The pace of time is silent, it passes by inadvertently, and our work will usher in new progress. It's time to write a detailed plan. I believe everyone is worried about writing a plan again, right The following is the porridge shop business plan I compiled for you. Welcome everyone to learn from it, I hope it will help you.
Porridge Shop Business Plan 1 1. Introduction
Store name: rain porridge
Main products: all kinds of healthy porridge (mainly ice porridge in summer, which can also be heated), some foods with porridge, and set meals made from them.
Our store provides personalized, fast and convenient service by combining storefront food delivery with storefront food delivery. Our target population is 15~40-year-old students, office workers and holiday shoppers, so we focus on health, leisure and innovation. The price will be set at a medium level.
Second, the market analysis
The competition in the catering industry is fierce and the entry threshold is low. In this way, unified standardized services and even patents cannot form a high enough threshold to limit competition. Therefore, the shaping of the store image is carried out from beginning to end. Only by forming your own unique brand can you form your own threshold from intangible factors such as culture and psychology! Our image is tentatively defined as a health care, leisure and novel ice porridge shop and black food shop based on the principle of high grade, good hygiene, complete variety and excellent service.
Although the competition in the catering industry is fierce, this type of store is quite rare. It's hot in summer, and people's appetite is not very good. They always want to eat something to relieve the heat. Ice porridge is the kind of thing that can arouse their appetite and satisfy their stomachs, which is very suitable for office workers and students. Coupled with the hot weather, I don't like to go out, so I can deliver food. After observing in Minjiang College, I found that the business of that store is particularly good in summer. Although there is no storefront yet, there is only one refrigerator, but it is sold out almost every day. I ask it to sell 200 copies a day.
Porridge has been regarded as a kind of health food since ancient times. When you can't eat anything else, drinking porridge is the best choice. Nowadays, urbanites always don't want to eat because of the pressure of work and study, or because they have no time. Drinking porridge is a very good choice at this time. Of course, in addition to pursuing novelty to attract guests, the most important thing is to keep guests tasteful and healthy.
Third, self-analysis
1, I also run a restaurant in my own home. I used to help at home every day in my spare time when my business was good, and I had good experience. Although the varieties are different, there are many similarities. Know how to input materials, hire actual employees and treat different guests.
2. surf the internet frequently and have a certain network foundation. I can make my own web page and promote it in some major consumer groups such as schools.
Fourth, store selection
Choose it near the Student Street of Cangshan Teachers College. Don't worry about horizontal competition. Once there are more and more shops in the same industry, it will have an aggregation effect, and it is easy to expand its influence and gather popularity, forming a professional street, and the business will definitely be better than doing it alone. Pay attention to the selection of the appropriate business location, which is closely related to the business content and potential customer base. All walks of life have different characteristics and consumers. Prime location is not the only choice. Some shops are located in downtown areas, and it is best to open them in relatively remote specific areas, but the catering industry is best to open them in prime locations with large traffic.
Reason: 1, there are many people shopping, and most of them are young people. Young people will be interested in my products.
There are many schools nearby, such as the old campus of Fuzhou Normal University, the middle school attached to it and Fuzhou High School. These students are also our consumer groups, and having food will make them happier. 3, the family lives here, as long as 5 minutes to go home, some daily life is very convenient, and they are more motivated to go to work. I have studied here from primary school to high school, and I am familiar with the schools here, which will enable me to enter this market better.
If a relative opens a shop here, he can help me find a shop with cheap price and good geographical location, and he can also help me at ordinary times. Although there are many restaurants in this area, this type of restaurant is the first one. I think as long as the publicity is in place, it will definitely be on the right track.
Verb (abbreviation for verb) store decoration
The first impression given to customers is very important. The store decoration style is simple and generous, with quiet colors as the mainstay, which makes people feel very timely.
I can't help wanting to go in and have a rest. Curtains or door curtains can be painted around the wall, but the style is changed from time to time to enhance the freshness of customers.
The lighting should also be appropriate, too bright or too dark, and the effect is not good. Play some comfortable music to make customers eat happily.
If you buy a large amount of rice and it is durable, you can buy more at a time to save costs and resist market price fluctuations. Other products should be kept fresh and diversified.
