13 to May, 20 14, Liu Song's business plan was still in the exploratory stage. For a whole year, it only sold a few hundred kilograms, and it was mainly spread among friends.
Looking for? Partner? Crowdfunding financing to build? Internet plus ecological agriculture? model
Word of mouth, Liu Song's honey has left a good reputation among friends, which is called? Sweetheart prince? . After being affirmed and supported by teachers and classmates, Liu Song began to consider expanding the scale. ? Now a lot of honey on the market is fake. If our products are safe, we will be able to introduce them. ? However, money became the resistance to his progress. After thinking hard, he thought of crowdfunding. From graduate students to classmates and friends, Liu Song quickly got responses from more than a dozen friends, raised more than 654.38 million yuan in venture capital, and set up a honey juice venture project team.
With the funds, Liu Song began to make preparations in all aspects, and the first thing to be solved was the supply of products. In the experimental stage, Liu Song got the goods from his hometown neighbors, who are honest people and can be trusted to keep bees for decades. With the increase of the number, he began to visit Hubei, Inner Mongolia and other places to establish professional beekeeping cooperatives. On July, 2065438+2004 1 1, Liu Song established Changsha Jingwei Restaurant Eco-agriculture Technology Co., Ltd. in his own name. All project members participated in the company in the form of shareholders, and he was fully responsible for the company's affairs. From August 2065438 to August 2004, Liu Jinjun, the only honey professor in Hunan, became a shareholder, providing technical support such as chemical testing for the company's products.
What does Liu Song adopt in promotion? Internet plus ecological agriculture? Ideas. Since crowdfunding shareholders are mostly Internet practitioners working in companies such as Netease, Tencent and Baidu, products are deeply integrated with the Internet from publicity design, research and development to brand promotion, and cooperation has been established with Taobao and SF. ? Wherever we go, as long as we have an order in hand, we can deliver the goods to our customers immediately. Liu Song said that the Internet age should make full use of its convenience and quickness.
It is difficult for college students to enter the entrepreneurial market and need the support of all parties.
Talking about the entrepreneurial process in the past two years, Liu Song has many feelings: college students must ask themselves several times when starting a business. Have you thought about it? If not, what should you do? .
At the beginning of the project, there was not a successful case of crowdfunding among college students in Hunan Province as a reference, and even the equity policy of crowdfunding in national laws was promulgated only in the second half of last year. ? Everyone has to cross the river by feeling the stones? Liu Song said that the difficulty of crowdfunding lies in the customization of rules, because there is no clear legal basis, and everyone is discussing and signing agreements privately, and the internal equity is very scattered. Under this condition, the overall operation of the project faces many practical difficulties, especially in the market access module. If the company wants to move towards formal operation, it must obtain the QS certification of national food production, but the certification alone will cost hundreds of thousands, which is not a small hurdle for small enterprises. Liu Song said that the biggest pain of starting a business lies in the lack of funds. In addition, the channels for market expansion need the strong support of all parties.
In order to solve the financing problem, Liu Song has been financing the second phase project with several potential investors, Zhou Xuan. Finally, an agreement was signed with an investor to obtain an investment of 2 million yuan from the other party. The goal of Liu Song is to achieve an annual honey output of100t and an income of120,000 within three years.
Digging from the side? Golden idea? Transformation? Sweetheart prince?
May 20 13, Liu Song, a graduate student, was faced with a second choice in life, whether to work directly or start his own business. After a long struggle, he decided to give up his job in Shanghai and embark on the road of independent entrepreneurship. Liu Song, from a rural family, set the goal of starting a business on ecological agriculture. ? Now people's living standards are high, and they pay more attention to the quality of life. However, the problem of nonstandard industrial production makes many foods unhealthy, and the eco-agricultural market is promising. ? After making up his mind, Liu Song tried many ideas, including selling earth eggs, tea and vegetable oil, and finally chose to make honey.
Liu Song said that he has always attached importance to healthy diet, never drinking carbonated drinks and rarely eating feed-fed pork. Because of hypoglycemia, he insisted on drinking honey at home for a long time. ? Later, I found that many female students have the habit of drinking honey, and sometimes they will give them some by themselves, and the response is very good. ?
Looking for? Partner? Crowdfunding financing to build? Internet plus ecological agriculture? model
Word of mouth, Liu Song's honey has left a good reputation among friends, which is called? Sweetheart prince? . After being affirmed and supported by teachers and classmates, Liu Song began to consider expanding the scale. ? Now a lot of honey on the market is fake. If our products are safe, we will be able to introduce them. ? However, money became the resistance to his progress. After thinking hard, he thought of crowdfunding. From graduate students to classmates and friends, Liu Song quickly got responses from more than a dozen friends, raised more than 654.38 million yuan in venture capital, and set up a honey juice venture project team.
With the funds, Liu Song began to make preparations in all aspects, and the first thing to be solved was the supply of products. In the experimental stage, Liu Song got the goods from his hometown neighbors, who are honest people and can be trusted to keep bees for decades. With the increase of the number, he began to visit Hubei, Inner Mongolia and other places to establish professional beekeeping cooperatives. On July, 2065438+2004 1 1, Liu Song established Changsha Jingwei Restaurant Eco-agriculture Technology Co., Ltd. in his own name. All project members participated in the company in the form of shareholders, and he was fully responsible for the company's affairs. From August 2065438 to August 2004, Liu Jinjun, the only honey professor in Hunan, became a shareholder, providing technical support such as chemical testing for the company's products.
What does Liu Song adopt in promotion? Internet plus ecological agriculture? Ideas. Since crowdfunding shareholders are mostly Internet practitioners working in companies such as Netease, Tencent and Baidu, products are deeply integrated with the Internet from publicity design, research and development to brand promotion, and cooperation has been established with Taobao and SF. ? Wherever we go, as long as we have an order in hand, we can deliver the goods to our customers immediately. Liu Song said that the Internet age should make full use of its convenience and quickness.
It is difficult for college students to enter the entrepreneurial market and need the support of all parties.
Talking about the entrepreneurial process in the past two years, Liu Song has many feelings: college students must ask themselves several times when starting a business. Have you thought about it? If not, what should you do? .
At the beginning of the project, there was not a successful case of crowdfunding among college students in Hunan Province as a reference, and even the equity policy of crowdfunding in national laws was promulgated only in the second half of last year. ? Everyone has to cross the river by feeling the stones? Liu Song said that the difficulty of crowdfunding lies in the customization of rules, because there is no clear legal basis, and everyone is discussing and signing agreements privately, and the internal equity is very scattered. Under this condition, the overall operation of the project faces many practical difficulties, especially in the market access module. If the company wants to move towards formal operation, it must obtain the QS certification of national food production, but the certification alone will cost hundreds of thousands, which is not a small hurdle for small enterprises. Liu Song said that the biggest pain of starting a business lies in the lack of funds, and it also needs the strong support of all parties in market expansion channels.
In order to solve the financing problem, Liu Song has been financing the second phase project with several potential investors, Zhou Xuan. Finally, an agreement was signed with an investor to obtain an investment of 2 million yuan from the other party. The goal of Liu Song is to achieve an annual honey output of100t and an income of120,000 within three years.
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