In the view of founder Zhang Xinyue, helping consumers bid farewell to blind health care and regain beauty is just one of the goals of Purple Secret. Let consumers benefit from the secret of purple for a long time is another goal.

Because in the process of contact with consumers, Zhang Xinyue found that their self-confidence did not come from their dirty and beautiful faces, but because they did not have enough economic foundation as a livelihood. Zhang Xinyue wanted to create a platform for them to realize their dreams, so he chose new retail.