The key is people.
Shenzhen Aijiaer is a typical and representative private enterprise in China's water purification industry. Located in the Pearl River Delta, it has a very superior location and supporting advantages in the surrounding industries of water purification. In the past ten years since the establishment of the enterprise, Ai Jiaer has achieved a gorgeous transformation from the initial stage to the development stage, successfully promoted to the first group army of the water purification industry, and created the "Shenzhen speed" for the rapid growth of the industry.
After nearly ten years of tempering, Aijia has grown from a toddler to a young man, and the role of human beings cannot be ignored. It took five years from the talent shortage in the initial stage of entrepreneurship to the accumulation of human resources in the transition stage and the rapid growth of human resources in the development stage. Since its establishment in 2002, Ai Jia has found a suitable development path after a long period of exploration and thinking.
Ai Jiaer is good at guiding and educating talents, establishing a positive spiritual team, enhancing cohesion, and exerting1+1> The utility of 2. In the talent accumulation stage in the transition period of enterprise promotion, we should divide the rights and responsibilities and functions of new employees, give employees great trust and confidence guarantee, let a firm belief bind the whole team together, give full play to people's subjective initiative, and bring the enterprise into the fast lane of development under the extremely difficult internal and external environment in the early days of enterprise establishment. In addition to product training, monthly production and operation analysis meeting and production technology communication meeting are held regularly every month. The irregular "marketing training meeting", "fault finding meeting" and "marketing method meeting" of the marketing center have played a positive role in promoting the business performance and team building of the enterprise.
Communication, communication, or communication!
Ai Jiaer's achievements today can not be separated from strong execution, which benefits from the mature communication mechanism within the enterprise. In Ai Jia, as long as it is an important matter related to the development of enterprises, collective discussion will be adopted before making a decision, and the most crucial point is to let the people who really implement this decision in the future directly participate in the discussion. Zhu Yifu thinks, "You can't make your own decisions and then let the following people carry them out. If the person subjected to execution does not understand this decision, then he will definitely give a discount when implementing it. "
Take the decision of colorful stainless steel series and glass fiber reinforced plastic products being made in kitchen water purification as an example. In the discussion and research process of two months before and after, consumers, sales executives and provincial managers all participated. Fully listened to their opinions on product price, packaging, color and so on. The reason for this is that people who promote this product can really accept it first. There is a simple reason. They don't like their own products, and the promotion effect can be imagined.
Zhu Yifu said: "Ai Jia emphasized three unifications: first, the unity of understanding means that everyone should understand what is going on; The second is to achieve ideological unity, that is, everyone can agree with this matter; The third is the unity of action. " In practical work, "three unifications" is not easy to achieve, and it is almost inevitable to pay a lot of communication costs. But Zhu Yifu believes that such a cost is definitely worth it. In his view, no matter how high the communication cost at this stage is, it will be much lower than the cost of mistakes in the implementation stage.
Be an enterprise trusted by consumers.
For the future, Zhu Yifu does not hide his ambition: "We want to be an international enterprise. In the past ten years, we have focused on water purification products. In the next decade, we will realize the leap-forward development of enterprises through strategic upgrading and asset restructuring. "
"In the process of rapid expansion, enterprises often ignore the essence of business, which is to create value for consumers. As a household water purification enterprise, we must care for our consumers. " Zhu Yifu believes that in order to realize the consumer-centered business model, Ai Jia has continued the spirit pursued from the beginning of its business. "Always maintain enterprise characteristics and improve the quality of drinking water" will never change.
"Three-point products and seven-point services, all of which seem to be uncompromising practices in the water purification industry, and the difficulty is still there." Zhu Yifu said, in addition to what we call brand power and marketing power, how to improve service power? How to deeply integrate the connotation of water purification products and services into every consumer's mind, impact their brand emotions, shake their consumption habits and healthy drinking water concepts, and promote the popularization of products and the healthy development of the industry through services? These are all questions that we need to think about. Technology is the housekeeping skill and survival foundation of service, and management is the sublimation and development trend of service. The integration of technology and management in the service system will make the terminal water purification industry glow with vitality.
Aijiaer water purifier makes 5,000 teachers and students drink healthy and worry-free.
A few days ago, the "Kindergarten Water Purification Project" initiated by Aijiaer Headquarters has come to an end. It is reported that this is the first batch of 15 safe drinking water project for kindergartens jointly organized by Aijiaer Water Purifier Headquarters and xingning city Water Purification Department. According to the staff of Ai Jia Headquarters, the kindergarten direct drinking water project has benefited nearly 5,000 children and faculty. With the installation and operation of the last batch of units, thousands of children will witness the healthy drinking water in Ai Jia and will no longer be harmed by unclean drinking water.
It is understood that according to the planning arrangement, Aijiaer water purifier will carry out extensive lectures on healthy drinking water in primary and secondary schools, social welfare institutions and communities, so that people at different levels can better enjoy Aijiaer's activated direct drinking water. At the same time, Aijiale water purifier will also let the general public publicize how to drink water to stay healthy through a series of publicity methods such as lectures or posters. This month-long direct drinking water peace of mind project in kindergarten has made more children understand a simple and profound truth: scientific drinking water is very important, unscientific drinking water will endanger health, unsafe drinking water will be the root cause of illness, and drinking safe and healthy water will benefit them for life.
The reporter learned from the headquarters of Aijiaer that in order to care for the healthy growth of children and let more children drink healthy and safe pure water, Aijiaer has not solved the drinking water problem for the school for the first time. In this regard, Aijiaer Water Purification Headquarters reminds parents that caring for children to drink healthy pure water will be the top priority of children's health. Experts pointed out that unhealthy water has a great influence on the healthy growth of children's bones, and long-term drinking of unqualified drinking water will endanger children's health.
"Since the installation of the Aijiaer activated direct drinking machine, children prefer to drink water after playing and activities. Aijiaer's activation of the direct drinking machine can play a positive role in guiding children to drink healthy and safe water. " Ms. Lin Xiaoshu, director of Dongcheng District Central Kindergarten, said.
Teachers impart knowledge of healthy drinking water through children's drinking process; By using the direct drinking machine to drink water, children can communicate with each other, causing parents and society to pay attention to the concept of children's healthy drinking water. It is reported that the direct drinking machine in Ai Jia adopts nano-ultrafiltration membrane, the filtration accuracy is 0.0 1 micron, and the water quality is completely superior to the national standard of Sanitary Quality of Drinking Water, which can completely prevent the secondary pollution of barreled purified water, is more economical and practical, and retains minerals and trace elements needed by human body. At the same time, post-activated carbon is added to effectively improve water quality.
Ai Jia is not only an advocate of drinking water revolution, but also a brand-new standard of safe drinking water for thousands of families. Ai Jia is committed to providing fashionable, scientific and safe water purification products for millions of families in China, and makes unremitting efforts to protect the physique of users in China and create a high-quality life. Recently, in order to meet the demand of domestic and foreign markets, Ai Jia developed and produced a direct drinking machine with the functions of filtration, purification, heating and refrigeration. Aijiaer pipeline direct drinking machine adopts the core of imported filter element water purification technology to filter out bacterial impurities, and adopts ozone sterilization technology to make the water safer and fresher, adding a barrier.
As we all know, water is the source of life and the foundation of health. You and I both know that the ancients even said, "Medicine is better than food, and food is better than water." Li Shizhen, MD, put water in the first place in the first chapter of Compendium of Materia Medica, and called it "the king of all medicines", which shows the importance of water to human physiology and life. Drink Aijiaer health activating water and enjoy a healthy life every day.