Golden Wansheng Wine (hereinafter referred to as "Golden Wine") is a fine product of "Golden Wine" brewed by using high-quality base wine, following the ancient prescription of traditional Chinese medicine for more than 400 years, and selecting old tortoise shell, antler, medlar, Eucommia ulmoides and honey. The 35-degree "Golden Wine" is amber in color, full of fragrance and endless aftertaste. On February 23, 2008, national tasters Shen, Li, Li and Yang Ming visited Wuliangye Group Health Wine Company. After tasting the "Golden Wine", four liquor masters gave high praise to it: five kinds of grain, six kinds of traditional Chinese medicines, brewed by ancient methods, covered with incense, soft in mouth, and nourishing to drink.
Product background of golden wine
On the afternoon of June 5438+1October 65438+August, 2008, Wuliangye Group, the "king of China wine industry", held a signing ceremony with Shanghai Giant Investment Co., Ltd., a leading domestic health food enterprise. The two sides decided to make full use of their respective advantages in brand, technology, capital and marketing network to jointly build a leading brand in the health wine industry. Both sides attach great importance to this strategic cooperation. Shi Yuzhu, Chairman of Shanghai Giant Investment Company, and Wang, Chairman of Wuliangye Group attended the signing ceremony. Tan Fei, general manager of Wuliangye Health Wine Company, and Chen Cheng, executive deputy general manager of Giant Investment Company, respectively signed the cooperation agreement on behalf of both parties.
In 2007, the brand value of Wuliangye exceeded 40 billion yuan, and its sales revenue reached more than 25 billion yuan. Its health wine company was established in 200 1 to meet the diversified demand of liquor consumption in the market, specializing in the research and development and marketing of a series of health wines. At present, it has GMP health wine production line, leading in health factor extraction and fermentation brewing technology, and has established a leading position in the industry. In 2007, the market scale of health wine companies has been among the best in the domestic health wine market, with high industry influence. Shanghai Giant Investment Company is the largest health food enterprise and online game company in China. The health foods such as melatonin and gold partner introduced by the company are well-known brands in China. At present, the annual sales revenue exceeds 2 1 100 million yuan, and there are more than 150 sales branches and 290,000 sales points in China. The sales network is very sound. After ten months of negotiations and mutual visits, the two sides finally reached an agreement on technical scheme, capital investment, intangible intellectual property ownership, market development and promotion ideas.
At present, the total sales volume of health wine industry is growing at an average annual rate of 30%. In 200 1 year, the total sales in China was only 800 million yuan. By 2005, the industry will reach 4.5 billion yuan, and this year it will reach 6-7 billion yuan. It is estimated that the sales mark of10 billion yuan will be exceeded in 2008. Judging from the consumption of health wine, the consumption of health wine accounts for 2% of the total consumption of alcohol in the world, while in China, which has always paid attention to health care, the proportion is less than 0.5%. From the analysis of market capacity and market growth, China health wine market has great growth space. By 20 10, the market capacity of health wine will reach more than1300 million yuan. At present, the health wine market in China is still in the Warring States period, which is a realistic portrayal of the health wine market.
The combination of Wuliangye and "Shanghai Giant" will surely bring a new leap to the health wine industry.