Renting a storefront is equivalent to a traditional industry. The rent is expensive, the demand for labor is large, and the interior decoration needs to be more refined. In fact, the cost is very high, but its advantage is that it can quickly have a certain number of passengers, and the advertising advantage is also obvious, because there are shop signs.

Opening a takeaway shop is the product of the recent rise of a takeaway platform and belongs to an emerging industry. The rent is cheap, and you can open a shop as long as the room meets the hygiene standards. No waiters, just a few. There is no need to decorate the storefront, because few people can come to your store to pick up meals except the takeaway brother. Takeaway stores only need one-third of the initial investment, which is very suitable for people with less funds to start businesses. But the disadvantage is that it relies too much on the take-away platform and relies entirely on the traffic given by the platform, so the daily turnover of your store is also supported by these traffic. The vicious competition of take-away platforms has led to the exclusive operation of platforms that require stores to sell to the outside world in many places, which has halved the good sales at once.

The catering industry is more about taste, hygiene and service. But under the same conditions, it is how to improve the visibility of the store and let people know more about its existence.

The cost of renting a facade will be higher, mainly depending on what snacks you want to sell, first of all, your budget, consumer groups, your own resources and so on. A takeaway platform without a physical facade does not allow merchants to settle in. He needs you to have your own door, business license, health permit, etc.

To enter the take-away platform, we must first understand the ranking rules, for the store itself-sales (customer unit price), evaluation and activities.

Sales

The order quantity and sales volume (single quantity × customer unit price) of take-away shops within 7 days /30 days are one of the main factors affecting the ranking. Dinner merchants (low unit price × high unit price) and fast food merchants (high unit price × low unit price) should strengthen their advantages in unit price and single quantity respectively and get corresponding ranking points.

evaluate

The comprehensive evaluation of the store has reached above 4.7 points, which is in good operating condition. Due to the platform mechanism, the score of a bad review deduction needs a lot of praise to make up. Therefore, businesses need to pay attention to every user, win every five-star praise by giving small cards, and at the same time grasp the services of all links to avoid bad reviews. Generally speaking, it is to regularly check the evaluation on the take-away platform in your spare time, improve your store for bad reviews and reply seriously. Of course, praise also needs to be maintained. After all, a caring shop can grasp the customer's stomach and heart at the same time.

Takeaway activity

The promotion of ranking by activities includes two aspects: on the one hand, the ranking bonus rules of the platform, and businesses with many forms of activities and great efforts will get higher ranking bonus points, which will bring the top ranking; On the other hand, the increase in volume and sales brought by preferential activities will also lead to an increase in the ranking.

For the ranking rules of the platform-information integrity, platform rating, delivery service, bidding ranking, new merchants.

Information integrity

The platform has relevant requirements for all kinds of information of merchants, including: store logo, license picture, real scene of merchants, pictures of dishes, descriptions of dishes, etc. Takeaway bosses can compare with their own stores. If something is missing, such as the description of the dishes, it is necessary to make up as much as possible to avoid falling in the ranking. Complete and refreshing information release can also attract diners to a certain extent.

Platform scoring

In addition to the user's evaluation of the store, the platform also has a rating of the store, and the boss can view it in the background of the merchant version. This score combines many service levels of the store, such as the quality of food and the accuracy of meals. If there are food safety problems in the takeaway shop, maliciously brush the bill, return the bill, etc. The deduction will be very high, and businesses should try to avoid it.

Distribution service

Good delivery service will bring better experience to users. Through the tilt of the ranking, the platform urges stores to pay more attention to distribution services. The use of platform distribution, punctual delivery, low starting price and low delivery fee will all bring better rankings.

Bidding ranking (skill-oriented)

To put it bluntly, the bidding ranking is a golden finger. Businesses with deep pockets can get high rankings by buying bids in the early stage, which is the simplest, most direct and most efficient way to get high rankings. However, with more and more shops participating in bidding ranking, the cost of promotion through bidding ranking becomes more expensive and the effect is not as good as before. Merchants should use more skills when purchasing bidding rankings in order to give full play to the advantages of bidding rankings. For example, if you are hungry, the positions of 1, 5, 10, 15, and 20 displayed in the ranking are the bidding advertising spaces.

