In response to the new requirements of enterprise development, Yangshengtang observed the diverse changes in the audience's demand for TV culture. Yangshengtang keeps pace with the times, constantly integrates resources, strives to expand channel brand marketing, enhances brand influence, and sets up a full-time department to be responsible for overall publicity, packaging, planning and promotion, further improves the content, enhances the audience's awareness and attention, and strives to deepen the audience's cognition and reputation with open and advanced creative marketing and unique overall packaging.