Many people who have just started to open beauty salons will have such a misunderstanding, that is, the location of beauty salons must be selected in prosperous areas. Why? Because people there are basically white-collar, financially capable and like to spend time maintaining themselves. Therefore, it is generally recognized that Hua Sirong Beauty Salon has joined, and it is recommended that you open a beauty salon in a prosperous area.

There are many advantages in choosing a location to open a beauty salon in a busy area. But we haven't forgotten that it also has some shortcomings. In a busy area, the rent is very high. If the profit we earn reaches the load or just equals the cost, it also means that the location is wrong.

Second, according to the decision of consumer groups.

There are two main types of customers who go to beauty salons, one is female customers and the other is male customers. If the main consumer group of your beauty salon is female customers, what age groups and consumer classes do you want to analyze who will frequent the beauty salon? The answer is that white-collar workers and housewives aged 25-45, many white-collar workers and high-income people, in order to show their identity, mostly choose high-end beauty salons; Housewives are another "tall" group.

Income "members, with strong management strength, only to restore their youthful and beautiful appearance, patronize high-end beauty salons. So for these customers, beauty salons should be located near high-end office buildings and residential areas.

Let's start with male clients. At present, with the prevalence of men's beauty style, men's beauty salons and men's health centers have also sprung up. How to choose these sites to win the favor of male customers? Unlike female white-collar workers, male customers don't like to let everyone know about beauty care, so the location of men's beauty salons must be relatively secret, and they can choose office buildings or residential areas.

Third, check the surrounding environment.

Many times, some beauty salon operators like to open their stores at intersections because it is convenient for pedestrians to pass by, which can increase purchasing power and brand promotion. But the environment around this road is worth thinking about, not every day.

Parking cars come and go, which brings a lot of noise pollution. Beauty salons need a quiet environment when caring for customers. Imagine the quiet space of the beauty salon at the intersection?

Fourth, the layout of Feng Shui.

Some beauty salon operators not only investigate the surrounding environment and consumer groups, but also investigate Feng Shui.

To run a beauty salon, it is not recommended that the scale is too small, the grade is too low, or people who like to spend money in beauty salons are basically rich. If the grade is too low, they will find it tasteless.

If the beauty salon is properly located, the benefits should not be underestimated. Don't underestimate this problem. A good store location is half the battle.