Three meals a day is essential, and the quality determines people's mental state all day. The following is the porridge shop business plan I shared. Welcome to learn!
I. Introduction
Store name: rain porridge
Main products: all kinds of healthy porridge (mainly ice porridge in summer, which can also be heated), some foods with porridge, and set meals made from them.
Our store provides personalized, fast and convenient service by combining storefront food delivery with storefront food delivery. Our target population is 15~40-year-old students, office workers and holiday shoppers, so we focus on health, leisure and innovation. The price will be set at a medium level.
Second, the market analysis
The competition in the catering industry is fierce and the entry threshold is low. In this way, unified standardized services and even patents cannot form a high enough threshold to limit competition. Therefore, the shaping of the store image is carried out from beginning to end. Only by forming your own unique brand can you form your own threshold from intangible factors such as culture and psychology! Our image is tentatively defined as a health care, leisure and novel ice porridge shop and black food shop based on the principle of high grade, good hygiene, complete variety and excellent service.
Although the competition in the catering industry is fierce, this type of store is quite rare. It's hot in summer, and people's appetite is not very good. They always want to eat something to relieve the heat. Ice porridge is the kind of thing that can arouse their appetite and satisfy their stomachs, which is very suitable for office workers and students. Coupled with the hot weather, I don't like to go out, so I can deliver food. Through the observation in Minjiang College, it is found that the business of that store is particularly good in summer. Although there is no storefront yet, there is only one refrigerator, but it is sold out almost every day. I asked if it could sell 200 copies a day.
Porridge has been regarded as a kind of health food since ancient times. When you can't eat anything else, drinking porridge is the best choice. Nowadays, urbanites always don't want to eat because of the pressure of work and study, or because they have no time. Drinking porridge is a very good choice at this time. Of course, in addition to pursuing novelty to attract guests, the most important thing is to keep guests tasteful and healthy.
Third, self-analysis
1, I also run a restaurant in my own home. I used to help at home every day in my spare time when my business was good, and I had good experience. Although the varieties are different, there are many similarities. Know how to input materials, hire actual employees and treat different guests.
2. surf the internet frequently and have a certain network foundation. I can make my own web page and promote it in some major consumer groups such as schools.
Fourth, store selection
Choose it near the Student Street of Cangshan Teachers College. Don't worry about horizontal competition. Once there are more and more shops in the same industry, it will have an agglomeration effect, which will easily expand its influence and gather popularity to form a professional street? Business must be easier than going it alone. Pay attention to the selection of the appropriate business location, which is closely related to the business content and potential customer base. All walks of life have different characteristics and consumers. Prime location is not the only choice. Some shops are located in downtown areas, and it is best to open them in relatively remote specific areas, but the catering industry is best to open them in prime locations with large traffic.
Reason: 1, there are many people shopping, and most of them are young people. Young people will be interested in my products.
There are many schools nearby, such as the old campus of Fuzhou Normal University, the middle school attached to it and Fuzhou Senior High School. These students are also our consumer groups, and having food will make them happier. 3, the family lives here, as long as 5 minutes to go home, some daily life is very convenient, and they are more motivated to go to work. I have studied here from primary school to high school, and I am familiar with the schools here, which will enable me to enter this market better.
If a relative opens a shop here, he can help me find a shop with cheap price and good geographical location, and he can also help me at ordinary times. Although there are many restaurants in this area, this type of restaurant is the first one. I think as long as the publicity is in place, it will definitely be on the right track.
Verb (abbreviation for verb) store decoration
The first impression given to customers is very important. The store decoration style is simple and generous, with quiet colors as the mainstay, which makes people feel very timely.
I can't help wanting to go in and have a rest. Curtains or door curtains can be painted around the wall, but the style is changed from time to time to enhance the freshness of customers.
The lighting should also be appropriate, too bright or too dark, and the effect is not good. Play some comfortable music to make customers eat happily.
If you buy a large amount of rice and it is durable, you can buy more at a time to save costs and resist market price fluctuations. Other products should be kept fresh and diversified.
Seven. manpower planning
Because most of the porridge in summer can be prepared and frozen in the refrigerator in advance, and there is not much money at the beginning of the business, you can make it yourself in advance and hire two waiters. When it is stable, we will consider whether to increase manpower according to the turnover and other conditions.
Eight. Cost amount analysis
Procurement is a very important link. How to reduce the purchase cost, we should consider the purchase channels and methods. The type and quantity of purchased goods depends on the experience or data analysis of commodity sales. Scientific purchasing can control the inventory well, improve the capital turnover rate and resist the occasional large price fluctuation.
