1, rising trend of daily consumption
According to the national statistical yearbook data, 1997 residents' health consumption accounted for 5.9% of the total consumption expenditure. In 2007, residents' health consumption accounted for 8.7% of the total consumption expenditure. With the improvement of living standards, the proportion and total amount of beauty and fitness consumption in residents' consumption are also increasing.
2. Pay attention to health care trends
The proportion of health care consumption of 1987 is about 9.8:0.2, and in 2007 it was about 7:3. Obviously, with the continuous improvement of living standards, people's awareness of health care is getting higher and higher. Healthy consumption has developed from the stage of focusing on "treating diseases" to the stage of focusing on "preventing diseases before they occur". In the field of beauty cosmetics, people's consumption habits have changed from focusing only on external maintenance to a new realm of internal adjustment and external maintenance.
3. Trends in green medical
Green medical refers to a medical method that can cure people's diseases without harming people's health. With the continuous progress of civilization, people have realized that antibiotics not only alleviate human diseases, but also bring great harm to human health. Traditional Chinese medicine therapies with thousands of years' history, such as a bowl of soup and moxibustion with one needle and one column, are typical representatives of green medical. Green therapy with Chinese medicine as the core is being paid attention to and applied by more and more people, and has become a worldwide trend. Similarly, chemical synthetic beauty products are gradually replaced by biological beauty products. Medical care is very popular.
Health care is the inevitable trend of human survival and development in the future. The concept of passive physical therapy has been gradually eliminated, while active prevention, normal health care and true love for life have become the trend. This is also in line with the prevention concept of "treating diseases at the end" in traditional Chinese medicine. Health care has formed a new industry, which is a promising natural industry. Its development determines the rise and fall of a nation, and its market prospect is infinite!
It can be seen that moxibustion health care has a good mass base and cultural background in China and a good market development prospect, and moxibustion health care will also become an advantageous industry in health care.