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How to write the planning plan for the Double Eleven event?
I. Background of the event

"Double Eleven" refers to the annual165438+1October 1 1, which is also called Singles' Day because of its special date. And large-scale e-commerce websites will generally use this day to carry out some large-scale discount promotions to increase the sales quota.

Around 20** year165438+1October10, the biggest commercial activity of the internet took place: on Taobao, many merchants launched a 50% discount promotion, and 20100000 people snapped it up collectively./kloc-0 The single-day turnover is 936 million!

Second, the activity time

165438+ 10 months or so 1 1

Third, the venue.

Chen Rui health examination center Taobao branch

Fourth, the theme of the event

"Double Eleven" easily grabs 50% off, and health is not discounted.

Verb (abbreviation for verb) business plan

The general goal is calibrated, and the next step is the decomposition of the goal. The goals we set are very general. Need to be more finely divided into main payment and other payment. Without decomposition, it is impossible to arrange production. Because most of our stores not only have 1 treasures, but also have many treasures. Therefore, it is necessary to subdivide the sales volume of each baby.