Seven. manpower planning
Because most of the porridge in summer can be prepared and frozen in the refrigerator in advance, and there is not much money at the beginning of the business, you can make it yourself in advance and hire two waiters. When it is stable, we will consider whether to increase manpower according to the turnover and other conditions.
Eight. Cost amount analysis
Procurement is a very important link. How to reduce the purchase cost, we should consider the purchase channels and methods. The type and quantity of purchased goods depends on the experience or data analysis of commodity sales. Scientific purchasing can control the inventory well, improve the capital turnover rate and resist the occasional large price fluctuation.
For the rent, you should pay attention to negotiate the relevant additional conditions, which can also save you a lot of money. First of all, before renting a house, you should have a clear understanding of the existing situation in the store, including decoration and equipment. Then, through consultation, ask the landlord to carry out basic renovation of the facade room before renting it, such as removing the original scrapped equipment and decoration, carrying out basic repairs on the roof, floor and wall of the store, adding or maintaining water and electricity facilities, or asking the landlord to bear the corresponding expenses and deduct them from the rent. You can also ask for an extension of rent payment through negotiation. Try to reduce the initial rent, and then pay according to the standard after the business is on the right track for a period of time to make up the difference in the previous period. As long as you sincerely and reasonably analyze the words to the landlord and actively limit the extension period, some reasonable landlords will agree, which can also reduce a lot of economic burden for the initial stage of entrepreneurship.
IX. Publicity and Advertising
1, store name signs (rain and porridge) should be eye-catching and have their own characteristics.
2. Advertising language: You can use memorable health words such as "advocating the triple diet concept of green, coarse grains and nature, starting with porridge" or "a bowl of porridge every day makes you beautiful and healthy" as advertising language.
3. Ways: distributing leaflets, school broadcasts and web pages (pay attention to school stickers).
X. Before applying for a business license to open a shop, you must apply for relevant licenses, otherwise it is unlicensed. In addition to applying for a business license, if you want the signboard hung in your shop not to be abused by others, and if you want to use it for your own use, you must also apply to the Industrial and Commercial Bureau for registration of service marks. The name of the signboard hanging in front of the store can have its own special design besides the name, text or pattern. This kind of non-commodity text and image is called service seal. It is different from the name of the company or enterprise you applied for, and their names may be different. However, whether it is the applicant company, the line number or the registered service logo, it can be entrusted to the agency.
XI。 Business strategy
1, opening promotion
When we first opened, others were unfamiliar with our store. You can give us some discounts on the basis of the current original price to improve our popularity. For guests who give comments, free tasting is provided. I think this can accumulate some regular customers for our store.
Step 2 get a membership card
When the points reach a certain amount, our store will provide a Valentine's Day porridge with our own characteristics. Besides, we have a 10% discount on consumption in our store, which can be discounted during the holiday period.
All waiters should wear clothes made in our shop, which gives people a sense of professional hygiene. Follow the principle of "customer first" to serve every guest well, so that every customer will feel that it is a happy enjoyment in our store.
Holding group buying regularly can not only increase popularity, but also increase passenger flow. For the guests near our store, we can make an appointment for home delivery. )
I think the most important thing is the taste of food. Only when it is delicious will there be repeat customers. If it doesn't taste good, eat one and run another.
This house will be closed soon.
Twelve. Investment estimation
1, initial investment
(1) The decoration cost is 5000 yuan.
(2) 3,000 yuan for background construction.
(3) Buy 20xx yuan for tables and chairs.
(4) Tableware purchase 1000 yuan.
(5) Sanitary ware 500 yuan. (6) License 500 yuan.
(8) The first batch of raw materials 1500 yuan.
* * * meter: 13500 yuan.
2. Input cost during operation
(9) The rent for the facade is 3,000 yuan/month.
(10) The salary of personnel is 4,000 yuan/month.
(1 1) Publicity fee 200 yuan/month.
(12) 300 yuan/month for water and electricity.
(12) Other unknown expenses 500 yuan/month.
Total monthly expenses =3000+4000+200+500+300=8000 yuan.
Total annual expenses =8000* 12=96000 yuan.
