It's a red flag. From 20 18 to 1.8, in the solemn Great Hall of the People, the Red Flag opened the road of brand remodeling and upgrading. In just two years, after integrating a series of top IP resources in China, Hongqi brand has turned into a more grounded "luxury brand", and successively released Hongqi H5, Hongqi HS5, Hongqi HS7 and other products, and achieved huge sales. On the day of listing, Hongqi H9 received 498 orders, and the current cumulative order reached 4,500.
Since the beginning of this year, with the overall decline of the domestic automobile market, Hongqi brand has achieved contrarian growth. In July, sales exceeded 1.75 million units, up 99% year-on-year. From June to July, the cumulative sales volume exceeded 87,500 vehicles, a year-on-year increase of 65,438+008%.
Behind the car market counterattack, "the scenery here is unique" is the ultimate pursuit of Hongqi brand for technological innovation and quality upgrading. On August 25th, Hongqi brand held a series of theme activities such as the New Hongqi Innovation and Technology Open Day and the New Hongqi Quality Day. Automobile media and industry experts from all over the country gathered together, walked into the new factory of Hongqi, visited the birthplace of Hongqi H9, * * * learned about scientific and technological innovation, fully felt the ingenious manufacturing and innovative scientific and technological development achievements of Hongqi brand, felt the upward power of national brands and witnessed the rebirth of Hongqi brand.
Red Flag Interprets China's "Craftsman" Spirit
Undoubtedly, in the automobile industry, car buyers may know the brand because of cultural cognition, but it must be their profound technical background and product personality that leads to consumption from cognition to recognition. Especially for luxury brands, 100% perfect technology is an indispensable product attitude.
Technology is always a tough battle for independent brands, and there is no shortcut. Just relying on a lot of manpower and material resources, a set of figures can spy out a thing or two about Hongqi Technology. As early as 20 12, faw began to build an R&D institute, and now it has developed into a research and development team of more than 2,600 people, covering 54 departments such as styling design institute, new energy development institute, intelligent network development institute and materials and lightweight research institute. State key laboratories 1 each, 2 industry key laboratories, and academician workstations 1 each. They become the basis for the new red flag to shine on the stage and under the spotlight.
Hongqi FME platform is a masterpiece that Hongqi strictly practices the spirit of "craftsman" in China and devotes itself to technology research and development. The main technical characteristics of the platform can be summarized as "four highs and one big", that is, high energy, high intelligence, high safety, high comfort and high power.
The FME platform can provide long-life power batteries with energy ranging from 85kWh to 120kWh, cruising range of 700km and service life of 10 years or 300,000km. And through the intelligent chassis system independently developed, it has advanced redundant braking, redundant steering, air spring and intelligent damping system, which fully supports automatic driving and greatly improves driving comfort. The pure electric SUV model E-HS9 based on FME platform will be released as early as 202 1.
Since we talk about technology, we have to mention the leading engine technology of Hongqi brand. Its code names are CA4GC20TD, CA6GV30TD, CA 12GV60, and it is the domestic leading engine independently innovated by China FAW.
CA4GC20TD is a new generation powertrain product of FAW, which has completely independent intellectual property rights. The engine adopts 10 core technologies such as high compression ratio and Miller cycle combustion, and its thermal efficiency reaches the top level of 39% of turbocharged direct injection engine. It is the first mass-produced Miller cycle supercharged direct injection engine in China.
Another CA6GV30TD self-developed V-type 6-cylinder engine, with a displacement of 3.0L, is the only mass-produced engine in China, which mainly matches the high-end flagship models of Hongqi such as HS7 and Hongqi H9 listed this year. Eight core technological innovations such as pressurization, water cooling and exhaust are adopted. The overall level of the engine is equivalent to that of Audi Q7 engine, and it is in an absolute leading position in China. In 20 19, it won the top ten engines of China Heart.
