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In the electric water heater industry, there is a product called "Apple" in the electric water heater industry, and a brand subverts the traditional bathroom industry across borders. All users who know and use it are all amazed at its extreme luxury shower enjoyment! This product that makes consumers scream is the integrated shower screen electric water heater in Saint Laurent. China Economic Net reporter interviewed He Shao, director of network marketing of St. Lloyd's brand. He told the reporter the story behind the success of San Lao integrated shower screen electric water heater. How to seize the pain points and make products that make users scream? He Shao said that the following core points must be met:
Business owners must first become product managers.
In internet plus era, the business owner should be the product manager first. The value of a product depends on two aspects, on the one hand, product innovation and on the other hand, brand building, both of which are indispensable. Without innovation, there is no core competitiveness. Today, with the serious homogenization of products, products can only stand out if they innovate, follow the demand orientation of consumers and develop products suitable for the present. San-Lao integrated shower screen electric water heater has become the darling of the industry with the concept of safety, power saving, low power and large flow and healthy shower. He Shao said that product innovation is important, but brand building is also essential. Innovation is connotation, and brand is image. When the two are integrated, the top ten shower screen brands are integrated and harmonious, just like a woman with noble and elegant taste, full of charm and inner beauty, which is deeply loved and respected by countless people! "When it is in full bloom, the butterfly will come!" This is a classic sentence often quoted by He Shao. He Shao said that today is an era of overcapacity. If we continue to force sales, it will not only have little effect, but also make consumers feel disgusted. Quality+innovation+brand, this is the product positioning of San Lao. Nowadays, the integrated shower screen electric water heater in San Lowe has successfully turned into a beautiful "butterfly", which has captured the hearts of countless fans.
Product design centered on users' pain points
To truly understand the pain points of users, design and optimize products with the pain points as the center. From gas-fired water heaters to "vats" of water-storage electric water heaters, from water-storage electric water heaters to instant electric water heaters, each product has shortcomings. How about a gas water heater and an integrated shower screen? There are potential safety hazards and CO emissions, which are no longer suitable for the theme of energy conservation and environmental protection advocated at present. "Barrel-type" water storage electric water heater takes up space, wastes water and electricity, and needs to be preheated in advance for bathing, which makes users very upset; That is, the hot electric water heater has many inconveniences, such as high power, small flow, and more than 4 square meters of wire installation. Taking this as the center, the innovative high-efficiency and energy-saving integrated shower screen of Shenglao has achieved the first case in the industry, and the perfect cross-border combination of shower screen and instant constant-temperature water heater not only ensures that instant constant-temperature bathing does not need to wait, but also realizes a comfortable shower with large flow of shower screen, and also makes the family bathroom simpler, more beautiful and more fashionable.
Craftsman spirit, achieve the ultimate product.
In the Internet era, enterprises must concentrate resources and firepower to form a heavyweight and make a breakthrough at a certain point. To be a "small and beautiful" enterprise, He Shaoru said, "small and beautiful" means focusing on a subdivision, focusing on a category, and becoming a leader in this detailed field. This requires a team with craftsmanship and constant death. "If you grind a sword for ten years, you will eventually get lily fragrance." San Lao integrated shower screen electric water heater is the crystallization of adhering to the concept of "concentration, rigor and innovation" and the wisdom of * * *. The product looks luxurious, concise, fashionable and dynamic, and every detail has been carefully created, which is the best choice for creating a high-taste life.
The ultimate user experience, the value should exceed the expectations of users.
When users use a product, they will have an expectation in their hearts. How much this expectation can exceed determines the user's preference for this product, which can be solved by pursuing the ultimate experience. Through the operation, users' feedback is continuously collected, and then products are continuously optimized, such as San Lowe integrated electric water heater and integrated shower screen. In addition to the basic functions of bathing, more humanized elements such as health care, music and Bluetooth are added, so that the enjoyment of shower can be instantly sublimated to a higher level.
It is said that making products is to be loyal to one's heart, and the professional quality of product managers should be correct. Everyone is a product manager, but not everyone can make products. Pursuing the ultimate should be our working attitude, so as to make products that make users scream. What will never change in the world is "change" Shenglao people will keep pace with the times, innovate and create more products that make users scream!
The top ten brands of integrated shower screen, Shenglao and integrated shower screen are provided by Guangdong Shengmalo Thermal Energy Technology Co., Ltd., and Guangdong Shengmalo Thermal Energy Technology Co., Ltd. (www.smldq.com/) is a company specializing in "integrated shower screen and integrated water heater, namely hot electric water heater and instant water heater". Since its establishment, we have adhered to the principle of "honesty-oriented, steady operation" and bravely participated in healthy competition in the market, so that the "Shenglao" brand has been owned. We adhere to the principle of "service first, customer first", so that Shenglao has won the trust of many customers in electric water heaters and established a good corporate image.