3. Income estimation
Summer: It is estimated that 300 copies (50 packs) will be sold every day at a price of 3-8 yuan (pack 15-30 yuan) and an estimated profit of 2 yuan/copy (pack 10 yuan).
Total monthly profit = 300 * 2 * 30+50 *10 * 30 = 33,000 yuan.
Winter: It is estimated that 200 copies (20 packs) will be sold every day at a price of 3-8 yuan (pack 15-30 yuan) and an estimated profit of 2 yuan/copy (pack 10 yuan).
Total monthly profit = 200 * 2 * 30+20 *10 * 30 =18000 yuan.
Average annual income =(33000+ 18000)*6=306000 yuan.
I believe that as long as I can manage it well, I will succeed, build my own brand and develop into a chain store.
Porridge shop business plan 21. Basic information:
1, store name: dried oyster porridge
Available funds are 50-100000 RMB.
The venue is planned to be next to the primary school/hospital/supermarket.
Store area: a store less than or equal to 60 square meters (excluding the operation room).
2. Current difficulties and plans: the store decoration is undecided, and the candidates are undecided.
Second, the market analysis of the project:
Reasons for choosing the project: catering is a cash transaction, with no bad debt risk, less investment and less loss. With an initial investment of 79,000 RMB, it is estimated that the prospect is good and the physical and mental endurance is ready. As far as the current position is concerned, there is no similar porridge shop in Fengxian, and medical care has gradually become the most concerned issue for the people in the county. It is inferred that there will be a good development prospect under the condition of good management and operation.
Basic situation of market survey: According to the preliminary survey, the income of consumers in this area is mostly around 20xx-4000 yuan, which is our target customer. Ordinary porridge can only satisfy hunger, with low price and low profit, so people have high selectivity. We have introduced hundreds of green products for dietotherapy, health care, beauty and longevity.
Selling point: not porridge, but health! The concept of treating porridge as a general food has long been out of date, and its positive significance lies in helping people improve their quality of life, restore their self-esteem and self-confidence, meet people's psychological needs, and let consumers get value and satisfaction from it. At the same time, before others wake up, find out the potential needs of consumers, create for them and seize business opportunities.
Third, the target customer analysis:
1. Target: General consumers, with emphasis on infants, students, the elderly, pregnant women, patients and residents (those who don't like cooking).
2. Main functions: nutrition, hygiene, good taste, health care and dietotherapy.
3. Main occasion: Breakfast: an economical and nutritious breakfast. Cooperate with some sales. Dinner: In addition to the above functions, the focus is on hospitals and schools. Supper: Provide leisure space and nutritious food for customers who eat supper. Providing quality service to taxi drivers at night is also an opportunity that cannot be ignored.
4. Importance: Patients, students and the elderly need nutrition; Avoid the trouble of cooking porridge and the inconvenience of buying raw materials; Safer, more hygienic, more nutritious and more effective. The nourishing function of high-grade porridge makes people with status feel superior. Keep healthy, save time and effort, and make consumers feel cheap.
Enterprise organizational structure and management measures: Because the store is small, I will run it for the time being, with chefs and waiters. I manage the official seal and financial seal myself. Employees have employee guidelines and stick them in the operation room. Everyone should leave a message when they go out. Individuals must be responsible for products (linked to wages) and give out red envelopes at the end of the year.
Fourth, economic analysis:
Investment budget and financing plan: the initial investment is 85,000 yuan.
Venue: 50-60m2. The rent is 20xx-3000 yuan. If renting the second floor is lower (the situation varies from place to place), the initial fee is 20 thousand.
Three months' rent in advance: 6000- 10000 for equipment and 0/0000 for kitchen utensils.
Store decoration 10000-20000 yuan (depending on the conditions, it can be simply decorated and the price is lower).
Simple decoration includes air conditioning, ventilation equipment and some tables and chairs, 10 table, 10000, and an air conditioner costs 4500 yuan.
Bowl (disposable paper bowl): 0.30 yuan each, 500 *** 150 yuan.
Information fee: 2800 yuan. Working capital: 5000- 10000 yuan.
Certificates, licenses, fees, taxes, etc. : Business license, tax registration and other management fees are 20xx yuan.
