A few days ago, the reporter learned at the Wahaha 20 10 new product launch conference that the company has a variety of healthy drinks coming soon, especially Wahaha blueberry iced black tea, which is favored by participating dealers. At the meeting, the relevant person in charge of Wahaha said that the internationally popular precious and luxurious blueberry juice was specially added to the iced black tea, which not only made the iced black tea more delicious and refreshing, but also had high nutritional value and health care effect, and the product has been fully listed. From this point of view, the war in the beverage market this summer has been unveiled in advance.
Blueberry iced tea, the dealer is very optimistic.
The reporter found on the Internet that blueberries are called "super fruits". Anthocyanin in blueberry has a strong antioxidant function, which can delay aging and memory decline and prevent the occurrence of heart disease. SOD in blueberry can improve vision and eliminate eye fatigue. Eating blueberries or drinking drinks containing blueberry juice can also help prevent some cancers.
It is understood that many dealers present showed great interest when they heard that anti-oxidation can keep people young and energetic forever, although they don't know what the concept is. A dealer told reporters that iced black tea was one of the best-selling drinks last summer. Wahaha launched a new blueberry iced tea this year, which is very good in taste, packaging and concept. According to his prediction, this is likely to become a new fashion trend, so he ordered a lot of goods at one go.
Blueberry iced tea, consumers are looking forward to it.
The success of a brand-new iced black tea product depends on the recognition of consumers. With this question, the reporter interviewed several consumers who are randomly purchasing drinks in the supermarket. Ms. Wu is very familiar with blueberries and the efficacy of blueberries introduced by reporters. I heard that Wahaha blueberry iced tea was on the market, and she was particularly looking forward to it. "Blueberries are good things, and I like iced black tea very much. The combination of the two should be perfect! " Ms. Wu said.
The reporter made a simple survey on the Internet, and found that more than 80% of consumers were very much looking forward to it after listening to the introduction of this product, and wanted to try it immediately. It seems that Wahaha's idea of using blueberries as raw materials for new tea drinks has been recognized by consumers.
Blueberry iced tea may become a new trend.
Looking back on 2009, Wahaha achieved a double harvest of sales benefits: the annual operating income has exceeded 40 billion yuan, making it the first enterprise in Zhejiang to break through10 billion yuan in profits and taxes, and one of the best enterprises in Zhejiang Province. At the same time, in the past 22 years, Wahaha has grown at an average annual rate of over 70%, with an accumulated operating income of 654.38+09 billion yuan and an annual output of over 654.38+00 million tons of beverages. According to the standard bottle, Wahaha sells 38,000 bottles of drinks every minute. It is such an excellent enterprise that many people want to ask for advice, but Zong Houqing, chairman of Wahaha Group, is "stingy" with only one sentence: "Concentrate on the main business, run in small steps and innovate constantly."
In the reporter's opinion, continuous innovation has contributed to the rapid development of Wahaha in the past 22 years. The reporter saw in the online news that Zong Houqing, chairman of Wahaha, who was recently rated as the richest man in China, obviously wanted to expand his health industry. Green products in the healthy industrial chain, such as Nutrition Express, Coolpad, HELLO-C and highland barley porridge, are casting a gourmet kingdom in China and even the world for Wahaha. The blueberry iced tea launched this time, no matter from the reflection of dealers or consumers, has begun to look like a star, or will become a new popular trend of drinks this year.