Planning scheme of Mid-Autumn Festival promotion activities in pharmacies

In order to ensure the high quality and level of the activity, we need to make an activity plan in advance, which is the strategy of the whole activity and can point out the direction for the activity. So how should we make an activity plan? The following is my plan for the Mid-Autumn Festival promotion in pharmacies, which is for reference only and I hope it will help you.

I. Activity background:

Dragon Boat Festival is a traditional festival in China. In order to give back to the strong support of new and old customers; Our store specially holds large-scale promotion activities for medicines and health products.

Second, the purpose of the activity:

1, through the promotion of pharmacies, strengthen management and training, focus on key pharmacies, and start the terminal work of building "100-box stores" and "10,000-yuan stores" within a time limit.

2. Fully digest the existing inventory of health care products; Increase the sales of the two major health care products in the store (strive to complete the monthly sales in three days, with Tomson Bianjian 6000 yuan and Kangqi Baiyi 6000 yuan).

3. Improve corporate awareness, maintain old customers and develop new customers; Improve sales performance.

Second, the activity time:

1. Release date: June 7 -8.

2. Activity time: June 8-June 1 1 (4 days).

Four. Venue: Zhuzhou Tongjian Pharmacy Flagship Store (diagonally opposite to Central Hospital)

5. Main products: Kangqibai series, Tomson Bianjian series and revised pharmaceutical series.

Activity of intransitive verbs:

1, large-scale buying and giving activities of health care products series.

2. Non-special commodity purchase and giving activities.

3. Special offers are purchased in a limited time.

4. Give gifts for free.

5, special outpatient customer gift distribution.

Activity patterns of intransitive verbs:

1. The top 30 customers who enter the store every day can receive a beautiful gift for free.

2. Promotion of health care products, where you buy health care products, 200 yuan will give you a cash coupon of 100 yuan, plus a bottle of health care products, which is only for the sale of expensive health care products.

3. Anyone who buys 3 boxes of Kangqi Baiyi Propolis will be given 1 box +65438 blood glucose meter +0 sets +65438 blood glucose test paper +0 boxes.

4. Anyone who buys 2 bottles of Tomson Bejian Propolis as a gift 1 blood glucose meter+1 box of blood glucose test paper +2 bottles of Bejian as a gift.

5. Anyone who buys Kangqi Baiyi and Tomson Bianjian deep-sea fish oil (200 capsules) and soybean lecithin (200 capsules) will be given an electronic sphygmomanometer.

6. Anyone who buys 68 yuan Revision Pharmaceutical series drugs will be given free of charge (see the poster in the store for details).

7. Remarks: Items 3, 4 and 5 above do not participate in cash gift of health care products; Health products purchased by cash coupons do not participate in 3, 4 and 5 gifts.

Seven, during the event.

If you spend 1 in our store and 38 yuan, send 1 pack of washing powder or a bottle of detergent (small).

2. Send a large bag of noodles to 58 yuan.

3. Send a bucket of detergent to 88 yuan.

4, full 128 yuan to send paper towels.

5, over 228 yuan to send a pack of 5Kg meters.

Send 5L oil to a barrel above 6.368.

Special offer:

1, Super Tremella 30.8 yuan/kg

2. Lotus seeds 15 yuan/kg

3, Lycium barbarum 22.5 yuan/kg

4. Astragalus 30 yuan/kg