Nowadays, more and more children have vision problems, so the market for vision correction has been fully opened, so many people want to rush into this market in an attempt to get a slice of it. Most people will choose to be near the school when they enter the market, and let customers come to consult for free 1-2 times. The effect of customer experience is also good, but few people really come to spend. So how to get rid of the predicament and turn losses into profits?

Everything we do must adapt to the market. First, we must adjust the market. Why don't we spend money when the experience is good? Analyze the reasons and understand the customers' thoughts and concerns. How to market customers? We can ask customers if they can leave a contact information in the early free experience to facilitate the free follow-up service and continue to invite the experience in the future.

Why are there so few actual transactions?

1. Now many corrective devices can be corrected at home, which is convenient and quick, so customers are reluctant to come to physical stores for correction?

2. Does your charging standard seriously affect consumers' desire to buy?

You are not professional enough, they are dubious about you, and there is no way to impress them?

4, it is a piece of fat meat, everyone will remember that the hospital intercepted customers? And they are professional and authoritative. One sentence from a doctor is more useful than ten sentences from you?

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What is the specific reason, or rely on the market to find out.

1. We can cooperate with ophthalmologists in some big hospitals to reassure customers with professionalism.

2. We often hear about McKay 66 document. Is it also possible to establish a treatment file for children when they come to experience it? We will impress their parents with more intimate and professional services to show that you attach importance to your children.

Let the guests stay in your store longer, we don't want to leave the store empty. We can prepare some tea and coffee for parents and snacks such as lollipops for children, so that parents and children will be very happy.

4. Try to create successful cases and make brochures. Treatment process, treatment photos and so on can be put in the manual. With these cases, we can further gain the trust of children's parents, otherwise who would like to let children do experiments?

We need timely telephone tracking service, but when sending messages to customers, don't directly express the intention of urging customers to experience or treat, which will often backfire. You can care about customers from the perspective of health care and send some tips on nourishing the liver.

In order to give the guests a professional impression, it is recommended to wear a white coat to work at ordinary times.

7. For interested customers, you can give some small targeted gifts, such as "student vision protector" and "children's vision posture corrector". These gifts will give parents a feeling of care and will definitely impress you. If this ten dollars can improve the conversion rate, then the benefits brought by this small gift must be overestimated.

8. Now that group marketing is so hot, you can pull your customers and potential customers into a group, and then pull a few more into it, imperceptibly occupying their mental ladder.

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In fact, any method is based on careful market adjustment, so whether you are doing sales or starting a business, you should develop the habit of market adjustment.