Of course. China Net Finance 65438+1October 20th (Reporter Jia Yujing) Recently, the news that an 85-year-old man from a certain place in Zhejiang spent nearly 400,000 yuan in Huaxia Liangzi Foot Bath Shop for half a year aroused widespread public concern. It is reported that the old man spent half a year in Liangzi, China, and printed more than 15 pages on A4 paper. The elderly spent nearly 400,000 yuan, of which 230,000 yuan was transferred to Huaxia Liangzi Store, and 1.6 million yuan was transferred to the foot bath technician in the store. At present, Huaxia Liangzi has returned more than 360,000 yuan to her family, the store has been closed for rectification, and all the employees involved have left their jobs.

A former employee who has worked in Huaxia Liangzi Store for many years revealed to China Net Finance reporter: "Huaxia Liangzi is no longer a health club that used to do foot massage. Now the staff in the store are selling, and they will' press the order' at all costs. " Former employees of Huaxia Liangzi said that under the guidance of "all-staff sales", there are often some problems in the process of selling cards to consumers in Huaxia Liangzi Store, such as false propaganda, inducing cards and clearly marking prices.

According to public information, Huaxia Liangzi is a chain "health brand". 1997 started with foot massage, and now it has developed into a holistic care project, with more than 400 stores in more than 0/00 cities around the world. According to official website, Huaxia Liangzi adheres to the development concept of "creating health services and creating miracles of natural therapy", and provides health services such as multidimensional health care projects and holographic body management to nearly 10 million customers every year.

"Huaxia Liangzi started with foot health care, but in recent years, foot massage has long been the business focus of enterprises." According to the introduction of the former employees of Huaxia Liangzi, consumers, whether technicians, receptionists or technical directors, are all salespeople when they arrive at the store. In the process of service, they will continue to "find the right focus" for consumers, conduct "health crisis guidance" for the purpose of promoting projects, and finally guide consumers to recharge, apply for cards and do "projects".

Customers who sell Chinese characters and all staff members can't escape from Wuzhishan when they "cooperate to press orders"

"As long as customers walk into Huaxia Liangzi Store, they will basically encounter some well-trained sales promotion." Former employees of Huaxia Liangzi told China Net Finance reporter that employees in different positions in Huaxia Liangzi have their own sales skills. From the reception staff to understand the customer's needs, to the technician to find the focus through massage, and then to the director's one-on-one follow-up to customize the project treatment, Huaxia Liangzi staff will adopt the "wheel tactics" to guide customers to recharge their cards step by step to do "projects".

In the internal materials provided by the former employees of Huaxia Yoshiko to the financial reporters of China Net, Huaxia Yoshiko summed up the sales process as "six steps to guide education", which are: why do customers do a certain project (find demand), how to find demand points to create customers (under crisis), how to make customers do a certain project for a long time (pave the way for brand), how to guide education (pave the way for testing/shaping teachers), and how to grasp the key points and pain points.

In this process, the salesperson will also pay attention to the gender and health status of the customer and its importance to all parts of the body.