Investment recovery time:
Monthly income: 50 yuan per table * 10 table * 2 meals per day = 1000 yuan *30 days = 30,000 yuan.
Monthly expenses: waiter's salary+chef's salary, 3600+3000=6600 yuan, communication 100, water, electricity and coal 1500, unforeseen 20xx, self-charging. The cost of ingredients 1 10,000 yuan, and the profit is 9800 yuan. Plus a year's investment.
Verb (abbreviation of verb) risk prevention:
Risk factor analysis: according to the characteristics of the catering industry, I think the risk lies in: 1, similar to the SARS disaster, people are not at ease when eating out. 2. Weather factors (strong wind and heavy rain), few customers, too hot and too cold for too long. 3. The increase of competitors pulls away inappropriate or potential customers. 4. When the price of raw materials rises or it is difficult to purchase, the second goods will be issued. 5. The owner or employee is sick.
6, food hygiene quality, counterfeit money.
Risk prevention countermeasures:
Coping with:
1. Maintaining and using working capital can last for 3-4 months, but half of the employees have to be laid off. 2, change varieties, as far as possible to use leisure to develop new products. 3. Do not lower the price, improve the quality and attract customers. 4, change the product structure, good inspection. 5. Cultivate the cashier's sense of responsibility.
6. Formulate a standardized food hygiene qualification system and buy a money detector. Seven, enterprise goals:
The initial business goal of the enterprise: after opening, grasp the product quality, understand the customers' opinions on food, adjust in time, take yourself as the standard, take the waiter as the standard, take the customer as the god, know how to launch their own new products and know how to launch porridge suitable for customers.
The goal of the enterprise two years after its establishment: strive to return to profitability 1 year ago. 1 year later, 30,000 decorations will be taken out to expand production according to the situation.
There has never been a savior or an immortal emperor. It is up to us to create human happiness!
How can you see a rainbow without experiencing wind and rain? No one can succeed casually.
Porridge Shop Business Plan 3 I. Preface
Food is the most important thing for people, which shows the importance of food.
People eat at home and in restaurants.
The latter category is broken down as follows:
Western food:
1, high-end restaurant: pay attention to taste and grade.
Price is high.
Suitable for high-income people.
2. Fast food restaurants, such as McDonald's and KFC.
Suitable for teenagers.
Chinese food:
1. Hotel: Win by scale operation.
2. Small restaurant: win with special signature dishes.
3. Chain fast food restaurants: winning by chain scale operation.
4, food stalls: cheap and good quality, free to win.
If you find a foothold in the highly competitive market? "Selling point" is very important.
China traditional food "porridge" is the main product of a series of products, although many people know, but there is not much good management.
It is both a blind spot and a selling point.
As long as there are good products and good management methods, they can be popular in the market.
Good results have been achieved.
"porridge" dictionary explanation: porridge.
Semi-liquid food cooked with grains or grains and other things.
Eating porridge is a traditional eating habit of China people.
It has a history of thousands of years.
It is one of people's main diets.
Especially the staple food of Buddhist disciples.
In the year of famine, the court and the official rich man's house set up a "porridge" shed to help the famine, which shows the importance of "porridge" for survival.
With the changes of the times, people should not only eat well, but also eat skillfully.
Modern research shows that eating porridge has more health care, beauty and dietotherapy effects.
The application of medicated porridge is the best way of health care, and it is simple and easy.
So far, "porridge" is still one of the most popular foods in China.
Such as millet porridge and corn porridge in the north; Guangdong's boat porridge and brother porridge spread overseas and became popular in Southeast Asia.
In addition to the general diet, it can also be used for disease prevention and treatment, health care and beauty.
Due to various reasons, such as scattered methods, single varieties and wrong marketing methods, it is impossible to form industrial management.
We just seize the opportunity, dig and sort out, collect and screen out hundreds of practical porridge maps, and launch a series of products of Hekou porridge to meet the market demand.
The survey shows that this is one of the industries with low investment risk, wide application, low cost, great profit, considerable market prospect and high return rate.
Second, market research and competition
At present, people's understanding of porridge is still limited to the general state, with a single variety, such as pickled rice porridge, eight-treasure porridge (red) bean porridge, millet porridge, preserved egg porridge and a few other varieties, with little publicity on the utility and outdated sales methods. There is no special porridge shop and corresponding marketing network, so there is a big market gap and no obvious competition.
