As a relatively young platform among many e-commerce platforms, Xiaohongshu has transformed from the initial online shopping strategy sharing platform into a lifestyle sharing and consumption decision-making portal with the help of community marketing. Now many young ladies will habitually go to Xiaohongshu to see the matching or recommendation before shopping. Even when I don't need to buy it, I will browse the little red book to see other people's weight loss process, health recipes and cosmetics, clothing bag recommendation and so on. Therefore, in order to bring users a better experience, Xiaohongshu Platform has jointly built Xiaohongshu Mall, covering products and services in many fields such as makeup and skin care, clothing and shoes, and digital technology. Therefore, more and more businesses want to open stores in Little Red Book to attract young consumers. Then, as a merchant, how to open a shop in Xiaohongshu? How long will it take for Xiaohongshu to apply for residence to receive feedback?
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Xiaohongshu's requirements for business qualifications are still relatively strict. The most basic thing is the requirements for companies and trademarks. In other words, enterprises should have the opportunity to open a shop in Xiaohongshu. Individuals cannot open a shop in Xiaohongshu.
Guide to the opening process of Xiaohongshu merchants:
1. First register an account in the merchant system, and then log in.
2. Fill in the information (company, finance, store, qualification) and so on after logging in.
3. After the qualification is submitted, the system will return the audit results to you.
4. After the approval, sign the contract online. After the approval, the official will mail the paper contract, sign it and send it back.
Finally, after completing the systematic training, you can successfully open a store.
The process of opening a small red bookstore is the above. Although it looks simple, there are many details to pay attention to. Once a link goes wrong, the possibility of application failure will increase. After all, there are not a few businesses that have failed to settle in. In the process of moving, we should pay special attention to these aspects:
Enterprise aspect
Do you have a business license, trademark and account opening? When is the trademark application date? The TM logo that just came down needs to be cautious.
qualifications
Are there any industry-related qualifications, such as food, food circulation license, food production license, etc. , and provide different qualifications according to different categories. In addition, the merchant must ensure that all the information provided is true and reliable. If there is false qualification or information, once it is discovered by Xiaohongshu, it will be permanently restricted.
Store requirements
The same brand can only open one store in the official flagship store/flagship store/brand store, and it is not allowed to open multiple stores at the same time.
Settlement process
After the merchants pass the qualification examination, they need to complete the subsequent settlement process as soon as possible. If they don't complete the input for more than 60 days, the platform will close the account and clean up the store.
In fact, there are quotas for little red books, and some of them already have quotas. You must understand them clearly before moving in. In addition, the process of entering the little red book is also complicated. Many businesses don't have much energy and time to operate. It is suggested that businesses that really want to settle in Xiaohongshu can consider looking for an agent. At present, there are many professional online stores in the market, which are familiar with the investment rules of each platform and have rich experience in opening stores. They are the time-saving, labor-saving and money-saving choices for merchants.
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