Recently, with the soaring popularity of two films, Du Lala's Promotion and Love, Xu recently signed a contract to endorse Besunyen's slimming tea products. The author found that both the users of Besunyen slimming tea and the potential consumers who are concerned about slimming tea products have a positive attitude towards the cooperation between them. The main reasons are as follows: (Click on the picture to look down) Besunyen, as a well-known brand of "therapeutic tea" in China, is the inheritor and promoter of TCM health preservation theory. Through the scientific formula of Chinese herbal medicine and green tea, the effect of losing weight and fat is achieved, and at the same time, it can warm up and really realize healthy weight loss. In retrospect, Xu is not only recognized as a talented woman in the entertainment circle, but also her healthy and fresh image and slim figure have made her loved and praised by many audiences. It can be said that Xu and Besunyen are very compatible in the matching degree of product image and personal image. Secondly, after promotion, Xu's image has become a representative of white-collar women, and one of Besunyen's main target groups includes white-collar workers working in office buildings. If Xu can become the spokesperson of Besunyen, the advantages of the two will be organically connected. Xu's white-collar image is deeply rooted in the hearts of the people, and Besunyen's concept of healthy weight loss is subtly implanted into the consciousness of white-collar women, which has a very good promotion effect on further expanding the market.