Wechat applet knowledge payment (how to use knowledge payment applet) 1. How to use the knowledge payment applet?

(1) Basic course management functions such as graphic, audio, video and live broadcast, advanced functions such as trial viewing, subscription, membership and forum, and marketing functions such as points, coupons, reasonable sharing, sign-in, seconds kill and distribution.

It should be noted that due to the limitations of the iOS system, virtual payment cannot be directly completed in the applet, and the Android system is not affected. However, under the background that Apple's domestic share has fallen below 10%, the impact is almost negligible. (2) The development process and low-cost program development methods are mainly divided into independent development and third-party platform, and the development cost may be ten times different. Generally speaking, independent development is suitable for large companies with technical teams and sufficient funds, while paying attention to data security.

The third-party applet platform is suitable for small and medium-sized businesses with limited budget and no technical ability. Knowledge payment and small programs are both the outlets of the Internet, and the combination of the two can obviously generate huge energy.

It is estimated that the scale of knowledge payment industry will reach 300 billion in 20 19, and for small and medium-sized businesses, a small program is obviously indispensable if they want to seize the high ground in the rapidly developing industry.

2. How to charge for WeChat applet?

There are three main ways to develop a mall applet at present. Let's list the approximate cost of each method:

1. Set up a technical team to develop it by itself. The required personnel include product manager, framework engineer, JAVA, PHP, front-end, back-end and test engineer. The development cycle is 1-2 months. Personnel cost10-200,000 yuan, excluding post-maintenance costs. (Not recommended)

2, buy other people's small program source code, configure the server yourself, and then find technicians to maintain it full-time. The source code cost is generally 10000-30000, the server costs at least 3000 a year, and the maintenance cost is over 6000 a month. (Not recommended)

3. Use third-party applets and purchase accounts of third-party applets. The total cost varies from 2000 to several thousand yuan according to your own needs. You don't have to worry about technical maintenance or building a server. You can use it. You can also design a store and bind the official WeChat account according to your own construction needs. (recommended)

3. What is the charging standard of WeChat applet?

What is the charging standard of WeChat applet? You can first look at the cost involved in making a WeChat applet.

I. Fixed expenses

① Certification fee: 300 yuan/year.

② Server fees: cloud development (the applet has its own cloud development function), cloud host (choose the configuration according to your actual situation, and the minimum configuration reference price is probably in 500 yuan/year), domain name and certificate (the applet must be installed with certificate, free and paid, depending on your actual situation).

(3) Rent server fees, database maintenance fees, etc.

Minimum fixed fee: 300 yuan (certification fee) +500 yuan (minimum server configuration) +50 yuan (domain name fee) =850 yuan/year.

Second, the development cost.

It is difficult to have a unified standard for the development cost of WeChat applets, which mainly depends on customer needs, functional requirements and page design. The development of general WeChat applets goes through the following stages.

① demand adjustment

② Strategic orientation

③ Interactive design

④ Creative design

⑤ Front-end development

⑥ Technical development

⑦ Test modification

8 Online operation.

Each stage needs to be staffed to undertake the corresponding work. A product generally needs four employees.

① Product manager: mainly responsible for demand adjustment and strategic positioning, including a series of work such as product use process and logical relationship.

②UI designer: mainly responsible for interactive design and creative design. , make the product more beautiful, enhance the user experience, and cooperate with programmers to cut the picture.

③ Programmer: Mainly responsible for specific development work, generally client development and server development.

④ Testers: mainly responsible for product testing. You can only go online after passing the test.

Development cost: according to the staffing, there should be at least 4-5 people, and the salary is about 8000- 1w/ month. Prices in first-tier cities are higher, and wages are about 4w-5w.

People above may think the cost is higher. In fact, many times, we don't need to customize and develop ourselves. Now the third-party customized development platform has become an ideal choice for many enterprises and businesses. There are four development modes in the market, namely:

① Enterprise Edition applet

Enterprise applet 1999 yuan/year, mainly showing the advantages, products, services and cooperative customers of the enterprise;

② Mall Edition applet

The mall version of applet development requires higher functions and page design, and the relative cost is also relatively high, which depends on your demand for mall functions. The minimum cost of the mall version of the applet 1999 yuan/year, buy one year and get one year. It mainly displays products and brands, online purchase, offline reservation, big data statistical analysis, WeChat marketing, membership card and points management functions.

③ Customize and develop small programs.

Customize the development version of the applet, because the process of typesetting and functional requirements is relatively complicated, mainly tailored for you according to your industry needs.

(4) Big customers customize the development applet.

The customized development applet for large customers mainly aims at the four major problems of "efficiency, brand, marketing and data" encountered by enterprises in the development process, carries out positioning analysis, user experience design and functional architecture planning, and finally provides tailor-made applet solutions. The cost of this development is higher.

The above is a concrete analysis of the charging standard of WeChat applet. You can make a decision according to your actual situation!

4. How to charge for developing WeChat applets?

There are two expenses for applet development, one is fixed expenses, and the other is development expenses.

I. Fixed expenses

1, WeChat authentication fee

If you want to develop a personal applet, you can apply through your personal number, and there is no authentication fee. However, if it is an enterprise, it is recommended not to apply with a personal number, there will be many restrictions. For example, the WeChat payment function can't be done by e-commerce applets.

If you apply in the form of an enterprise and want to use the WeChat payment function in the future, you must authenticate here. If you have an official WeChat account and have already been authenticated, you don't need to repeat authentication. Certification fee 300 yuan/year.

2. Server fees

Applets, like websites, need a server to run normally. The server is like a house, which contains all the data of the applet. At present, the cost of the server mainly includes the following items:

① Cloud host

You can rent or buy the self-built servers of Alibaba Cloud and Tencent Cloud, and you can buy as many as you need. The lowest price is generally in 500 yuan/year.

② Certificate

Applets must use the protocol, which requires the purchase of ssl certificates. At present, most institutions provide SSL certificates for one year free of charge. You can use it for free in the early stage and pay after one year. SSL certificate costs about 3000 yuan/year.

Second, the development cost.

1, development mode

The development mode of applet includes customization applet development and template applet development.

① Customized applet development

Customization development takes a long time, usually in 1-3 months. According to the needs of enterprises and businesses, personalized development is needed. Each page and each function need to be developed separately, which is difficult and takes a long time, so the price will be a little more expensive, ranging from tens of thousands to hundreds of thousands.

② template applet development

At present, this kind of template development is very common. Template development is to directly apply the industry template, and then replace the pictures and content on the basis of the industry template. Development is difficult and takes a short time, so the price will be a little cheaper, about 1000 yuan-10000 yuan.

2. Function

Function is one of the important factors that affect the development price of small programs. Take an e-commerce applet as an example, the functions to be realized are: registration, login, payment, sharing, logistics and so on. The more functions, the higher the cost, so the specific cost can only be determined after determining what functions you need.

5. Is there a charge for WeChat applet?

Method:

1. First, select the applet template to create.

2. Fine-tune and modify the picture, and review and publish it after saving.

3. Click "Register applet".

4. The original direct registration applet is to submit the 300 yuan certification fee.