Xinshangjia

Due to the relatively low turnover and popularity of the platform, new businesses will provide appropriate support on the platform. It usually takes about 7 days. If you are hungry, you need the merchant to open it actively. The 7-day protection period is very important for new take-away shops to improve their ranking and sales, so we should focus on this opportunity.

Other factors-users.

User preference

In order to better satisfy users, the platform introduced intelligent sorting rules. The algorithm mechanism will refer to the user's order history and dietary preferences, and give priority to the five-star merchants that users often buy, collect and evaluate. On the contrary, businesses that users give bad reviews will be displayed later. When ordering food, users will also match the merchants who give priority to display according to their geographical location and dining scenes (breakfast, lunch, afternoon tea, etc.). ).

Generally speaking, it is necessary for merchants to understand the ranking rules of takeaway platforms from different angles. Don't blindly follow the trend, it is a win-win choice for in-house meals and takeout.

For catering, if it is a medium-sized or large-sized store with good passenger flow, it is not recommended to make takeout at the same time, which takes up the kitchen resources of the store and has less income. In large and medium-sized restaurants, the consumption of customers ordering is relatively high, and the service staff is relatively calm, which can provide customers with a better dining experience, which will be more important than the take-away income. If the passenger flow is not good, the core problem is still in the dishes and services. After all, the take-away rate is low, and even if there is income, it is hard to bear the high rent and labor costs. It can only be used as a stopgap measure and cannot solve the fundamental problem.

If it is a small and medium-sized store, in the case of good passenger flow, takeaway can become a powerful part of the store's income. Relatively speaking, consumers have low requirements for dining environment, but busy shops are easy to attract diners into the store. Takeaway can help dilute the rent and personnel costs, and can significantly increase the income of the store. If the passenger flow in the store is poor, it is necessary to save costs as much as possible. It is suggested to leave the platform, send meal cards and publicity pages to the surrounding office buildings and other crowded places, order food by phone or WeChat, and the clerk delivers the food in person, with cash on delivery. This will not only save the expenses of drawing and express delivery on the platform, but also make a good market in a small area through services such as cheap drinks and purchasing cigarettes upstairs, and make money.

I hope the above answers can help you.

Rent a facade+go to the platform is the best! Double tube flag

Only on the platform, the profit theory is relatively low, the platform draws 2 1%, and the money in hand is relatively small. If you want to make money, you can only rush. You're tired and you don't make much money!

It's not good to cook only in the lobby and not take out the dishes on the platform!

Can only serve the people around you, which is more restrictive! Now the pace of life is too fast, and many young people like to order takeout, which is convenient and fast!

I hope my point of view can help you!

Rent a facade, take-out can also be done, and it will make more money together. Come on, 0 ~

This depends on the actual situation.

Generally speaking, it is best to have a crowded storefront in an industrial area, and a platform with more office space like an office building will be much better.

That's not enough. It's all personal advice The improvisation of the catering sector cannot be ignored.

We can do it together without delay, just like I open a wedding shop, or we can come to an online shop to increase our income.

If you want to do it well, you must choose the position of the facade. For example, the location is conspicuous, and there are more people who will spend money nearby. However, the rent of a good facade in a lot will be high, and the investment in the early stage of opening a store will be relatively large. According to your own ability.

This question? If you don't rent a facade room, you should not be qualified to go to the takeaway platform. The combination of physical store management and takeaway mainly depends on what category you are doing.

Cooking is still recommended to rent a facade. Choose a stall with a large flow of people to play the role of online drainage. Now the take-away platform is very high, and your net profit is not high. Personally, I think online drainage is popular and can keep the store balance. As a profit point, it is relatively safe and practical to go to the store.

Watch the video, brother.