1) business scale-the overall business scale is small and the industry entry threshold is low. Stores with an area of 50- 100 square meters account for 40.3% of the total, and stores with an area of less than 50 square meters account for 28.8% of the total; Small shops with less than 5 people account for 57.8% of the total.
2) Business philosophy —— Business management is dominated by traditional business philosophy, and it relies heavily on affiliated companies, without its own marketing plan. There is no special promotion plan, mainly word-of-mouth publicity. Besides training schools, mentoring is the most common training method.
3) Business projects-lack of their own characteristics. Traditional projects and emerging projects coexist, each accounting for half of the country. Skin care, maintenance and weight loss are old projects, while breast enhancement, health preservation and conditioning are becoming emerging projects. Nowadays, beauty salons have their own characteristics except those with real strength (such as breast enhancement, weight loss). Most beauty salons don't have their own characteristics, and the projects may be comprehensive, but
4) Fierce competition-According to statistics, there is a beauty salon for every 300 households, and even more in some places with strong consumer awareness. There are many shops, and everyone wants to attract customers, resulting in fierce competition.
5) High turnover rate-all beauty salons have the problem of turnover. Once the beautician is dissatisfied with the store, boss and income, he will change jobs at any time. At the same time, 90% beauticians have the consciousness of opening their own shops, and they will be independent once the time is ripe. The departure of the beautician who has worked so hard will cause great losses.
6) Unstable turnover-beauty salons are often affected by seasons, climate and other factors. At this time, operators are not sure enough about the changes, which may easily lead to unstable performance. At the same time, there is a lack of long-term planning in sales strategy. It is often that the promotion has been played for a month, and the obvious sales volume has gone up, but there is no follow-up thing, which leads to death this month and starvation later. If operators can't grasp these changes and operate indiscriminately, it will be easy.
7) Management consciousness-most beauty salons have no sustainable development plan, including boss consciousness, employee consciousness and customer consciousness. Is the boss constantly improving, and the employees are constantly charging and full of passion? Is the customer's consumption consciousness guided by us and how?
8) Lack of innovation awareness-many beauty salons are doing other people's projects, constantly imitating other people's projects, and there is no further innovation. As a result, many old customers worked for a year or two and left because we had nothing new to attract.