The last CA 12GV60 engine is the only V-type 12-cylinder engine in China, with a displacement of 6.0L, which is independently developed. It adopts six core technologies, such as joint control of main and auxiliary ECU, independent and efficient combustion system, three-layer silent chain and all-aluminum engine, and has the characteristics of high power, high reliability and high safety. This engine is the "first power" of Hongqi brand, and it is also the business card for China automobile industry to show "Made in China" to the world.
Lean production? Another trump card of the red flag
In order to make technology "land", leading and innovative factories are naturally indispensable. Lean production advocated by Hongqi is an advanced management concept, which not only improves system stability and production efficiency, but also improves product quality. Under the guidance of lean production principle, the most advanced, intelligent and greenest new Hongqi H factory in China was born.
In the stamping workshop, Hongqi New Factory adopts the "dry+wet" double stamping plate cleaning mode to realize any combination of various plate cleaning methods. The stronger ability to clean dirty spots makes the surface of punching sheet cleaner and greatly improves the surface quality of stamping parts. The welding workshop is the first welding workshop with high flexibility, high digitalization and high greening in Hongqi, and it is also the most advanced intelligent and digital welding workshop in China. Solder joint automation rate 100%, gluing automation rate 97%. The strength of laser welding technology is increased by 10% compared with that of ordinary spot welding, and the torsional stiffness of the body frame is greatly improved by welding point encryption, which really casts a pair of safety protection covers for drivers and passengers.
In addition, in the painting workshop, the new Hongqi factory adopted the most advanced multi-color painting technology. The application of two-color and multi-color personalized painting has become one of the important means to enhance the charm of vehicle products in the world. The traditional process of "shielding-spraying-unmasking" will be replaced by efficient and accurate automatic spraying technology without shielding. It is understood that the development of bare spraying technology can be divided into three stages: horizontal spraying, body decoration spraying and overall bare spraying. At present, most automobile factories are in the first stage of bare spraying, while FAW Group has developed to the second stage, which is at the international leading level. According to the staff, the advantage of multi-color painting is that besides personalized spraying, it also plays a great role in saving raw materials, reducing investment and reducing pollution. In the assembly workshop, chassis is automatically assembled and tightened, tires are automatically tightened and assembled, and windshield is automatically glued and assembled. The intelligent tightening system ensures the accuracy of production.
In the assembly workshop, the chassis is automatically assembled and tightened, the tires are automatically tightened and assembled, and the windshield is automatically glued and assembled. The intelligent tightening system ensures the ultimate precision of production.
In addition, in the new Hongqi factory, digital production is also an important link in building a digital automobile ecosystem. H assembly workshop of Hongqi Factory became the first "unmanned distribution" workshop in China. In large factories, the busiest "porter" is the AGV navigation car. There are nearly 200 AGV navigation vehicles of various models in H assembly workshop of Hongqi Factory, which walk along 33 gray magnetic strips on the ground according to the programmed trajectory, and the vehicles are equipped with various accessories of the red flag vehicle.
In the stamping workshop, the internationally pioneered double-wing die changing improves the die changing efficiency by more than 40%, and the internationally pioneered fully automatic crown block can realize the full automation of the die changing process, and the die changing efficiency is improved by 20%. Identification of stamping products
Through the digital management and intelligent analysis of the whole production process, the accurate traceability of stamping parts can be realized.
All along, the design goal of Hongqi Factory is to build the ultimate quality of Hongqi brand. Hongqi Digital Factory has realized three closed loops: digital process closed loop, digital quality closed loop and digital logistics closed loop, which can open up the data flow between systems, form an efficient digital network, and realize efficient, controllable and transparent production process.
New technology shows the frontier scientific and technological strength of Hongqi
With a sophisticated factory, all the research and development work of Hongqi can land in the fastest time.
The technical reserves accumulated by Red Flag can be more than the new platform and new power mentioned above.
