Market category: market researcher, business data analyst, advertising designer (including graphic design and video advertisement editing personnel), business modeling and forecasting personnel (including business site selection personnel, feasibility analysis and prediction of enterprise expansion investment projects), business big data researcher, user portrait producer;
Business category: accounting (with corresponding qualification certificate), legal affairs (with corresponding qualification certificate), enterprise consultant (you can ask marketers how to solve problems encountered in business, such as employee resignation), human resources Commissioner, customer relationship management Commissioner, business development Commissioner, etc.
Other categories: public relations specialist (including public opinion monitoring and response specialist), website forum operation specialist, and event operation specialist.
Extended data
Employment direction:
Graduates majoring in marketing can engage in market research, marketing planning, advertising planning, market development, marketing management, promotional services and teaching and scientific research. Marketers are indispensable talents for large enterprises, and most small enterprises easily confuse the concepts of sales and marketing.
The main courses are business administration, basic accounting, financial management, management foundation, marketing, market research and forecast, marketing planning, business negotiation, human resource management, economics foundation, commodity science, statistics, e-commerce, logistics management, international business, customer relationship management and so on.
Job Requirements Skills:
Students in this major mainly study the basic theories and knowledge of marketing and business administration, receive training in marketing methods and skills, and have the basic ability to analyze and solve marketing problems. ?
Graduates should have the following knowledge and abilities.
1, master the basic theories and knowledge of management, economics and modern marketing;
2. Master the qualitative and quantitative analysis methods of marketing;
3. Strong language and writing skills, interpersonal communication skills and basic ability to analyze and solve practical marketing problems;
4. Be familiar with the principles, policies and regulations of Chinese marketing, and understand the practices and rules of international marketing;
5. Understand the theoretical frontier and development trend of this discipline;
6. Master the basic methods of literature retrieval and information inquiry, and have certain scientific research and practical work ability.
Baidu encyclopedia-marketing major