First of all, I don't know what industry you are in! There are many general card service industries! The reasons why ordinary customers don't apply for cards are as follows: 1, customers are not satisfied with your products and services; 2. The customer feels that the discount obtained by handling the card is not large and there is no temptation. Customers are occasional consumers, so it is not convenient for customers to come to the store. As long as these three points are done, customers can apply for cards. Let me give you an example. One-time charge for health physical therapy project in 380 yuan. If you apply for membership card, you can get a 50% discount. First, the discount is large enough, and then when to recommend the membership card to customers. After entering the house, ordinary customers are not in a hurry to recommend membership cards to customers. When a customer experiences a physiotherapy program and chats well with a health care tutor, the tutor will recommend a membership card to the customer at this time. If customers think the product is effective, they will definitely apply for a membership card!