In fact, under the blessing of the new FME platform, Hongqi has developed a brand-new intelligent electronic and electrical technology platform architecture, FEEA? 2.0, while maintaining the technical advantages of FME platform, this architecture can also meet the L3 level requirements of autonomous driving, and can be extended to some L4 levels. It also supports the OTA upgrade of the whole vehicle, with a bandwidth of 100 megabytes. In the intelligent driving control section, FEEA? 2.0 can support up to 7 scenarios, and its functions mainly include: pre-collision warning (FCW), intersection collision warning (FCTA), blind zone warning (BSD), lane change assistance (LCDA), emergency braking of the preceding vehicle (similar to FCW), speed limit warning (TSR), green wave speed guidance, etc.
FEEA？ 2.0 will be widely used in new energy and traditional energy platform models under Hongqi. When it comes to new energy, Hongqi brand has a layout in three technical routes: xHEV, EV and FCV. Especially in the research and development of fuel cells rarely touched by many independent brands, Hongqi Automobile can realize the 100kW fuel cell engine with comprehensive performance reaching the international advanced level.
Hydrogen fuel engine adopts the latest generation of high-temperature metal bipolar plate stack technology, with strong power output; The system adopts ultra-high speed and high efficiency air compressor technology, which has fast response speed; Integrated ultra-quiet hydrogen supply and return assembly, combined with NVH improvement measures of the whole machine, can provide a highly comfortable customer experience; At the same time, it has strong environmental adaptability, and can start quickly and work normally in the low temperature environment of MINUS 30 degrees. The product is planned to be carried with Red Flag products for demonstration operation during the 2022 Beijing Winter Olympics.
In addition, Hongqi is constantly promoting the application of new materials. At present, the application of new material technology of Hongqi Automobile is mainly reflected in the lightweight technology of the whole vehicle. In order to better realize the lightweight effect of the whole vehicle and achieve excellent product performance in many aspects such as power and economy.
Among them, the composite trunk lid is made of UP-GF material, which realizes 25%-30% lightweight. The composite spiral spring is made of basalt fiber precursor for the first time, and its weight is reduced by 49%. The carbon fiber body reinforcement plate is a self-initiated technology, which adopts HP-RTM process and reduces the weight by 50%. In addition, the low-density PP-TD05 door guard, aluminum profile control arm and aluminum alloy semi-solid die-casting bracket also achieved weight reduction effect, which provided better results for vehicle handling and economy.
The extensive use of new materials makes Hongqi pay special attention to health. To this end, Hongqi has built an intelligent management system for indoor air quality, which is the first new technology in China. It can detect and compare the air quality inside and outside the car, intelligently and automatically turn on the car purifier, and the high-efficiency nano filter element can effectively remove pollutants inside the car. It can provide users with the display of CO2 pollution concentration level in the car, remind users to ventilate in time, and remind users of the life left behind by children. The visual display of temperature and humidity inside and outside the car can be adjusted by users themselves. Intelligent surface technology can make users feel the purification process more intuitively and increase their sense of technology and experience. It is equipped with odor health care technology and health management technology to provide users with traditional Chinese medicine health care and healthy cockpit environment. It can realize the adjustment of the ecological grade in the car and display the negative oxygen ion grade.
Generally speaking, Red Flag brand is doing its best to protect the safety of our cars in any visible and invisible places.
Baixing pingche
From the red flag to the new red flag, we can see that his every step is extremely clear and firm. In the early stage of brand transformation, the new red flag broke the inherent impression of the national car through bold and avant-garde marketing, and strived to become the national car in everyone's mind. In the process of showing luxury quality, the new red flag has made full preparations. Hongqi H9 launched in July and E-HS9 launched in the second half of the year will be heavyweight high-end products in the industry and even in the world.
Under the leadership of Xu Liuping and the struggle of FAW people, Hongqi brand is full of vitality. Today's "Red Flag" has increasingly become the first choice for people with feelings in new noble, and the grand blueprint of the new red flag and new dream is approaching reality step by step.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.