1, health becomes the mainstream: with the continuous improvement of people's living standards and the enhancement of healthy consumption concept, people's pursuit of product quality is getting higher and higher, and natural and healthy drinks are more popular with consumers. This will be a brand-new change for the milk tea market.
2. Combination of innovation and new media marketing: In the context of the Internet and new media era, the network celebrity economy is increasingly developed, so we should make good use of new media marketing methods to promote our own brands. At the same time, the "low threshold" homogenization of milk tea industry is serious, and there are many "miscellaneous" brands, so product innovation is particularly important. If milk tea brands want to stand out in the market, they must have their own unique characteristics and charm.
3. Develop into diversified channels: The market of milk tea drinks has a fast iteration speed, and a single healthy milk tea drink can no longer meet the needs of consumers. Diversified and compound business model is still the mainstream of the future development of milk tea industry.
4. Sustainable development of new milk tea: Among them, new milk tea will become the market leader, promote the traditional culture of China, and push new milk tea to the international market. The new milk tea not only has a brand-new change in raw materials, but also has a more specialized production technology, which makes the product more stable in terms of cup-out speed, product form and beverage taste.