"Black sesame paste, alas ……" In the 1990s, a classic hawking voice made southern black sesame paste popular all over the country, leaving a delicious and healthy golden food image in consumers' minds, and at the same time establishing the absolute leading position of southern brands in paste products in the past two decades. Although the South has kept a low profile for more than ten years, its brand influence is still strong, and it is the undisputed first brand when consumers choose black sesame paste. 20 1 1 At the beginning of the year, the new Southern Love Cup was launched. Southerners once again make the society feel warm and nostalgic, evoke people's memories with familiar slogans, and quickly win the favor of consumers.

Brand effect of advertising language from the perspective of southern black sesame paste

The advertisement of New Southern Black Sesame Paste Love Cup starring popular idol Wang Leehom has incorporated more fashion elements, which shows that Southern Group attaches importance to young consumers. The design of Love Cup seeks breakthrough and innovation. Cup packaging caters to the modern consumption concept of convenience, quickness and instant drinking, so that it can not only enjoy the mellow black sesame paste, but also absorb the nutrients needed by the body, which is sought after by young people.