Undoubtedly, Lipton has successfully cultivated the domestic teabag market and gained numerous loyal users since he entered China for 30 years. However, the former king of teabags gradually slowed down, failed to keep up with the new consumption trend and launched differentiated and creative products for users. Under the impact of the rise of new tea and coffee products, Lipton gradually lost its former advantages, and its market share was gradually eroded by local enterprises, which made people sad.
With the rise of local teabags, brands such as Chaxiaokai are favored by the market.
The tea culture in China is extensive and profound, with a history of thousands of years. In recent years, the local teabag market has risen. The teabag brands represented by Richard, Chaxiaokong and Chaxiaohu have dug deep into the pain points of users, and have been constantly studying in taste, packaging and technology to present better products for users and win the favor of consumers. At this point, the domestic teabag market officially entered the post-Lipton era.
In the post-Lipton era, the new brand of Dark Horse Tea was opened by strength.
In the post-Lipton era, teabags have a huge market space in China, and brands such as Richard, Chaxiaokong and Chaxiaohu are constantly making efforts to share a piece of the market, which will inevitably bring great challenges to the latecomers. 202 1, Tea Xiao Kai entered the young life of deus ex, a tea track, with a strong team that knows both users and technology, unique product packaging, strong R&D strength and "online and offline integration" marketing model.
On the product level, the R&D team of Chaxiaokai traveled all over the core producing areas at home and abroad, collected 1000 kinds of tea raw materials, traced back to more than 5,000 kinds of materials such as fruits, flowers, grains, herbs and sugars, and dismantled the techniques of scenting, pickling, seasoning, withering, drying, sterilization and sectional baking, which provided a theory for the research and development of the flavor of Chaxiaokai.
At the marketing level, the unique popular terms such as "grapefruit and jasmine", "jujube off the list", "ginger is not enough" and "Job's tears" are used in the packaging of Xiaokai tea, which brings interesting first impressions to consumers. In its private position, a series of workplace and life stories are constantly introduced, which enter the hearts of consumers and subtly implant the "small thing" of drinking tea. A new tea lover once told us about Xiao Kai: "When I first saw the homophonic label of Xiao Kai packaging in the online shop, I couldn't help smiling. I feel like I'm talking about my life. I have everything I want. I tasted two flavors out of the psychology of trying, and found that the fragrance and taste of tea are very mellow, which shows that I have made great efforts in product development. Sure enough, young people know young people best. "
Tea is small, and we are committed to creating a new brand of China tea that young people love.
Tea Xiao Kai was born on 202 1, 10 and 15. Although it has not been established for a long time, relying on mature supply chain, channels, R&D and innovation ability, it has launched three series of tea bags for consumers: fruit tea, herbal tea and health tea. It is reported that herbal tea, freeze-dried tea and original leaf tea will be launched in the future. Since its existing products went on the market, it has occupied a place in the circle of young people with its unique design, novel products and imaginative stories.
In Tea Xiao Kai, we see many elements, such as youth, individuality, diversity, vitality, fun, openness and so on. Let every consumer understand the "tea+"culture advocated by him-dare to explore and innovate, and extend infinite possibilities from a cup of tea. Through the taste, we can fully feel that the future of tea Xiao Kai is far more than just tea, but the matter of drinking tea and this culture will be substituted into people's lives and detonated in China.
Why is Xiao Kai Tea so excellent?
Tea Xiao Kai can stand out among many teabag brands and naturally has its own way of success. First of all, Chaxiaokai has established a good brand impression among young people with the brand slogan of "When a small tea is opened, it will be full of vitality" and the brand attitude of "Happy, open and full of vitality". As early as when the brand gene was established, Tea Xiaokai shared the same frequency with young people's values.
Secondly, Xiao Kai tea pays attention to product quality. Since its establishment, Tea Xiao Kai team has visited Fujian, Taiwan, Yunnan, Guizhou and other high-quality tea producing areas, selected every leaf tea with almost strict selection criteria, adopted seasonal flowers and fruits, and insisted on direct delivery of raw materials from core producing areas, presenting the best taste for consumers.
Not only is he well versed in the psychology of young users, Tea Xiao Kai also has an experienced tea research team who is well versed in tea, and has the core technology of professional tea development and fine processing. He can combine consumers' tastes and habits, design different forms of tea and new tastes of tea Xiao Kai, so as to meet consumers' diversified tea needs.
Finally, Cha Xiaokai has an industry-leading automated production line and a clean workshop that far exceeds industry standards, and strives to bring consumers a safe and high-quality product experience. For example, the inner packaging material is sterilized by bacteria-dissolving ozone to ensure that each tea bag is clean and hygienic; Through strict tea screening methods, unqualified raw materials are eliminated to ensure that the tea soup is clearer and richer in taste; Fine tea detection technology, automatic elimination of tea bags with excessive metal. To ensure excellent product quality. ...
Tea bags are surging in rivers and lakes, and the future of tea can be expected.
Facing the diversified tea demand of consumers, major brands compete with each other, and teabags are surging in the rivers and lakes. From the beginning of brand germination, tea has spread all over the world, selecting materials, developing tastes and innovating designs. This sincere attitude towards making tea is bringing new China tea with culture, depth, value and taste to young people.