With the improvement of people's living standards, more and more people began to pay attention to nutrition and health, and thus one health care product brand after another was born. At present, the domestic β -carotene brands are mainly in a four-legged situation. At present, the main domestic brands are Kangbain, Tomson Bianjian, Boko Bright Eye, Yangshengtang and so on.

At present, the sensitivity of Chinese people to β -carotene is not enough, far from the market influence of other nutrients, and there are many people with nutritional gaps, so the future of domestic β -carotene brands is still difficult.

In terms of market share, Kang Enbei is the main force in the market, accounting for 32%, followed by Tomson Bianjian, accounting for 27%. These two brands occupy half of the domestic β -carotene brand market, which can be said to be the Wang Feng of the domestic β -carotene brand. The third largest brand is the bright eye of Boko, accounting for 2 1%, followed by Yangshengtang 14% and others accounting for 6%. From the market point of view, the phenomenon of four domestic hegemony is still relatively harmonious, and there is no monopoly.

In terms of channel distribution, in today's Internet era, Internet-based e-commerce and WeChat business have become the main battlefields of many brands. It is easy to see from the picture that the four giants and three companies have chosen the e-commerce platform, but the main battlefield in the eyes of bloggers is the WeChat business platform. So there is a very strange phenomenon. Information about Kang and Tomson Bianjian can be found on the Internet at will, but there are few reports about Bo Keliang's eyes. This is not a very good phenomenon. Then the advantage of e-commerce over WeChat business is that the e-commerce platform has developed for many years and formed a relatively stable systematization, while WeChat business is still in the stage of integrated development. In the future, it is not ruled out that WeChat business can develop into a platform that can keep pace with e-commerce. From the current point of view, e-commerce platform is more competitive.

Price distribution: At present, the price range of domestic brand β -carotene is mainly between 60- 100. Among the four major domestic brands, Boko Brilliant took the lead in reducing the price, with the market price of 129 yuan, even nearly twice that of some brands. Maybe we can get a glimpse of the ingredients and packaging of the raw materials.

This paper analyzes the domestic brands of β -carotene from three aspects. Generally speaking, Comben has the largest market share, Tomson Bianjian has the best market awareness, and Brocade is obviously different from other brands. If it develops well, it can become a dark horse, which has neither special advantages nor obvious disadvantages.