Many beauty salon owners are very concerned about the choice of beauty salon business projects, which is directly related to the income of beauty salons. Good projects will bring surprises to beauty salons, while bad projects will make beauty salons go to the end or even face the crisis of bankruptcy, so many beauty salon owners are very cautious when choosing projects. So as a beauty salon owner, or an entrepreneur who is about to join the beauty industry, how to choose a beauty salon business project? We need to investigate from the following aspects: first, whether there is a bigger potential market. The beauty salon project has a broad potential market and development prospects, so it can develop better and have more profit space. With the improvement of living standards and the change of current concepts, more and more female friends pay more attention to the solution and treatment of facial skin problems, which makes the treatment of facial spots, dark yellow and wrinkles have huge potential market and development prospects. Second, whether there is big brand support. From the customer's point of view, they pay more attention to well-known brands and trust big brands. They will drive people around them to accept her recognized brand, which is a potential market and a huge consumer group formed under the influence of word of mouth and brand effect. Third, whether the project is safe. There are many projects in beauty salons now: maintenance, breast enhancement, weight loss, freckle and whitening, steaming and so on. The safety of the project must be considered when selecting. Because safety is directly related to the immediate interests of customers, such as freckle removal, whitening and anti-wrinkle projects, steaming and so on. These effective projects with hardware requirements are not suitable for inexperienced beauty salons. Fourth, whether the service system is perfect. There are often some situations in the operation of beauty salons. This requires beauty salon franchisees to provide pre-sales training, in-sales guidance, after-sales service, opening planning, event planning and other one-stop perfect service system. It is best to cooperate directly with the company, which can reduce unnecessary troubles in the intermediate links. Fifth, whether the project is effective. The effectiveness of the project is also the effect of the project product. Only when customers have witnessed the effect of the product will they believe it, will they have trust in the beauty salon, and will they come back or introduce more relatives and sisters. Introduce a few like this, introduce a few more, and the reputation of customers will go up, and the natural brand will ring. Only products recognized by customers are the magic weapon for lasting success. Beauty salon owners must be careful when choosing projects before opening a beauty salon or those who are going to join the beauty industry. Only by "preparing for war" can they run a beauty salon well, establish a solid foundation and a good brand image in the fierce competition and win the unanimous praise of customers! Ge Xiang Yiren Beauty Salon franchise chain institutions, professional projects, night after-sales service system, international brands, to create a first-class beauty chain! Project analysis of health pavilion franchise stores