1997, the company changed its name to White Rose Beauty Center, and quickly developed more than 20 beauty chain stores, and introduced a professional and standardized modern enterprise management system.

1999 Shenzhen Xianna Beauty Salon Co., Ltd. was established, focusing on the research of beauty, beauty care and problem skin treatment.

In 2002, it was successively rated as a national quality and service integrity demonstration enterprise, a national industry quality demonstration enterprise, the first assured beauty salon in Shenzhen, an honest enterprise in the hearts of millions of citizens and a brand enterprise in Shenzhen by China Quality Inspection Association, Shenzhen Consumer Council and Shenzhen Business Daily.

In 2003, myna series of beauty and skin care products were successfully developed and used in hospitals and household products, with a breakthrough in beauty efficacy.

In 2003, Xianna opened four branches in Zhongshan City, and successfully operated Xianna Beauty Technology in a cross-regional chain.

In 2007, the company took Toyota Company of Japan as the benchmark and systematically introduced the management concept, thinking mode and management method of lean management.

In 2008, the company developed a new technology of modern Chinese medicine beauty, introduced a large number of Chinese medicine professionals, and successfully transformed into a comprehensive beauty salon integrating life beauty, medical beauty (mainly treating all kinds of skin problems), weight loss, health care and sub-health conditioning.