In the whole process of multimedia digital exhibition hall planning and design, we will plan according to the precise positioning of its products and the civilized application of various equipment, such as digital signature technology platform, virtual exhibition hall, touch screen, virtual reality and so on. At the same time, the planning of the digital exhibition hall should show individuality, avoid similarity, and let the audience never forget it after reading it. For example, the integration of holographic equipment and interactive projection invisibly sets off the expressive force of well-known brands. The integration of various forms not only creates a more modern space for the design and planning of exhibition halls of art enterprises, but also shows the public side of various companies and enterprises. Through the application of multimedia digital practical skills and digital space shaping, we can create a new brand image for the company and improve brand awareness and trust. Through the professional planning of the company's digital exhibition hall, the intangible style of the company's corporate civilization is deeply remembered in the minds of the audience, so that the audience can truly feel the brand, civilization and history of the company at close range.