1. Increase inventory and increase turnover by putting pressure on agents.
2. In order to increase the turnover and market share, give preferential policies such as low price, rebate and courtesy to "big customers", and even directly or indirectly support them to flee goods.
3, directly to the city agent (dealer) stores, chain stores, with or without agents.
4. In order to maximize the sales volume, regardless of the efforts and efforts of the existing agents, change or cancel the agency qualification, as long as someone has higher money and conditions, and then take back the agent's network to independently maintain the market.
5. In order to master the terminal and increase the sales profit, manufacturers set up branches to replace the agents.
Under all these circumstances, it is impossible for many manufacturers and agents to form a true sense of Qi Xin cooperation. It is only the cooperation of interests, so it is difficult to have long-term development. How to plan and develop in the long run without developing your own brand effect?
1, attract a group of excellent enterprise management and marketing talents to join and retain talents.
2. Make clear your target market, and have absolute influence and market share in this market.
3. Form a profitable combination of your best products and services and improve your core competitiveness.
4. Form your own regional enterprise brand.
5. Have a fixed product brand belonging to your own enterprise, and control the terminal network through this product brand.
6. Only by reducing your own costs and increasing sales profits can you develop your own company quickly.
7. Intensive cultivation in the region, providing perfect services and blocking the invasion of other competitors.
1, set up a joint-stock company or alliance.
2. Participants are * * * common brands, and each participant has complete ownership in his own area, including trademark right, product permanent sales right and product production right.
3. Each participant is a shareholder of the brand, and * * * participates in the production, research and development and market operation of the product, which is a multi-faceted and all-round decision-making power.
4. The manufacturer shall provide detailed product production cost analysis table and related quality analysis table for each product.
5. United Media Magazine put in a lot of advertisements.
6. The image, culture and market operation plan of the whole product shall be formulated by the board of directors.
7. The pricing of products is provided to partners at the production cost.
8. Gifts and publicity materials are designed by the company, and the expenses are listed.
9. Organize a special team of lecturers to provide comprehensive product training, business personnel training and business management training.
10. Assist each member to establish and improve their own business and manage the market system.
1. The product should be listed on 10.
2, its competitive strategic plan is:
A, take out about 15% of the beauty salon's participation amount as a gift, including doorknobs, lamps and articles (in the traditional mode, the actual price is generally 5- 10%).
B, take out 5- 10% of the beauty salon's joining amount as promotional products, which can be directly used for the promotion of consumers (traditionally 0-5%).
C, detailed list of joining manuals, sent to every beauty salon, this work will be carried out in August, the result is:
First, beauty salons are widely concerned.
B, that is, let the beauty salon owner compare himself with other products, which invisibly sets a high level for other companies and products to enter the beauty salon, or even cannot enter or operate unprofitable.
3, talent attraction strategy:
A, you can attract talents inside and outside the industry with high commission and high welfare;
B, have their own brand and national alliance, so that many people of insight can see the company's development prospects and are willing to stay in the company for development;
C, there are enough resources and market space to implement the company's big development plan and sustainable development business.
4. Market operation mode:
A, in September, visit beauty salons all over the region, distribute joining brochures, create the momentum of product listing, and attract interested customers to join with high gifts and high promotions;
B, after the product was launched in June 5438+ 10, a regional demonstration tour was held. The specific operation scheme is as follows:
A, constantly advertising in the local media;
B. Gifts that can be enjoyed after joining to promote the attraction of sales activities;
C, all franchisees can conduct centralized training once every two months at the company's location, including technology and sales, operation and management of store managers (bosses) and sales training.
D, the company can advertise for the image franchise store in the media for free.
E, set up a roving training and promotion team, and come to the store once every 1 month on average to train and guide the promotion activities, so as to improve the sales service and enhance the ability to return orders.
5, the national market operation:
Make monthly sales plan;
B, formulate advertising plans and strategies agreed by all members of the alliance;
C, formulate various ways and means of joint campaign;
D, the company set up more than two training groups, specializing in training products and product sales, responsible for business management control and assisting members to formulate their own business management systems and market strategies, and conducting national training tours and member cooperation;
E. Every quarter, the overall market plan and the cooperation of all members will hold a board meeting, and all members will participate in and make relevant plans.
VII. Successful brand building
Now, after the talents grow up, you are serving yourself, and the brand belongs to yourself, so we can safely and boldly invest in the construction of talents and brands according to our own plans. The key point is that many of our comrades who are interested in establishing their own excellent career in the beauty and cosmetics industry will come to * * * to establish a brand, and success is attainable.
1, the market is developing fastest, because everyone is most dedicated to promoting the brand.
2. The strongest support (20% of the franchise amount).
3. The commission of business personnel is the largest, reaching 10%.
4. The contact with franchisees and other terminals is the most lasting, because it is its own brand.
5. The product adjustment speed is the fastest, because we can immediately disintegrate information from the market to adjust the product.
6. Because the response to the market is the fastest, we can adjust the market strategy according to different situations in different periods, hold regular board meetings, and study and review the market plan. Therefore, as long as it takes half a year, you can finish the road that others have taken two years or more. And the top 20 brands in the professional line can be completed within 2 years!