For the rent, you should pay attention to negotiate the relevant additional conditions, which can also save you a lot of money. First of all, before renting a house, you should have a clear understanding of the existing situation in the store, including decoration and equipment. Then, through consultation, ask the landlord to carry out basic renovation of the facade room before renting it, such as removing the original scrapped equipment and decoration, carrying out basic repairs on the roof, floor and wall of the store, adding or maintaining water and electricity facilities, or asking the landlord to bear the corresponding expenses and deduct them from the rent. You can also ask for an extension of rent payment through negotiation. Try to reduce the initial rent, and then pay according to the standard after the business is on the right track for a period of time to make up the difference in the previous period. As long as you sincerely and reasonably analyze the words to the landlord and actively limit the extension period, some reasonable landlords will agree, which can also reduce a lot of economic burden for the initial stage of entrepreneurship.
IX. Publicity and Advertising
1, store name signs (rain and porridge) should be eye-catching and have their own characteristics.
2. Slogan: Can it be used? Advocate the triple diet concept of green, coarse grains and nature, starting with porridge? Or? A bowl of porridge every day makes you beautiful and healthy? When you remember to be healthy, be a slogan.
3. Ways: distributing leaflets, school broadcasts and web pages (pay attention to school stickers).
X. Before applying for a business license to open a shop, you must apply for relevant licenses, otherwise it is unlicensed. In addition to applying for a business license, if you want the signboard hung in your shop not to be abused by others, and if you want to use it for your own use, you must also apply to the Industrial and Commercial Bureau for registration of service marks. The name of the signboard hanging in front of the store can have its own special design besides the name, text or pattern. This kind of non-commodity text and image is called service seal. It is different from the name of the company or enterprise you applied for, and their names may be different. However, whether it is the applicant company, the line number or the registered service logo, it can be entrusted to the agency.
XI。 Business strategy
1, opening promotion
When we first opened, others were unfamiliar with our store. You can give us some discounts on the basis of the current original price to improve our popularity. For guests who give comments, free tasting is provided. I think this can accumulate some regular customers for our store.
Step 2 get a membership card
When the points reach a certain amount, our store will provide a Valentine's Day porridge with our own characteristics. Besides, we have a 10% discount on consumption in our store, which can be discounted during the holiday period.
All waiters should wear clothes made in our shop, which gives people a sense of professional hygiene. Follow? Customer first? The principle of serving every guest makes every customer in our store feel a happy enjoyment.
Holding group buying regularly can not only increase popularity, but also increase passenger flow. For the guests near our store, we can make an appointment for home delivery. )
I think the most important thing is the taste of food. Only when it is delicious will there be repeat customers. If it doesn't taste good, eat one and run another.
This house will be closed soon.
Twelve. Investment estimation
1, initial investment
(1) The decoration cost is 5000 yuan.
(2) 3,000 yuan for background construction.
(3) Buy a desk and chair for 2000 yuan.
(4) Tableware purchase 1000 yuan.
(5) Sanitary ware 500 yuan. (6) License 500 yuan.
(8) The first batch of raw materials 1500 yuan.
* * * meter: 13500 yuan.
2. Input cost during operation
(9) The rent for the facade is 3,000 yuan/month.
(10) The salary of personnel is 4,000 yuan/month.
(1 1) Publicity fee 200 yuan/month.
(12) 300 yuan/month for water and electricity.
(12) Other unknown expenses 500 yuan/month.
Total monthly expenses =3000+4000+200+500+300=8000 yuan.
Total annual expenses =8000* 12=96000 yuan.
3. Income estimation
Summer: It is estimated that 300 copies (50 packs) will be sold every day at a price of 3-8 yuan (pack 15-30 yuan) and an estimated profit of 2 yuan/copy (pack 10 yuan).
Total monthly profit = 300 * 2 * 30+50 *10 * 30 = 33,000 yuan.
Winter: It is estimated that 200 copies (20 packs) will be sold every day at a price of 3-8 yuan (pack 15-30 yuan) and an estimated profit of 2 yuan/copy (pack 10 yuan).
Total monthly profit = 200 * 2 * 30+20 *10 * 30 =18000 yuan.
Average annual income =(33000+ 18000)*6=306000 yuan.
I believe that as long as I can manage it well, I will succeed, build my own brand and develop into a chain store.
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