Ordinary porridge can only satisfy hunger, with low price, low profit and high human selectivity.
We have introduced hundreds of green products for dietotherapy, health care, beauty and longevity.
Selling point: not porridge, but health! The concept of treating porridge as a general food has long been out of date, and its positive significance lies in helping people improve their quality of life, restore their self-esteem and self-confidence, meet people's psychological needs, and let consumers get value and satisfaction from it.
At the same time, before others wake up, find out the potential needs of consumers, create for them and seize business opportunities.
Third, consumer research.
1. Target: ordinary consumers, with emphasis on infants, students, the elderly, pregnant women and patients.
2. Main functions: nutrition, hygiene, good taste, health care and dietotherapy.
3. Main occasion: Breakfast: an economical and nutritious breakfast.
Cooperate with some sales.
Dinner: In addition to the above functions, the focus is on hospitals and schools.
Supper: Provide leisure space and nutritious food for customers who eat supper.
Providing quality service to taxi drivers at night is also an opportunity that cannot be ignored.
4. Importance: Patients, students and the elderly need nutrition; Avoid the trouble of cooking porridge and the inconvenience of buying raw materials; Safer, more hygienic, more nutritious and more effective.
The nourishing function of high-grade porridge makes people with status feel superior.
Keep healthy, save time and effort, and make consumers feel cheap.
Fourth, the main products:
More than 300 kinds of porridge, 62 kinds of dry points are supplied in turn.
1 porridge 14
2 bean porridge 16
3 vegetable porridge 36 models
4 40 kinds of meat porridge
5 flower porridge 12
6 32 kinds of fruit porridge
7.80 kinds of traditional Chinese medicine porridge.
8 20 models of fish porridge
9 Other porridge 12
62 support products
1 36 cake
2 cakes 16
3 Other categories 10
Advantages:
Variety, wide adaptability, high selectivity, cheap raw materials, easy procurement, short process flow, no need for special technology, easy production, good sales and no off-season.
Disadvantages:
Because there are many ingredients, the initial purchase is a bit troublesome, and the promotion needs a process.
1, pot-stewed vegetables:
Local specialty stews (such as Sichuan stew, Wuhan duck neck, Nanjing salted duck, Kaifeng cockfighting, Jiangsu and Zhejiang rotten vegetables, Guangdong and Hunan roasted meat smoked vegetables), fresh kimchi.
2. Local snacks
1. Northern flavor: northeast Li Liangui bacon cake, Haicheng cake, Dalian jujube paste steamed cake, Tianjin mother-child clove cake, Shijin sesame cake, pancake fruit, Chengde sugar miscellaneous pot cake, flower rose cake, Beijing Worth clear oil cake, Inner Mongolia Hada cake, Xi 'an Chinese hamburger, radish cake, Qin Zhen cold rice noodles, Huang Gui persimmon cake, Shandong Binzhou pot cake, Jinan Melaleuca cake, etc.
2. Southern flavor: Taiwan Province peanut cake, pickles cake, bean paste pot cake, pumpkin cake, three fresh pot cake, Shanghai soju cake, pine silk pot cake, Sichuan pepper and salt pot kui, rose cake, Jiangsu Huangqiao sesame seed cake, Suzhou sesame seed cake, Yangzhou jujube paste cake, Taicang oil-soaked spring cake, Guiyang chicken cake, Hangzhou hemp cake, Huzhou aunt cake and Jinhua. Xiaotaoyuan Crispy Cake, Mianwo, Bean Paste Lotus Root Cake, Guangxi Lotus Seed Cake, Anqing Crispy Cake, Hunan Liuyang Fennel Cake, Jiangxi Jiujiang Osmanthus Tea Cake, Guangdong Chaozhou Lard Cheese Onion Cake, Guangzhou Xiaofeng Cake, Crescent Cake, Yunnan Egg Wheat Cake, Fujian Quanzhou Crystal Cake, Quanzhou Taro Cake.
Fried oysters in Xiamen, and so on.
There are many local snacks, which can be made according to local conditions. It is suggested that snacks between north and south are more attractive.
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